The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
Get Out the Vote: How to Increase Voter Turnout, 2nd Edition
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Editorial Reviews
Review
"The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign." ¿ The American Prospect
About the Author
Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000).
Alan S. Gerber is a professor of political science at Yale University. He has published extensively on campaigns, elections, and representation in journals such as the American Political Science Review.
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful
By Hal Malchow
Format:Paperback
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
17 of 20 people found the following review helpful
Format:Paperback
Surprising conclusions...except, not really.
It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.
Hence, door-to-door canvassing is the most effective. Not surprising.
Phones come in second. Not surprising.
The more conversational and informational the phone call is, the more effective is. Still not surprising.
But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.
Hence, door-to-door canvassing is the most effective. Not surprising.
Phones come in second. Not surprising.
The more conversational and informational the phone call is, the more effective is. Still not surprising.
But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
7 of 7 people found the following review helpful
By D. Lowrie
Format:Paperback
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
Most Recent Customer Reviews
5.0 out of 5 stars
Required reading for campaigns
This book has been my bible for the past year in creating and managing a county-wide GOTV program. Indispensable for understanding what works and what doesn't and for recalibrating... Read more
Published 6 months ago by BBChurch
4.0 out of 5 stars
Pleased with book
To my knowledge, this book is unique in that it reports on scientific survey designs which lead to conclusions about the effectiveness of a variety of techniques.
Published 6 months ago by Eugene J. Cafarelli
5.0 out of 5 stars
A Campaign Workers' Must Read .. Obama's Key to Victory
I am a 60 something Campaign Worker that has been at it since Students for Nixon 68, and have worked in both Marketing and Management since then. Read more
Published 7 months ago by Bea Nebby
5.0 out of 5 stars
Invaluable for any campaign
This book should be mandatory reading for anybody planning or executing a campaign. It spells the latest scientific observations on what moves or does not move the electorate... Read more
Published on May 17, 2010 by Ricardo Koster
5.0 out of 5 stars
Interesting Data
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more... Read more
Published on July 14, 2008 by M. Spitzer-Rubenstein
5.0 out of 5 stars
If you're a candidate, or if you're working for a candidate,
then you need to read this book and hope that your competition doesn't.
Whether you're new to politics or have been involved for years, this book will educate you on the... Read more
Whether you're new to politics or have been involved for years, this book will educate you on the... Read more
Published on February 20, 2008 by Rick Winrod
4.0 out of 5 stars
Finally: Facts instead of guessing
This small book does not much, but it does, what it claims, and it does it in a scientific manner. After pointing out the importance of voter mobilization, Donald P Green gives an... Read more
Published on May 12, 2007 by Balthasar GLAETTLI
5.0 out of 5 stars
For anyone striving to mobilize voters
Also available in a hardcover edition, Get Out The Vote!: How To Increase Voter Turnout is a no-nonsense guide for anyone striving to mobilize voters. Read more
Published on June 8, 2004 by Midwest Book Review
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