6 of 6 people found the following review helpful:
5.0 out of 5 stars
Whether you sell out to a publisher or publish yourself . ., October 15, 2002
This review is from: Get Published Today! No More Rejections (Paperback)
. . . the author must do the promotion. Publishers do not promote books.
Every book goes through four distinct stages: It has to be written, produced, distributed and promoted. This book is about production and promotion.
Production authority Penny Sansevieri introduces the new digital publishers who can get you into print faster, easier and cheaper. Then media maven Sansevieri provides a goldmine of book promotion leads, ideas and advice.
Get Published! chronicles the publishing revolution and shows you how to take advantage of it.
As a publisher, author of 28 Books, 109 revised editions, six translations and over 500 magazine articles as well as a consultant to the book publishing industry, I rely on books like this. I will refer to this book again and again.
Dan Poynter, ParaPublishing.com.
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Quick advice on what happens after you write the book, May 16, 2004
This review is from: Get Published Today! No More Rejections (Paperback)
This book's start focuses on e-books and POD (print on demand) publishing. The first part digs into POD, its history, and its publishers' backgrounds. Oh boy, nine publishers from which to pick. 27 tips for finding the right publisher are at the end of "The Publishers!" for guidance on the process.
Sansevieri also covers setting up the business. When you're a writer, you're a business. That means taxes, paperwork, and accounts. This is concisely covered in "Stuff to Do before It's a Book." Get inside tips on actual publishing including POD publishers, covers, images, book titles, isbins (that would be ISBNs), copyright (ick), agents, and the keys to Amazon's secret hot spot.
Tooting your horn is a challenge especially since marketing isn't something to leave for the stars or publishers to handle. We think and dream about our books around the clock, but publishers and their PR people don't. Their focus is spread across many authors and books. Only authors can be sure the marketing gets done and done right.
The marketing section walks through media kits, press releases, expert sheets, postcards, reviews, book clubs, catalogs, and endorsements. Don't panic! The chapters in the book are short and all meat. When it's time to do a press release, open the chapter, follow the instructions, and it's done.
As soon as the last sentence is written, authors feel the load lighten and begin to think of the fun part of writing a book, interviews and appearances. Maybe for some, it's frightening, but think about the people who hear about your book and go buy it straightaway. Thinking big comes too easily especially with the Holy Grail of TV, The Oprah Winfrey Show. Appearing on her show has become a surefire way to a best seller. You and every author in the United States want to chat with Oprah. Sansevieri provides clues for approaching Oprah and other media outlets. She goes as far as naming names and listing contact information.
Staff turnovers and address changes do happen and the information is bound to be out of date at some point. That doesn't make the book any less valuable. Having these details kick starts the search for contacts with hints on where to begin the research.
About 60 pages tackle POD publishing while rest is applicable to any type of publishing. There is little mention of POD after the first section. Get Published Today! has two sides of it: POD books and traditional books making the reader wonder if they were separate books slapped together. Regardless of this, the bulk of the book deals with marketing and media tips every writer needs for a career boost.
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Indispensible, November 4, 2002
This review is from: Get Published Today! No More Rejections (Paperback)
"Get Published Today shows you how to convert the publishing and publicity jungle into the Yellow Brick Road. Book expert, Penny Sansevieri explains how you can become a published author, get valuable publicity and media coverage. In a word, this book is indispensible."
Eric Gelb
author of: Book Promotion Made Easy
editor of Publishing Gold E-zine
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
