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Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything [Paperback]

by Ruth Sherman, Ruth Sherman
4.1 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

June 1, 2004 0071422730 978-0071422734 1

A proven approach for readers for marketing themselves and their ideas where and when it matters most

All successful people excel at selling at least one important product: themselves. Without the aid of PowerPoint or flip charts, these movers and shapers can impress key decision makers almost instantly even in everyday settings, such as elevators, hallways, and washrooms. In Get Them to See it Your Way, Right Away, top communication consultant and executive coach Ruth Sherman shows readers how to cultivate the communications skills needed to market themselves and their ideas in any setting and get the results they want. Taking a systematic, real-world approach, she coaches readers in how to:

  • Make people want to listen to what they have to say
  • Eliminate distractions and get an audience to focus on their message
  • Pick up on verbal and nonverbal feedback
  • Know which question to ask when there's time only for one
  • Know when to back off, retool, and live to pitch another day

Editorial Reviews


Loaded with charts, tips, forms and exercises, this guide provides a step-by-step approach to becoming a successful communicator. Communication consultant Sherman presents well-structured chapters on such topics as setting goals, listening and asking solid questions. -- Library Journal, March 15, 2005

From the Back Cover

“Ruth Sherman’s systematic approach to selling yourself and your ideas is foolproof. Read this book and watch your stature and bottom line grow.”—Julie Jansen, author of I Don’t Know What I Want, But I Know It’s Not This

A proven approach to selling yourself and your ideas when and where they matter most

  • Do you avoid going to networking events because you won't know anyone who will be there?
  • Do you get tongue-tied when speaking to powerful people?
  • Have you ever had someone shut you down when you knew you had a great idea?
  • Are you convinced that some people are born with charisma - and you're not one of them?

Then this book is for you.

Every personal contact you make is an opportunity to inspire, persuade, and advance business and personal interests. The challenge is to make a good impression quickly and grow it into something that lasts. This no-nonsense guide offers proven methods for marketing yourself and your ideas skillfully and successfully, whether you're talking to your CEO or your PTA.

In Get Them to See it Your Way, Right Away, top communication consultant Ruth Sherman provides a step-by-step approach to techniques and behaviors that will help you get the results you want in any setting. Combining stories from the front with tips, tools and worksheets, Sherman shows you how to:

  • Organize thoughts quickly and concisely and deliver them with impact
  • Generate a great, lasting impression using common-sense (but rarely used) techniques
  • Develop personal appeal that makes people want to listen to what you have to say
  • Identify which question to ask when there's only time for one
  • Recognize when to back off, retool, and live to pitch another day

Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (June 1, 2004)
  • Language: English
  • ISBN-10: 0071422730
  • ISBN-13: 978-0071422734
  • Product Dimensions: 9.1 x 5.9 x 0.6 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #878,709 in Books (See Top 100 in Books)

More About the Author

President of Ruth Sherman Associates, LLC and an internationally recognized consultant and speaker on strategic speech and interpersonal communication. Ruth's focus is preparing business leaders, politicians and celebrities to leverage critical public communication opportunities including the writing and delivery of keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and messages intended for media contact. Her clients hail from the A-list of American business and include media, manufacturing, financial, industrial, apparel and professional services clients. Two clients have won Oscars, most recently in 2006.

As a speaker, Ruth is highly sought after and has addressed many associations and industry groups. She has been featured in the New York Times, New York Post, Wall Street Journal, Miami Herald, on ABC Television, MSNBC, CNBC, Fox, and the BBC.

As a seasoned political observer, Ruth comments in the media extensively on elections, focusing on candidates' communication skills and arguing that these skills can make or break a race. As a faculty member of the Women's Campaign School at Yale University, she addressed and coached hundreds of candidates running for office.

Ruth began her professional life as a performer in New York, focusing on commercial singing and announcing. As one of a handful of successful jingle-singers, her voice was heard around the world on commercials for such clients as Coca-Cola, Ford, Michelob and Clairol.

Her book, Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything (McGraw-Hill, has been designated a best business book by the prestigious Library Journal. In it, she provides tools and techniques for becoming a skilled marketer of self and ideas based on the following passionate belief: Charisma is not inborn; it is learned. Every contact we have with others is an opportunity to motivate, persuade, inspire and advance business and personal interests.

In her speeches, seminars and workshops, Ruth Sherman addresses communication issues that everyone faces, wonders and worries about. Topics include:

* Persuasion
* Effective Interpersonal Communication Skills
* Public Speaking
* Professional Presence
* Political Communication
* Developing a Professional Speaking Voice
* Women as Communicators
* Acing the College Interview (High School Students)

Ruth holds a master's degree in speech and interpersonal communication.

Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Awesome communication insight and review. October 3, 2004
I am a sales rep and I have a degree in communications. This book takes all aspects of communication (verbal, non verbal, emails, etc) and sets it in a reader friendly format. It is a must have "pocket pal". This book reminds us of familiar communication etiquette and introduces us to some that we either don't know or simply forget from time to time. In a world that is so fast and less formal, this book helps us communicate better, thus providing an edge in business. Great book. Thank you Ruth! Kim
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Guide on How to Be a Persuasive Communicator! June 10, 2004
By A Customer
I just picked up this book because I am always interested in being a better communicator. While it covers some really basic guidelines on effective communication, it is a terrific refresher for me. The best part is Ruth's Truths, which summarize the author's practical and extremely down to earth points in each chapter. The book does a wonderful job of covering everything someone needs to know about communicating with other people in any situation. I highly recommend it!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Simple but not simplistic August 3, 2006
This book is an excellent overview for newcomers to the principles of communication, and a good lead-in for more specific reading on the topic.

Perhaps more importantly, the book serves as a worthwhile reminder for those of us who consider ourselves knowledgable on this topic - and proficient at communicating with others. I find it to be an excellent check-list as to whether I am 'walking my talk' - and I would especially recommend the exercise to those reviewers who could find only a one-syllable word to describe the book - and a perjorative one at that. Good communication after all, requires critical self-observation.

The list of contents clearly enumerates the basic skills, and conveniently groups them into broad categories. Most importantly, Sherman makes the point that if you can't sell yourself (especially to yourself) you are unlikely to sell anything to anyone else - and most of all your ideas. For me, this, is a vital principal that is frequently missed in other books on communication.

My one reservation is the title: I found it somewhat misleading. Apart from this, I see the book as being simple, but far from simplistic. After all, intellectualism is not usually a good teacher.
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1 of 1 people found the following review helpful
5.0 out of 5 stars soft skills defined.... July 25, 2004
This book really delivers where other books typically fall short - that is in describing the 'how to' communicate part of 'soft skills'. Most books on sales and negotiating mention 'soft skills' but don't describe what that really means or what it looks or sounds like. This book describes in detail the most important soft skill - communication. Excellent tools help frame your communications and help you think through what you're trying to accomplish before saying your first word. Highly recommended for people in any profession who find themselves trying to 'sell' someone on their ideas. I can forgive Ms. Sherman her criticism of the 'Maine Message'. She just needs to realize that we in Maine like it the way it is here - Maine Message and all!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Get Them to See it Your Way, Right Away July 4, 2004
This book is terrific. It is extremely accessible and easy to read. Each chapter relates back to everyday situations that we've all been in and disects them in a way that makes the subject matter understandable. From that it's easy to translate the practical advice into day to day situations. I highly recommend this book to anyone who would like to further there self awareness or their interpersonal skills. Amy Wilfert
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1 of 1 people found the following review helpful
By A Customer
Hooray! Someone has finally hit the nail on the head regarding practice and preparation. I can't tell you how affirming it is to hear that. According to the author, you just can't over-prepare and I think she's right. More often, it's the other way around - little to no preparation. And Sherman makes it simple with her easy-to-use templates and logical formats. I've already used a number of her ideas and made some significant progress where I had been struggling before. I'm going to buy this book for my boss and all my co-workers!
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2 of 3 people found the following review helpful
I think Ruth Sherman's book is a must read for anyone that has not had the benefit of that successful role model or mentor in business. Reflecting upon my business courses in communications, I find the lessons taught to have been perfunctory and sterile. Sherman offers an approach that recasts business communication into the social and psychological milieu that is the reality of the business world. While her approach is common sense, the real world is full of examples of people frustrated with their lack of acceptance or persuasiveness for whom common sense is elusive. This will be the book that you will have wished your college professor included along with that dry tome about writing executive abstracts and memorandi. The latter will get you a job, while Sherman's book will get you a career (and friends!).

This book isn't for everyone. This book is just for people who take pride in themselves, pride in the way they are received by others and pride in their own work.
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Most Recent Customer Reviews
5.0 out of 5 stars very nice for those who dont pay attention to self attitude
some people born with excellent attitude to persuade. the way they talk, stands, how they look, impress the audience they are speaking to. Read more
Published 9 months ago by Juanj
5.0 out of 5 stars Better than expected
I bought this book because it said there was no writing on it. In addition to having no writing on it it was in like new condition.
Published 14 months ago by aj
5.0 out of 5 stars This is an excellent resource..
I was not dissapointed when I received this book...I felt from the reviews that this book would be valuable it is. Read more
Published 17 months ago by NJ
1.0 out of 5 stars crap
luckily i borrowed this book from my university library instead of buying it. the cover design and naming of the book are fantastic but the content is all crap.
Published on December 11, 2005 by Poon Wai Leong
1.0 out of 5 stars I would pass on this book in my humble opinion.
More work and deeper indepth research would make this book perfect. Sadly, in this case, its not true.
Published on July 24, 2005 by Chris Wayne
1.0 out of 5 stars Oversimplified and nothing new
What a waste of time this book. Nothing new, all very common sense. A book for sales people without manners and for the social inept.
Published on February 7, 2005 by Food Lovers from Holland
5.0 out of 5 stars An Easy Read that Packs a Punch
This book is great for anybody that wants a nice read with practical examples. The best part of the book is the simple tools that can be used to guide conversations and the manner... Read more
Published on December 2, 2004 by Kevin Tucker
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