Customer Reviews

Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything

5 star:		(8)
4 star:		(0)
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1 star:		(3)

 

 

I am a sales rep and I have a degree in communications. This book takes all aspects of communication (verbal, non verbal, emails, etc) and sets it in a reader friendly format. It is a must have "pocket pal". This book reminds us of familiar communication etiquette and introduces us to some that we either don't know or simply forget from time to time. In a world that is so fast and less formal, this book helps us communicate better, thus providing an edge in business. Great book. Thank you Ruth! Kim

I just picked up this book because I am always interested in being a better communicator. While it covers some really basic guidelines on effective communication, it is a terrific refresher for me. The best part is Ruth's Truths, which summarize the author's practical and extremely down to earth points in each chapter. The book does a wonderful job of covering everything someone needs to know about communicating with other people in any situation. I highly recommend it!

This book is an excellent overview for newcomers to the principles of communication, and a good lead-in for more specific reading on the topic.

Perhaps more importantly, the book serves as a worthwhile reminder for those of us who consider ourselves knowledgable on this topic - and proficient at communicating with others. I find it to be an excellent check-list as to whether I am 'walking my talk' - and I would especially recommend the exercise to those reviewers who could find only a one-syllable word to describe the book - and a perjorative one at that. Good communication after all, requires critical self-observation.

The list of contents clearly enumerates the basic skills, and conveniently groups them into broad categories. Most importantly, Sherman makes the point that if you can't sell yourself (especially to yourself) you are unlikely to sell anything to anyone else - and most of all your ideas. For me, this, is a vital principal that is frequently missed in other books on communication.

My one reservation is the title: I found it somewhat misleading. Apart from this, I see the book as being simple, but far from simplistic. After all, intellectualism is not usually a good teacher.

This book really delivers where other books typically fall short - that is in describing the 'how to' communicate part of 'soft skills'. Most books on sales and negotiating mention 'soft skills' but don't describe what that really means or what it looks or sounds like. This book describes in detail the most important soft skill - communication. Excellent tools help frame your communications and help you think through what you're trying to accomplish before saying your first word. Highly recommended for people in any profession who find themselves trying to 'sell' someone on their ideas. I can forgive Ms. Sherman her criticism of the 'Maine Message'. She just needs to realize that we in Maine like it the way it is here - Maine Message and all!

This book is terrific. It is extremely accessible and easy to read. Each chapter relates back to everyday situations that we've all been in and disects them in a way that makes the subject matter understandable. From that it's easy to translate the practical advice into day to day situations. I highly recommend this book to anyone who would like to further there self awareness or their interpersonal skills. Amy Wilfert

Hooray! Someone has finally hit the nail on the head regarding practice and preparation. I can't tell you how affirming it is to hear that. According to the author, you just can't over-prepare and I think she's right. More often, it's the other way around - little to no preparation. And Sherman makes it simple with her easy-to-use templates and logical formats. I've already used a number of her ideas and made some significant progress where I had been struggling before. I'm going to buy this book for my boss and all my co-workers!

I think Ruth Sherman's book is a must read for anyone that has not had the benefit of that successful role model or mentor in business. Reflecting upon my business courses in communications, I find the lessons taught to have been perfunctory and sterile. Sherman offers an approach that recasts business communication into the social and psychological milieu that is the reality of the business world. While her approach is common sense, the real world is full of examples of people frustrated with their lack of acceptance or persuasiveness for whom common sense is elusive. This will be the book that you will have wished your college professor included along with that dry tome about writing executive abstracts and memorandi. The latter will get you a job, while Sherman's book will get you a career (and friends!).
This book isn't for everyone. This book is just for people who take pride in themselves, pride in the way they are received by others and pride in their own work.

This book is great for anybody that wants a nice read with practical examples. The best part of the book is the simple tools that can be used to guide conversations and the manner with which you get your message across.

What a waste of time this book. Nothing new, all very common sense. A book for sales people without manners and for the social inept.

luckily i borrowed this book from my university library instead of buying it. the cover design and naming of the book are fantastic but the content is all crap.