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Get Out the Vote!: How to Increase Voter Turnout Paperback – March 24, 2004

ISBN-13: 978-0815732693 ISBN-10: 0815732694 Edition: 1st

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Get Out the Vote!: How to Increase Voter Turnout + The Victory Lab: The Secret Science of Winning Campaigns + The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
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Product Details

  • Paperback: 128 pages
  • Publisher: Brookings Institution Press; 1st edition (March 24, 2004)
  • Language: English
  • ISBN-10: 0815732694
  • ISBN-13: 978-0815732693
  • Product Dimensions: 0.5 x 6 x 8.8 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #2,377,299 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Shatters conventional wisdom about GOTV." —Hal Malchow, Campaigns & Elections Magazine, 5/28/2004



"... a no-nonsense guide for anyone striving to mobilize voters.... Offers a wealth of solid, easy-to-understand wisdom straight from the horse's mouth." —new campaign finance sourcebook, Wisconsin Bookwatch, 6/1/2004



"Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum." — National Journal, 4/13/2006



"Two Yale political scientists, Donald P. Green and Alan S. Gerber, have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Krueger, The New York Times, 10/14/2004



"Thankfully, Green and Gerber's recent book represents important innovations in the study of turnout." —Pat Lyons, Charles University, Prague, Political Studies Review



"Get Out The Vote! is at once an informal guide for these activists and candidates (they helpfully recommend, for instance, equipping door-to-door canvassers with umbrellas when bad weather threatens) and a serious survey of findings amassed from get out the vote (GOTV) experiments." —Gerard Alexander, Claremont Review of Books

About the Author

Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000). Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).


More About the Author

Donald P. Green is Professor of Political Science at Columbia University, having moved there in 2011 after 22 years at Yale University. The author of four books and more than one hundred essays, Green's research interests span a wide array of topics: voting behavior, partisanship, campaign finance, hate crime, and research methods. Much of his current work uses field experimentation to study the ways in which political campaigns mobilize and persuade voters. He was elected to the American Academy of Arts and Sciences in 2003 and was awarded the Heinz I. Eulau Award for best article published in the American Political Science Review during 2009. In 2010, he helped found the Experimental Research section of the American Political Science Association and served as its first president. Don's hobbies include woodworking and game design.

Customer Reviews

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It is a quick and easy read that is chock full of healthy and delicious campaign information.
Drew Grande
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning.
D. Lowrie
Also available in a hardcover edition, Get Out The Vote!: How To Increase Voter Turnout is a no-nonsense guide for anyone striving to mobilize voters.
Midwest Book Review

Most Helpful Customer Reviews

17 of 18 people found the following review helpful By Warrior Fan on April 30, 2004
Format: Paperback
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
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9 of 9 people found the following review helpful By D. Lowrie on July 27, 2006
Format: Paperback
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
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18 of 22 people found the following review helpful By Amazon Customer on October 23, 2004
Format: Paperback
Surprising conclusions...except, not really.

It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.

Hence, door-to-door canvassing is the most effective. Not surprising.

Phones come in second. Not surprising.

The more conversational and informational the phone call is, the more effective is. Still not surprising.

But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
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4 of 4 people found the following review helpful By Rick Winrod on February 20, 2008
Format: Paperback
then you need to read this book and hope that your competition doesn't.

Whether you're new to politics or have been involved for years, this book will educate you on the most efficient campaign tactics, and where you should focus your precious time and resources.

Green and Gerber present scientific studies that show what a complete waste of time and money certain widely-used campaign tactics are, while other less-utilized maneuvers are proven to be highly effective.

This book is often cited on political discussion blogs, and for good reason.
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4 of 4 people found the following review helpful By M. Spitzer-Rubenstein on July 14, 2008
Format: Paperback
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on.
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4 of 4 people found the following review helpful By Ricardo Koster on May 17, 2010
Format: Paperback Verified Purchase
This book should be mandatory reading for anybody planning or executing a campaign. It spells the latest scientific observations on what moves or does not move the electorate during the get out the vote period. I am using this data for my race for County Commissioner and for political planning in general.
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8 of 10 people found the following review helpful By Midwest Book Review on June 8, 2004
Format: Paperback
Also available in a hardcover edition, Get Out The Vote!: How To Increase Voter Turnout is a no-nonsense guide for anyone striving to mobilize voters. Written by two professors of political science and experts on political campaigns, elections, and research methodology, Get Out The Vote! covers such motivating means as door-to-door canvassing, leaflets, direct mail, phone banks, electronic mail, and more. Written to be as useful for non-specialist general readers striving to motivate a grass-roots political campaign as well as a seminal instruction guide to political experts planning to win a large-scale race, Get Out The Vote! offers a wealth of solid, easy-to-understand wisdom straight from the horse's mouth.
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3 of 3 people found the following review helpful By Amazon Customer on July 4, 2013
Format: Paperback Verified Purchase
Should be required reading in every Poli Sci undergraduate program. This work reports the groundbreaking research the authors did into the comparative efficacy of various campaigning techniques in local elections. Which was, shockingly to me at the time, a novel approach. I couldn't believe it had taken quite so long to apply the scientific method to the problem of collecting and publishing reliable and generalizable data on campaigning.
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Most Recent Customer Reviews