Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more (Financial Times Series) [Paperback]

Jon Reed (Author)

Book Description

Publication Date: March 4, 2011 | ISBN-10: 0273732641 | ISBN-13: 978-0273732648 | Edition: 1

ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: * Websites * Search engine marketing * Email marketing * Blogging * Podcasts * Online video * Social networks e.g. Facebook and MySpace * Virtual worlds e.g. Second Life * Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

Editorial Reviews

From the Back Cover

START GROWING YOUR BUSINESS TODAY!

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

·         Create a website

·         Get found on Google

·         Get your email marketing right

·         Create content your market will value with blogs, podcasts, video and images

·         Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

·         Develop a coherent online marketing plan

·         Manage your online marketing workload

·         Measure your results

 

'Not to be part of the social media revolution is to miss out.  Jon Reed really gets it and shows you how to join in.'  Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset

About the Author

Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years.  Jon’s latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show’s popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.

Product Details

• Paperback: 264 pages
• Publisher: FT Press; 1 edition (March 4, 2011)
• Language: English
• ISBN-10: 0273732641
• ISBN-13: 978-0273732648
• Product Dimensions: 9.1 x 6.1 x 0.7 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #982,876 in Books (See Top 100 in Books)

More About the Author

Jon Reed is a social media consultant, trainer and blogger. He regularly runs workshops in social media marketing, speaks at conferences, and lectures on several university courses.

He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill, before jumping the fence to become an author. He runs the blog Publishing Talk (www.publishingtalk.eu), which is read by authors and publishers interested in social media marketing, digital publishing, self-publishing and the future of the industry.

In 2010 his book "Get Up to Speed with Online Marketing" was published by FT Prentice Hall. From 2011, he has been self-publishing a series of guides for authors and publishers - the first of which is "The Publishing Talk Guide to Twitter".

Find out more about "Get Up to Speed with Online Marketing" at: www.getuptospeed.biz
Find out more about the Publishing Talk Guides at: www.publishingtalk.eu/guides
Find out more about Jon's social media workshops at: www.reedmedia.eu