The best clients and customers are those that seek you out because they've already heard of you. "Get Slightly Famous" shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies for: getting consistent media attention; using speaking engagements to cultivate your target market; becoming a center of influence within your industry; leveraging the Internet and Web 2.0 to its full potential; and, creating ancillary info-products that supplement your income and build public awareness.
Steven Van Yoder is a recognized expert on public relations, executive branding and thought leadership marketing.
Yoder has been featured in over 200 publications including Entrepreneur, Inc, American Executive, The Washington Post, PR Week, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications. Steven speaks regularly to business groups about marketing, branding, social entrepreneurship and thought leadership marketing.
His firm, Get The Word Out Communications, a San Francisco-based marketing, branding and public relations firm, helps companies become recognized authorities in their industries, reach their best customers, and develop a unique brand identity. Steven harnesses both traditional and online media to help companies become recognized leaders in their industries.
Steven is a dedicated social entrepreneur and founder and Executive Director of Global Initiative to Advance Entrepreneurship (GIVE). Steven is an expert on cause-related marketing and is assembling an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad. He plans to spend the coming years forging alliances within the social and business sectors for initiating and promoting global poverty projects and teaching global entrepreneurship.
