Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything [Paperback]

Ruth Sherman (Author), Ruth Sherman (Author)

Book Description

ISBN-10: 0071422730 | ISBN-13: 978-0071422734 | Publication Date: June 1, 2004 | Edition: 1

A proven approach for readers for marketing themselves and their ideas where and when it matters most

All successful people excel at selling at least one important product: themselves. Without the aid of PowerPoint or flip charts, these movers and shapers can impress key decision makers almost instantly even in everyday settings, such as elevators, hallways, and washrooms. In Get Them to See it Your Way, Right Away, top communication consultant and executive coach Ruth Sherman shows readers how to cultivate the communications skills needed to market themselves and their ideas in any setting and get the results they want. Taking a systematic, real-world approach, she coaches readers in how to:

• Make people want to listen to what they have to say
• Eliminate distractions and get an audience to focus on their message
• Pick up on verbal and nonverbal feedback
• Know which question to ask when there's time only for one
• Know when to back off, retool, and live to pitch another day

Editorial Reviews

Review

Loaded with charts, tips, forms and exercises, this guide provides a step-by-step approach to becoming a successful communicator. Communication consultant Sherman presents well-structured chapters on such topics as setting goals, listening and asking solid questions. -- Library Journal, March 15, 2005

From the Back Cover

“Ruth Sherman’s systematic approach to selling yourself and your ideas is foolproof. Read this book and watch your stature and bottom line grow.”—Julie Jansen, author of I Don’t Know What I Want, But I Know It’s Not This

A proven approach to selling yourself and your ideas when and where they matter most

• Do you avoid going to networking events because you won't know anyone who will be there?
• Do you get tongue-tied when speaking to powerful people?
• Have you ever had someone shut you down when you knew you had a great idea?
• Are you convinced that some people are born with charisma - and you're not one of them?

Then this book is for you.

Every personal contact you make is an opportunity to inspire, persuade, and advance business and personal interests. The challenge is to make a good impression quickly and grow it into something that lasts. This no-nonsense guide offers proven methods for marketing yourself and your ideas skillfully and successfully, whether you're talking to your CEO or your PTA.

In Get Them to See it Your Way, Right Away, top communication consultant Ruth Sherman provides a step-by-step approach to techniques and behaviors that will help you get the results you want in any setting. Combining stories from the front with tips, tools and worksheets, Sherman shows you how to:

• Organize thoughts quickly and concisely and deliver them with impact
• Generate a great, lasting impression using common-sense (but rarely used) techniques
• Develop personal appeal that makes people want to listen to what you have to say
• Identify which question to ask when there's only time for one
• Recognize when to back off, retool, and live to pitch another day

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: McGraw-Hill; 1 edition (June 1, 2004)
• Language: English
• ISBN-10: 0071422730
• ISBN-13: 978-0071422734
• Product Dimensions: 8.9 x 5.9 x 0.6 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 3.9 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #488,309 in Books (See Top 100 in Books)

More About the Author

President of Ruth Sherman Associates, LLC and an internationally recognized consultant and speaker on strategic speech and interpersonal communication. Ruth's focus is preparing business leaders, politicians and celebrities to leverage critical public communication opportunities including the writing and delivery of keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and messages intended for media contact. Her clients hail from the A-list of American business and include media, manufacturing, financial, industrial, apparel and professional services clients. Two clients have won Oscars, most recently in 2006.

As a speaker, Ruth is highly sought after and has addressed many associations and industry groups. She has been featured in the New York Times, New York Post, Wall Street Journal, Miami Herald, on ABC Television, MSNBC, CNBC, Fox, and the BBC.

As a seasoned political observer, Ruth comments in the media extensively on elections, focusing on candidates' communication skills and arguing that these skills can make or break a race. As a faculty member of the Women's Campaign School at Yale University, she addressed and coached hundreds of candidates running for office.

Ruth began her professional life as a performer in New York, focusing on commercial singing and announcing. As one of a handful of successful jingle-singers, her voice was heard around the world on commercials for such clients as Coca-Cola, Ford, Michelob and Clairol.

Her book, Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything (McGraw-Hill, has been designated a best business book by the prestigious Library Journal. In it, she provides tools and techniques for becoming a skilled marketer of self and ideas based on the following passionate belief: Charisma is not inborn; it is learned. Every contact we have with others is an opportunity to motivate, persuade, inspire and advance business and personal interests.

In her speeches, seminars and workshops, Ruth Sherman addresses communication issues that everyone faces, wonders and worries about. Topics include:

* Persuasion
* Effective Interpersonal Communication Skills
* Public Speaking
* Professional Presence
* Political Communication
* Developing a Professional Speaking Voice
* Women as Communicators
* Acing the College Interview (High School Students)

Ruth holds a master's degree in speech and interpersonal communication.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Awesome communication insight and review., October 3, 2004

By 

Kim Poet "Kim" (Winston Salem, NC) - See all my reviews

This review is from: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything (Paperback)

I am a sales rep and I have a degree in communications. This book takes all aspects of communication (verbal, non verbal, emails, etc) and sets it in a reader friendly format. It is a must have "pocket pal". This book reminds us of familiar communication etiquette and introduces us to some that we either don't know or simply forget from time to time. In a world that is so fast and less formal, this book helps us communicate better, thus providing an edge in business. Great book. Thank you Ruth! Kim

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great Guide on How to Be a Persuasive Communicator!, June 10, 2004

By A Customer

This review is from: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything (Paperback)

I just picked up this book because I am always interested in being a better communicator. While it covers some really basic guidelines on effective communication, it is a terrific refresher for me. The best part is Ruth's Truths, which summarize the author's practical and extremely down to earth points in each chapter. The book does a wonderful job of covering everything someone needs to know about communicating with other people in any situation. I highly recommend it!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Simple but not simplistic, August 3, 2006

By 

S. J. Bockett (Wellington New Zealand) - See all my reviews
(REAL NAME)   

This review is from: Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything (Paperback)

This book is an excellent overview for newcomers to the principles of communication, and a good lead-in for more specific reading on the topic.

Perhaps more importantly, the book serves as a worthwhile reminder for those of us who consider ourselves knowledgable on this topic - and proficient at communicating with others. I find it to be an excellent check-list as to whether I am 'walking my talk' - and I would especially recommend the exercise to those reviewers who could find only a one-syllable word to describe the book - and a perjorative one at that. Good communication after all, requires critical self-observation.

The list of contents clearly enumerates the basic skills, and conveniently groups them into broad categories. Most importantly, Sherman makes the point that if you can't sell yourself (especially to yourself) you are unlikely to sell anything to anyone else - and most of all your ideas. For me, this, is a vital principal that is frequently missed in other books on communication.

My one reservation is the title: I found it somewhat misleading. Apart from this, I see the book as being simple, but far from simplistic. After all, intellectualism is not usually a good teacher.