Start reading Get Seen: Online Video Secrets to Building Your Business on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available
 

Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) [Kindle Edition]

Steve Garfield , David Meerman Scot
4.3 out of 5 stars  See all reviews (44 customer reviews)

Digital List Price: $24.95 What's this?
Print List Price: $24.95
Kindle Price: $13.99
You Save: $10.96 (44%)

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 79%). Print edition purchase must be sold by Amazon. Learn more.

Formats

Amazon Price New from Used from
Kindle Edition $13.99  
Hardcover $20.16  
Audible Audio Edition, Unabridged $17.95 or Free with Audible 30-day free trial
Notable New Titles in Business & Money
Browse a selection of featured new business & money titles.

Book Description

The era of online video has arrived—now make it work foryour business

In the last year, the world of online video exploded. Hollywoodgot into the game, professional actors and writers joined in, andindependent producers looked to find their niche. Now, companiesare wide awake to the opportunities for product and brand promotionas well as customer engagement. So how do you want to fit into thenew online video universe?

The must-have guide, Get Seen by Steve Garfield, the"Paul Revere of video blogging," offers a quick and completetoolkit to get you up to speed on the latest that online video andrelated media have to offer.

  • Examines success stories of how companies have used onlinevideo
  • Presents a series of plans and tools that businesses can followas they expand onto the social web
  • Provides clear step by step directions on how to record, edit,and export videos, where to post them, how to build a communityaround their content, and what to do to increase views by making itgo viral

If you're ready to take full advantage of online video's manybenefits, Get Seen is the one resource you need.



Editorial Reviews

From the Back Cover

Use online video to Get Seen and drive your business to new heights

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.

Are you paying attention? Are you getting your business seen?

In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for:

  • Real case studies of businesses using video to boost exposure and grow sales
  • Tools and strategies for expanding your business into the social Web
  • Simple step-by-step guidelines and clever ideas for recording, editing, and exporting video
  • Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral

Video is the ideal way to tell your story, which leads to more business.If you're ready to take full advantage of the newest resource in thesocial media arsenal, Get Seen is the guidebook you need.

"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he's put that advice and more into this ridiculously thorough guide."
JIMMY FALLON, Late Night with Jimmy Fallon

About the Author

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen

Product Details

  • File Size: 5581 KB
  • Print Length: 354 pages
  • Page Numbers Source ISBN: 0470525460
  • Publisher: Wiley; 1 edition (January 14, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B003564764
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #578,630 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
42 of 45 people found the following review helpful
5.0 out of 5 stars This book is a gift of knowledge February 10, 2010
Format:Hardcover|Verified Purchase
Length: 4:47 Mins
Steve Garfield has a national reputation as a videoblogging teacher. When I heard about his new book, I ordered two copies sight unseen. He is as effective a teacher in print as he is in person and online. This book is also very tightly written -- no excess words. That makes it easier to read and allows the author to pack in more content.

If this book comes out in an interactive version for the iPad, it may well be the gold standard for rich media books. Hats off to Steve Garfield for pulling this off. It's no easy feat to birth a book of this quality and usefulness.(And credit, too, to the folks at his publisher, John Wiley & Sons.)
Was this review helpful to you?
14 of 15 people found the following review helpful
5.0 out of 5 stars Get Seen Video Review October 6, 2010
Format:Hardcover|Verified Purchase
Length: 3:38 Mins
This is a review of Get Seen by Steve Garfield. It is a great book about how to produce online video. It is a soup to nuts look at how to get started for little or no investment and how to grow your online video business with time and experience. There are lots of interviews with movers and shakers that give a great view on how the industry is developing. But more importantly, this is a great handbook for the beginner and even the more trained video practitioner of video online production. Lots of information on the gear to use and the resources available online to distribute your video content. All in all this is a must have resource for your video library. You will be referencing it often.

Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
Was this review helpful to you?
13 of 14 people found the following review helpful
5.0 out of 5 stars Hands down, the go-to book for online video! January 2, 2010
Format:Hardcover
"Get Seen" is so chocked full of knowledge and expertise that it should be listed on Amazon as "priceless."

It helps to simplify and take away the mystique of online video which can seem overwhelming.

I love that it's such a hands-on guide. I could see it being used as part of a curriculum in a college program or as training for a marketing firm

At the same time, it reads well and has great "Get Seen" tips and great stories regarding online icons such as Gary Vaynerchuk and Jimmy Fallon.

And, who better than to author this book than Steve Garfield, a pioneer in online video. It's apparent that he loves his craft and enjoys sharing his knowledge with others.

I would 100% recommend this book to anyone!

.

I think its great that you love sharing your knowledge with others and this book will just be an extension of that.
Comment | 
Was this review helpful to you?
8 of 8 people found the following review helpful
5.0 out of 5 stars Great book and great timing: 2010 needs this book! January 2, 2010
Format:Hardcover|Verified Purchase
We, at MommyCast, have been doing HD video for the web intensely, in our opinion :) for a few years, and Steve's new book really offers useful tips and tricks, which will make our 2010 videos all the better! All the inside information shared by Steve's many experts is invaluable, as well as the key elements in mobile video and social media sharing. Excellent book! Highly recommended, even for those who've done it for some time!
Comment | 
Was this review helpful to you?
10 of 11 people found the following review helpful
5.0 out of 5 stars Garfield's Book As Helpful as Steve Himself January 1, 2010
Format:Hardcover|Verified Purchase
Over the years I've come to depend on Steve Garfield's friendliness and knowledge about online video and video promotion. He's been endlessly, selflessly helpful. His book continues that core value. It's a great, clear guide to the technicalities, magic and method of not only producing quality audio and video, but making sure its seen by a wide audience. An admirable guide to newcomers to the field and a perfect textbook. Great to see it in hard cover.
Comment | 
Was this review helpful to you?
7 of 7 people found the following review helpful
5.0 out of 5 stars A terrific textbook approach to doing online video January 1, 2010
Format:Hardcover|Verified Purchase
It's always nice to see someone you follow, then someone you meet, and then someone you get to spend time with publish a book.

Steve not only knows his stuff, he's also a nice person.

When you get his book, the first thing you'll notice is that it's much like, well, a text book. It just has that feel from the hardcover to the binding to the paper.

[...]

Highly recommended.
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
5.0 out of 5 stars Get Seen Nails Digital Video January 28, 2010
Format:Hardcover|Verified Purchase
First, let me state that I don't typically write reviews. This time however, I had to create a shout-out because Steve Garfield nails web video with Get Seen.

I help people "productize their knowledge" and yes, this includes producing videos for them. I like to think I know a thing or two about video. And that's just it, I still learned a lot from this book. And more importantly, I got ideas from it. It's truly a resource.

Steve has put together a book that helps people understand and apply video to their business. Steve includes real world examples, references external sites, and shares his experiences to save you weeks of frustration. Steve spells out the tools you need, the services to use, and the steps to take. You can do it because it's all here in a thorough, well organized, and lively book. You'll walk away with the advice, ideas, and resources to make it happen.

If you're a solopreneur or a small business, you need to get this book. If you're looking to incorporate video into your online presence, you need to get this book. If you're looking to take yourself, your brand, or your business, to the next level, you need, to Get Seen.
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
5.0 out of 5 stars Excellent resources, advice, info & interviews February 9, 2010
Format:Hardcover
I would have submitted a video review but I'm still practicing!
Seriously though, if you're thinking of making your own Online videos, I doubt you'd find a more informative book than this. It's full of excellent resources, tips and advice plus interviews with experienced video bloggers, sharing their knowledge. Steve has also set up a site on Ning where you can ask questions and participate in the video blogging community. Always a bonus to get some feedback from like minded people. Even experienced video bloggers will find some nuggets in this book. Excellent read!
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
2.0 out of 5 stars Outdated.
I'm sure it was a great book when it first came out, but it is now way outdated.
Published 2 months ago by TheReviewed
3.0 out of 5 stars Great if you're looking to post news-like videos
I am looking to post episode-like videos on YouTube and other video sites. There is a little to be gleaned from this book pertaining to that but this book is mostly geared toward... Read more
Published 8 months ago by Amazon Customer
1.0 out of 5 stars Old, irrelevant tips.
I was actually really excited to get this book, but once I opened it I realized that a lot of the tips are from the 2008 era. Read more
Published 10 months ago by Val
2.0 out of 5 stars More fluff than a pillow factory
I bought this book after reading all the reviews on Amazon. Unfortunately this book didn't turn out to be very useful. Read more
Published 15 months ago by R. Gardner
2.0 out of 5 stars Did no see the value
Not sure why one of the respected books I read recommend this one but I was not at all impressed. Alot of fluff and outdated product information. Would pass on this one.
Published 19 months ago by John D.
4.0 out of 5 stars Good Ground Work
Very good suggestions for the implementation of convergent technologies to leverage yourself into the multi-media realms of the convergent world.
Published on December 8, 2012 by Tim
1.0 out of 5 stars Outdated and a huge Disappointment
Some books have an expiration date and this is one of them. I guess when Steve wrote this book doing a CNN iReport was a magical thing because he mentions it often. Read more
Published on November 7, 2012 by George F. Reinhart
1.0 out of 5 stars New Rules are Old
Things change, and online video is rapidly progressing.. you will learn more just using social media (and youtube) and checking their help video's.
Published on August 13, 2011 by M. Esslinger
5.0 out of 5 stars The reference book for understanding Online Video
I found the book to be filled with extremely valuable information and very well written. It has become my go to reference for my video work. Read more
Published on June 5, 2011 by PaulT
4.0 out of 5 stars A Great Resource for Beginners Like Me!
I would rate it as decently entertaining and informative - 8.1 / 14.0 Stars.

It was pretty apparent the intended audience was the more "entry level" crowd simply because... Read more
Published on May 29, 2011 by Richard N. Stephenson
Search Customer Reviews
Search these reviews only

More About the Author

Steve Garfield is author of the book Get Seen: Online Video Secrets for Building your business, founder of Boston Media Makers, and host of SteveGarfield.tv on The Pulse Network. Garfield works with and advises Fortune 500 brands such as AT&T, Kodak, Nokia, and Panasonic, and media outlets including CBS, NBC and PBS. Nationally featured on CNN, Garfield is a longtime video blogging expert. He lectures on new media at Boston University, Northeastern and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups.


Forums

Search Customer Discussions
Search all Amazon discussions

Start a new discussion
Topic:
First post:
Prompts for sign-in
 



Look for Similar Items by Category