Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort [Paperback]

Van Steven Yoder (Author)

Book Description

Publication Date: July 25, 2007

The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies for: Getting consistent media attention; Using speaking engagements to cultivate your target market; Becoming a center of influence within your industry; Leveraging the Internet and Web 2.0 to its full potential;Creating ancillary info-products that supplement your income and build public awareness.

Editorial Reviews

Review

This book's premise is simple, yet powerful. Business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. -- PR Week

About the Author

Steven Van Yoder has been helping businesses and entrepreneurs develop and execute successful marketing strategies for over five years through his San Francisco-based Get The Word Out Communications. As a journalist, his articles have appeared in the Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, Global Energy Business and dozens of trade, business and consumer publications. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 312 pages
• Publisher: Bay Tree Publishing; Second Edition edition (July 25, 2007)
• Language: English
• ISBN-10: 0972002170
• ISBN-13: 978-0972002172
• Product Dimensions: 8.9 x 6.1 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (40 customer reviews)
• Amazon Best Sellers Rank: #670,495 in Books (See Top 100 in Books)

More About the Author

Steven Van Yoder is a recognized expert on public relations, executive branding and thought leadership marketing.

Yoder has been featured in over 200 publications including Entrepreneur, Inc, American Executive, The Washington Post, PR Week, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications. Steven speaks regularly to business groups about marketing, branding, social entrepreneurship and thought leadership marketing.

His firm, Get The Word Out Communications, a San Francisco-based marketing, branding and public relations firm, helps companies become recognized authorities in their industries, reach their best customers, and develop a unique brand identity. Steven harnesses both traditional and online media to help companies become recognized leaders in their industries.

Steven is a dedicated social entrepreneur and founder and Executive Director of Global Initiative to Advance Entrepreneurship (GIVE). Steven is an expert on cause-related marketing and is assembling an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad. He plans to spend the coming years forging alliances within the social and business sectors for initiating and promoting global poverty projects and teaching global entrepreneurship.

Customer Reviews

Most Helpful Customer Reviews

24 of 24 people found the following review helpful:

5.0 out of 5 stars Worth the price for the teleseminar tips alone, September 7, 2005

By 

Henry Devries "client seduction guru" (San Diego, CA) - See all my reviews
(REAL NAME)   

This review is from: Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (Paperback)

Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don't have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others' telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.

21 of 21 people found the following review helpful:

5.0 out of 5 stars Practical, Must Have Advice for the Small Business, January 25, 2006

By 

John E. Lincoln "www.jelincoln.com" (St. George, UT United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (Paperback)

I have to agree with all the positive comments on this book. I've been in medical device consulting for over 10 years, and have tried some of the ideas in Yoder's book already (due to common sense or other consultants' / books' recommendations). But I found much more suggestions here, together w/ updated web-based ideas which I'm now working on employing. I also value his many real-world examples interspersed throughout the book. This is one of only a few books (and I have most) that I'll be rereading to assist in marketing my consulting services.

26 of 29 people found the following review helpful:

3.0 out of 5 stars Best ideas are in the sidebar stories, June 27, 2008

By 

Janice King "Author, "Copywriting That Se... (www.writinghightech.com) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (Paperback)

Get Slightly Famous provides an adequate overview of standard promotional techniques that are found in similar books. The ideas are presented without guidance on how to choose among them, and the author sets unrealistic expectations of activity levels. The book is aimed at small businesses and self-employed professionals, so the mentions of marketing strategies used by huge corporations is baffling and irrelevant to the target reader. Sloppy proofreading in several places also detracts from the book.

What redeems Get Slightly Famous are the sidebar stories about how entrepreneurs have used the various marketing techniques. These ideas are much more creative and likely to be more useful to a reader than much of the book's main text.