This book's premise is simple, yet powerful. Business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. -- PR Week
About the Author
Steven Van Yoder has been helping businesses and entrepreneurs develop and execute successful marketing strategies for over five years through his San Francisco-based Get The Word Out Communications. As a journalist, his articles have appeared in the Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, Global Energy Business and dozens of trade, business and consumer publications.
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