Specific suggestions on what to do when business slumps. Topics: How to conduct an all-out marketing blitz, how to make a one-best offer, how to call in your markers, how to go for the big dollar deal, when to partner with others.how to conduct a business restructure, what to do when everything goes wrong, and how to write attention-getting customer benefit statements.
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5.0 out of 5 stars
Practical and effective methods to attract new customers,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Get More Business RIGHT NOW!: Tools & Ammunition Designed to Fight-Off The Alligators And Get The Business You Need (Paperback)
Get More Business Right Now!: Tools & Ammunition Designed To Fight Off The Alligators And Get The Business Your Need! by entrepreneur and business consultant Paul Tulenko is a dynamic, "user friendly" guide to learning practical and effective methods to attract new customers, earn more business out of current customers, and climb the ever-reaching ladder to success! Individual chapters address give-and-take, using blitzes for maximum effect, time management, and a great deal more. Get More Business Right Now! is highly recommended supplemental reading for anyone trying to get more out of their own business, regardless of the produce produced or the service provided.
5.0 out of 5 stars
Good book for bad times,
By
This review is from: Get More Business RIGHT NOW!: Tools & Ammunition Designed to Fight-Off The Alligators And Get The Business You Need (Paperback)
Before opening it up, I thought this was just another book about how to pull in clients and increase profits. I assumed that author Paul Tulenko was applying classic direct mail techniques in his title to sell his book. "Right now" is a call to action, to prompt someone to buy. The exclamation mark gives the call to action a sense of importance. I was wrong. This book is for entrepreneurs in trouble. While much of Tulenko's invaluable advice can apply to almost any entrepreneur, this book targets a very specific niche market: businesses in crisis. Most business books focus on long-term thinking, which the author acknowledges is important. This book focuses on short-term thinking for those entrepreneurs who have to do something "Right Now!" or "like tomorrow morning at 7:00 A.M." if they ever want there to be a long term. Get More Business Right Now! defines an all-out blitz, based on seven assumptions and four steps. The first step is to define a service that an entrepreneur can undertake immediately -- not necessarily a service he traditionally does, but one that his client base will want. Tulenko is a well-respected syndicated business columnist, and he has been a mentor to over a thousand entrepreneurs as a small business consultant. His words are the words of experience. Readers will even find advice about moonlighting, in the event an entrepreneur needs income from another source if necessary. (This is something very few business books will tell you, but Tulenko is a tell-it-like-it-is type of author.) He also reminds us that it is not a sin to quit. The book includes an extensive appendix on "The Essence of Marketing", but anyone serious about this subject should pick out a book on that subject alone. What impressed me the most about Get More Business Right Now! is the detailed advice Tulenko packs in ... right down to how to save money on flyers by printing different colors on different days. Tulenko is at his best, in this reviewer's opinion, when he gives some straight talk on advertising agencies and their propensity for displaying awards: "Remember, you want success, not prestige." Tulenko shares the very practical view of the great David Ogilvie (see the classic "Confessions of an Advertising Man") This is no literary work of art, so don't bother submitting it for a Pulitzer Prize. However, it is one of the most useful business books I have ever read. Get More Business Right Now! is a good book for bad times. And there is enough useful advice for me to recommend it to any entrepreneur in any kind of times The reviewer is David Leonhardt, author of Climb your Stairway to Heaven: the 9 habits of maximum happiness.
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