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Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything 1st Edition

4.1 out of 5 stars 14 customer reviews
ISBN-13: 063-9785387398
ISBN-10: 0071422730
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Editorial Reviews

Review

Loaded with charts, tips, forms and exercises, this guide provides a step-by-step approach to becoming a successful communicator. Communication consultant Sherman presents well-structured chapters on such topics as setting goals, listening and asking solid questions. -- Library Journal, March 15, 2005

From the Back Cover

“Ruth Sherman’s systematic approach to selling yourself and your ideas is foolproof. Read this book and watch your stature and bottom line grow.”—Julie Jansen, author of I Don’t Know What I Want, But I Know It’s Not This

A proven approach to selling yourself and your ideas when and where they matter most

  • Do you avoid going to networking events because you won't know anyone who will be there?
  • Do you get tongue-tied when speaking to powerful people?
  • Have you ever had someone shut you down when you knew you had a great idea?
  • Are you convinced that some people are born with charisma - and you're not one of them?

Then this book is for you.

Every personal contact you make is an opportunity to inspire, persuade, and advance business and personal interests. The challenge is to make a good impression quickly and grow it into something that lasts. This no-nonsense guide offers proven methods for marketing yourself and your ideas skillfully and successfully, whether you're talking to your CEO or your PTA.

In Get Them to See it Your Way, Right Away, top communication consultant Ruth Sherman provides a step-by-step approach to techniques and behaviors that will help you get the results you want in any setting. Combining stories from the front with tips, tools and worksheets, Sherman shows you how to:

  • Organize thoughts quickly and concisely and deliver them with impact
  • Generate a great, lasting impression using common-sense (but rarely used) techniques
  • Develop personal appeal that makes people want to listen to what you have to say
  • Identify which question to ask when there's only time for one
  • Recognize when to back off, retool, and live to pitch another day
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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (June 1, 2004)
  • Language: English
  • ISBN-10: 0071422730
  • ISBN-13: 978-0071422734
  • Product Dimensions: 5.9 x 0.6 x 8.9 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,902,448 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I am a sales rep and I have a degree in communications. This book takes all aspects of communication (verbal, non verbal, emails, etc) and sets it in a reader friendly format. It is a must have "pocket pal". This book reminds us of familiar communication etiquette and introduces us to some that we either don't know or simply forget from time to time. In a world that is so fast and less formal, this book helps us communicate better, thus providing an edge in business. Great book. Thank you Ruth! Kim
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Format: Paperback
I just picked up this book because I am always interested in being a better communicator. While it covers some really basic guidelines on effective communication, it is a terrific refresher for me. The best part is Ruth's Truths, which summarize the author's practical and extremely down to earth points in each chapter. The book does a wonderful job of covering everything someone needs to know about communicating with other people in any situation. I highly recommend it!
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Format: Paperback
This book is an excellent overview for newcomers to the principles of communication, and a good lead-in for more specific reading on the topic.

Perhaps more importantly, the book serves as a worthwhile reminder for those of us who consider ourselves knowledgable on this topic - and proficient at communicating with others. I find it to be an excellent check-list as to whether I am 'walking my talk' - and I would especially recommend the exercise to those reviewers who could find only a one-syllable word to describe the book - and a perjorative one at that. Good communication after all, requires critical self-observation.

The list of contents clearly enumerates the basic skills, and conveniently groups them into broad categories. Most importantly, Sherman makes the point that if you can't sell yourself (especially to yourself) you are unlikely to sell anything to anyone else - and most of all your ideas. For me, this, is a vital principal that is frequently missed in other books on communication.

My one reservation is the title: I found it somewhat misleading. Apart from this, I see the book as being simple, but far from simplistic. After all, intellectualism is not usually a good teacher.
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Format: Paperback Verified Purchase
I was not dissapointed when I received this book...I felt from the reviews that this book would be valuable it is. I have not been able to put the book down when I pick it up...Ruth Sherman is precise, and efficient in relating the information needed to understand how to assess your own actions and create the reactions you are looking for from others. She is quite thorough in explaining what qualities you need to develop to become a great communicator...I am a teacher and a performer. Even though she writes this book for those in the white collar business community, I find her information very relatable to creating a responsive environment on stage as a singer and a classroom teacher. She makes it very clear that a good communicator must set themselves up to be one by preparing ahead of time, and understanding that people must be able to feel your humanity and yet believe that you are very prepared to handle the event you are speaking at. She says, to paraphrase, that winging it does not show your skill to persuade, but rather preparation of well prepared phrases, including personal stories, and most importantly, you must like people so that your sociability with shine through clearly in whatever you say...
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Format: Paperback
This book really delivers where other books typically fall short - that is in describing the 'how to' communicate part of 'soft skills'. Most books on sales and negotiating mention 'soft skills' but don't describe what that really means or what it looks or sounds like. This book describes in detail the most important soft skill - communication. Excellent tools help frame your communications and help you think through what you're trying to accomplish before saying your first word. Highly recommended for people in any profession who find themselves trying to 'sell' someone on their ideas. I can forgive Ms. Sherman her criticism of the 'Maine Message'. She just needs to realize that we in Maine like it the way it is here - Maine Message and all!
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Format: Paperback
Hooray! Someone has finally hit the nail on the head regarding practice and preparation. I can't tell you how affirming it is to hear that. According to the author, you just can't over-prepare and I think she's right. More often, it's the other way around - little to no preparation. And Sherman makes it simple with her easy-to-use templates and logical formats. I've already used a number of her ideas and made some significant progress where I had been struggling before. I'm going to buy this book for my boss and all my co-workers!
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Format: Paperback
This book is terrific. It is extremely accessible and easy to read. Each chapter relates back to everyday situations that we've all been in and disects them in a way that makes the subject matter understandable. From that it's easy to translate the practical advice into day to day situations. I highly recommend this book to anyone who would like to further there self awareness or their interpersonal skills. Amy Wilfert
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