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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort Paperback – April 1, 2003


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Product Details

  • Paperback: 288 pages
  • Publisher: Bay Tree Publishing (April 1, 2003)
  • Language: English
  • ISBN-10: 0972002111
  • ISBN-13: 978-0972002110
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #1,307,939 in Books (See Top 100 in Books)

Editorial Reviews

Review

"More than slightly valuable, more than slightly fun to read, and more than slightly wonderful. Loaded with insights …" -- Jay Conrad Levinson, author "Guerilla Marketing" series with over 14 million sold in 39 languages

"Shows that success in business means staying true to your customer and your vision." -- Lillian Vernon, Founder and Chief Executive Officer, Lillian Vernon Corporation

"The perfect recipe for any business owner who wants to stop making cold calls and start making sales." -- C.J. Hayden, author, Get Clients Now!

About the Author

Steven Van Yoder has been helping businesses and entrepreneurs develop and execute successful marketing strategies for over five years through his San Francisco-based Get The Word Out Communications. As a journalist, his articles have appeared in the Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, Global Energy Business and dozens of trade, business and consumer publications.

More About the Author

Steven Van Yoder is a recognized expert on public relations, executive branding and thought leadership marketing.

Yoder has been featured in over 200 publications including Entrepreneur, Inc, American Executive, The Washington Post, PR Week, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications. Steven speaks regularly to business groups about marketing, branding, social entrepreneurship and thought leadership marketing.

His firm, Get The Word Out Communications, a San Francisco-based marketing, branding and public relations firm, helps companies become recognized authorities in their industries, reach their best customers, and develop a unique brand identity. Steven harnesses both traditional and online media to help companies become recognized leaders in their industries.

Steven is a dedicated social entrepreneur and founder and Executive Director of Global Initiative to Advance Entrepreneurship (GIVE). Steven is an expert on cause-related marketing and is assembling an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad. He plans to spend the coming years forging alliances within the social and business sectors for initiating and promoting global poverty projects and teaching global entrepreneurship.

Customer Reviews

Fast read, and very informative.
John Wolf
I have re-read Get Slightly Famous twice and highly recommend it to anyone trying to succeed as a small business owner or as a professional in private practice.
Deborah Harper
This book has innovative and practical suggestions that you can apply to your business - without costing an arm and a leg to implement.
Judith Henderson

Most Helpful Customer Reviews

26 of 26 people found the following review helpful By Henry Devries on September 7, 2005
Format: Paperback
Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don't have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others' telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.
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24 of 24 people found the following review helpful By John E. Lincoln VINE VOICE on January 25, 2006
Format: Paperback Verified Purchase
I have to agree with all the positive comments on this book. I've been in medical device consulting for over 10 years, and have tried some of the ideas in Yoder's book already (due to common sense or other consultants' / books' recommendations). But I found much more suggestions here, together w/ updated web-based ideas which I'm now working on employing. I also value his many real-world examples interspersed throughout the book. This is one of only a few books (and I have most) that I'll be rereading to assist in marketing my consulting services.
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36 of 39 people found the following review helpful By Janice King VINE VOICE on June 27, 2008
Format: Paperback
Get Slightly Famous provides an adequate overview of standard promotional techniques that are found in similar books. The ideas are presented without guidance on how to choose among them, and the author sets unrealistic expectations of activity levels. The book is aimed at small businesses and self-employed professionals, so the mentions of marketing strategies used by huge corporations is baffling and irrelevant to the target reader. Sloppy proofreading in several places also detracts from the book.

What redeems Get Slightly Famous are the sidebar stories about how entrepreneurs have used the various marketing techniques. These ideas are much more creative and likely to be more useful to a reader than much of the book's main text.
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13 of 13 people found the following review helpful By Deborah Harper on August 13, 2003
Format: Paperback
Steven Van Yoder has a deep understanding of the challenges facing small business owners - and offers innovative, low cost methods to succeed in today's fiercely competitive business climate. I enjoyed learning from the many real-life examples of successful entrepreneurs in the book. Steve's humor, expertise, and hard earned wisdom shine on every page. I have re-read Get Slightly Famous twice and highly recommend it to anyone trying to succeed as a small business owner or as a professional in private practice.
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12 of 12 people found the following review helpful By H. Marx on August 2, 2003
Format: Paperback
Get Slightly Famous is a rare find: excellent tips, inspiring true stories, and enjoyable to read without being full of fluff. At first I just flipped through it, reading "Real-World Success Stories"(they're easy to find, marked clearly--& there are dozens of them), but then I found myself reading the book cover-to-cover. There's quite a bit of good advice here that I haven't read or heard anywhere else, & I've read a lot of marketing & PR guides.
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15 of 16 people found the following review helpful By Book Sleuth on March 21, 2006
Format: Paperback Verified Purchase
Get Slightly Famous is one of the best books on self-promotion that I have read. Steven Van Yoder provides practical advice that would benefit any person who wants to improve business or raise his or her public profile. While many books of this nature are disappointingly thin on substance, this book provides solid advice for building a career as an "expert."
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15 of 16 people found the following review helpful By Midwest Book Review on November 17, 2003
Format: Paperback
Get Slightly Famous: Become A Celebrity In Your Field And Attract More Business With Less Effort by Steven Van Yoder is a unique and instructional business guide to becoming famous within the context of the business world and thereby attracting clientele and increasing revenues through sheer visibility. A wealth of tips, tricks, and techniques for acquiring and consistently holding media attention; using speaking engagements to become noticed by a targeted market; harvesting the full potential of the Internet; creating ancillary "info-products" to build public awareness, and a great deal more, Get Slightly Famous is excellent, profitable, and highly recommended supplemental reading for businesspeople and marketers on all scales and theaters of commerce.
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10 of 10 people found the following review helpful By Judith Henderson on May 11, 2003
Format: Paperback
This book has innovative and practical suggestions that you can apply to your business - without costing an arm and a leg to implement. Using some of the tips in the book enabled me to get media coverage for my business on a larger scale than I ever had before - resulting in more sales.
It is very comprehensive, but well-paced and easy to read. I highly recommend it to all business owners, regardless of industry.
Whether you have minimal or significant experience in positioning your company to stand out from the crowd, this book has something for everyone.
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