The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
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Review
"The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign." — The American Prospect
About the Author
Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000).
Alan S. Gerber is a professor of political science at Yale University. He has published extensively on campaigns, elections, and representation in journals such as the American Political Science Review.
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Most Helpful Customer Reviews
16 of 18 people found the following review helpful:
3.0 out of 5 stars
Getting People to the Polls Takes Effort,
By
This review is from: Get Out the Vote!: How to Increase Your Voter Turnout (Paperback)
Surprising conclusions...except, not really.
It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life. Hence, door-to-door canvassing is the most effective. Not surprising. Phones come in second. Not surprising. The more conversational and informational the phone call is, the more effective is. Still not surprising. But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
12 of 13 people found the following review helpful:
5.0 out of 5 stars
The first real measurement of what works in GOTV,
By Hal Malchow (Washington, DC) - See all my reviews
This review is from: Get Out the Vote!: How to Increase Your Voter Turnout (Paperback)
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Invaluable book for campaign workers,
By
This review is from: Get Out the Vote!: How to Increase Your Voter Turnout (Paperback)
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
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Inside This Book
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First Sentence:
The United States has the busiest election calendar on earth. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
youth vote, federal midterm elections, nonpartisan mail, commercial phone banks, partisan direct mail, bilingual mailings, advocacy mail, received solid confirmation, polling place information, canvassing experiments, robo calls, professional phone banks, phone bank efforts, phone bank campaign, volunteer phone banks, bulk mail facility, robotic calls, raising turnout, more equivocal findings, canvassing campaign, cost per vote, voters eighteen, mail experiments, canvassing effort, presidential ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
Election Day, Los Angeles, David Nickerson, New Haven, Donald Green, New Jersey, Alan Gerber, Melissa Michelson, New York, Votes For Students, African American, National Voter Fund, Lisa Garcia Bedolla, Asian American, Mark Grebner, Christopher Mann, Kevin Arceneaux, United States, Rock the Vote, Orange County, New Mexico, California Votes Initiative, Dos Palos, Michigan Democratic Party, Emily Cardy Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The United States has the busiest election calendar on earth. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
youth vote, federal midterm elections, nonpartisan mail, commercial phone banks, partisan direct mail, bilingual mailings, advocacy mail, received solid confirmation, polling place information, canvassing experiments, robo calls, professional phone banks, phone bank efforts, phone bank campaign, volunteer phone banks, bulk mail facility, robotic calls, raising turnout, more equivocal findings, canvassing campaign, cost per vote, voters eighteen, mail experiments, canvassing effort, presidential ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
Election Day, Los Angeles, David Nickerson, New Haven, Donald Green, New Jersey, Alan Gerber, Melissa Michelson, New York, Votes For Students, African American, National Voter Fund, Lisa Garcia Bedolla, Asian American, Mark Grebner, Christopher Mann, Kevin Arceneaux, United States, Rock the Vote, Orange County, New Mexico, California Votes Initiative, Dos Palos, Michigan Democratic Party, Emily Cardy Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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