The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed [Paperback]

Danielle Zilliox (Author)

Book Description

Publication Date: June 4, 2001

Believe it or not, there are LOTS of businesses that still don't have a clue about the Internet and e-commerce. This is a clear yet basic primer on how to get a company online - without spending a lot of money. In just the past few years, Internet technology and e-commerce strategies have become extremely sophisticated, leaving a lot of people woefully behind. This book aims to help them quickly catch up on the fundamentals. While most big companies have established an online presence, the boom is just starting for smaller businesses (eg. online order and delivery services by local grocery stores, restaurants, flower shops). This book caters to their need for practical, easy-to-read information covering all the basics, including: what should be included on a Web site; how to best market the site; how to use the Internet to benefit a small bricks-and-mortar business; and how to keep costs low. The book's message is simple: you don't have to learn flawless HTML or hire an expensive Web team to get online.

Editorial Reviews

From Publishers Weekly

The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out." A comprehensive glossary also makes this a valuable starting point for small business owners and managers.

Copyright 2001 Cahners Business Information, Inc.

Review

An accessible, jargon free primer on the business applications of wireless. -- Columbus Dispatch, June 24, 2002

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Product Details

• Paperback: 256 pages
• Publisher: AMACOM; 1st edition (June 4, 2001)
• Language: English
• ISBN-10: 081447117X
• ISBN-13: 978-0814471173
• Product Dimensions: 9 x 5.9 x 0.8 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,479,091 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Get Started Guide to E- Commerce, June 6, 2001

By 

BG (Woodland Hills, CA United States) - See all my reviews

This review is from: The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed (Paperback)

I had a very limited understanding of computers, and this book was very easy for me to understand.The writer made an intimidating topic very simple and now I think I'm an expert.

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Get Started Guide To E-Commerce, June 4, 2001

By 

Stan Moisant (San Francisco, CA) - See all my reviews

This review is from: The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed (Paperback)

I bought three books to use in order to get fully acquainted with the electronic commerce field. Zilliox's was clearly the winner, and as a result of its broad(er) coverage, I was able to get everything I needed from this one title. It ended up being the only book that I actually used to really get started and implementing our web strategy. It's well written, concise and clear.

As a mid level manager, and working with executives in order to coordinate our small firm's entry onto the Web, I needed a concise guide and "how to" on the topic. This was the only book that I really needed; I'll donate the others to the library. The flow of information, website methodology and hints were very good. The author's writing style is inviting and pitched at the right level for someone who understands what the Internet is about, but who needs a better and deeper insight into how to approach it given the myriad choices that every business person is faced with. I rank the book at the top of the lot.