The best clients and customers are those that seek you out because they've already heard of you. Get Slightly Famous shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies for: Getting consistent media attention; Using speaking engagements to cultivate your target market; Becoming a center of influence within your industry; Leveraging the Internet and Web 2.0 to its full potential;Creating ancillary info-products that supplement your income and build public awareness.
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This book's premise is simple, yet powerful. Business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. -- PR Week--This text refers to an out of print or unavailable edition of this title.
About the Author
Steven Van Yoder is an internationally recognized expert in executive branding, public relations and thought leadership marketing. He helps business owners, professional firms and corporate executives develop and implement marketing programs through his San Francisco-based firm, Get The Word Out Communications. Steven has been featured in over 200 publications, including Entrepreneur, Inc., American Executive, the Washington Post, PR Week, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and speaks regularly to business groups. His insights about marketing, branding, thought leadership marketing and online reputation management appear on hundreds of websites. Drawing from years of experience as a journalist, Steven uses his inside understanding of targeted PR strategies to help businesses reach their best clients and customers and develop a unique brand identity and harness the media to become recognized leaders in their industries. Get Slightly Famous takes this approach a step further by helping businesses reach out in all directions to become "slightly" famous and attract more business with less effort. His book includes interviews and case studies of entrepreneurs and leading business experts outlining real-world marketing strategies. Get Slightly Famous is endorsed by PR Week, Tom Peters and marketing guru Jay Conrad Levinson, author of the Guerrilla Marketing series. Steven is also the founder and director of Global Initiative to Advance Entrepreneurship (GIVE). As a dedicated social entrepreneur, he is using his expertise in cause-related marketing to assemble an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad.
Steven Van Yoder is a recognized expert on public relations, executive branding and thought leadership marketing.
Yoder has been featured in over 200 publications including Entrepreneur, Inc, American Executive, The Washington Post, PR Week, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of trade, business and consumer publications. Steven speaks regularly to business groups about marketing, branding, social entrepreneurship and thought leadership marketing.
His firm, Get The Word Out Communications, a San Francisco-based marketing, branding and public relations firm, helps companies become recognized authorities in their industries, reach their best customers, and develop a unique brand identity. Steven harnesses both traditional and online media to help companies become recognized leaders in their industries.
Steven is a dedicated social entrepreneur and founder and Executive Director of Global Initiative to Advance Entrepreneurship (GIVE). Steven is an expert on cause-related marketing and is assembling an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad. He plans to spend the coming years forging alliances within the social and business sectors for initiating and promoting global poverty projects and teaching global entrepreneurship.
Top notch. As a marketing consultant to independent professionals and small service busineses, I found this book to be outstanding. For example, the book describes how a new trend for professionals and consultants who want to woo and win new clients is to offer teleclasses, also known as telephone seminars or teleseminars. The book explains that having heard you speak, people feel they know you personally, and are more confident about hiring you. The advantages are abundant. You don't have to be personally present to give a talk that reaches your target market, says Van Yoder. Online chats and teleconferences, using your own or others' telephone lines, can help you reach a lot of people eager to hear your message. The book is filled with great advice like this.
I have to agree with all the positive comments on this book. I've been in medical device consulting for over 10 years, and have tried some of the ideas in Yoder's book already (due to common sense or other consultants' / books' recommendations). But I found much more suggestions here, together w/ updated web-based ideas which I'm now working on employing. I also value his many real-world examples interspersed throughout the book. This is one of only a few books (and I have most) that I'll be rereading to assist in marketing my consulting services.
Get Slightly Famous provides an adequate overview of standard promotional techniques that are found in similar books. The ideas are presented without guidance on how to choose among them, and the author sets unrealistic expectations of activity levels. The book is aimed at small businesses and self-employed professionals, so the mentions of marketing strategies used by huge corporations is baffling and irrelevant to the target reader. Sloppy proofreading in several places also detracts from the book.
What redeems Get Slightly Famous are the sidebar stories about how entrepreneurs have used the various marketing techniques. These ideas are much more creative and likely to be more useful to a reader than much of the book's main text.
