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Nobody can predict the future, but you still have to make sense of it to be successful. Leaders are facing a world of volatility, uncertainty, complexity, and ambiguity--a world laced with dilemmas. "Get There Early" shows how to sense the future to provoke new ways of understanding the present. Institute for the Future's Distinguished Fellow Bob Johansen uses 35 years of 10-year forecasting to unpack complex dilemmas and help leaders seed innovation and strategy. "Get There Early" helps leaders resolve the constant tension between judging too soon (the classic mistake of the problem solver) and deciding too late (the classic mistake of the academic).
From the Publisher
"No one can guide leaders from every sector through the challenges of a volatile, uncertain, complex, and ambiguous world like Bob Johansen! As one of our leading thinkers, he offers insights, advice and practical steps we can use to anticipate the future."
--Robert Ivany, Former Commandant, US Army War College; current President, University of St. Thomas
"Get There Early is an indispensable new book for today's business leaders. We at Procter & Gamble having been working with IFTF and Johansen for many years, and have found their forecasts of the future and the process of taking these to action extremely helpful."
--Robert McDonald, Vice Chairman for Global Operations, The Procter & Gamble Company
"'Foresight to Insight' has been extremely valuable to inform and provoke the Campbell's s strategy. We worked with Johansen and IFTF to identify the Driving Forces and Impact Areas through a ten-year lens. The map we created will continue to influence how we lead and deliver on our mission to `nourish people's lives everywhere, everyday.'"
--Denise M. Morrison, President, Campbell USA
"Johansen's methodology of using foresight to stimulate insight is a starting point for understanding the effects of current demographic shifts on tomorrow's world."
--David E. Hayes-Bautista, Professor of Medicine, UCLA, and author of La Nueva California: Latinos in the Golden State
"Charities seek to make the world a better place. Get There Early is essential reading for us, since it teaches the why, what, and how in one source. If we don't get there early, we probably won't get there at all."
--Stephen Bennett, President and CEO, United Cerebral Palsy
"Johansen demystifies the proven tools of forecasting so they're accessible to everyone. Get There Early is a DIY handbook for anyone curious about the future."
--David Pescovitz, Co-Editor, BoingBoing.net; Editor-at-Large, MAKE; and Contributing Writer, Wired
"A masterful book, full of professional and personal wisdom and great examples every step of the way to getting you there first. If you are leading or hoping to lead in today's world, this is the stuff you don't get in school--but must have to compete."
--Bradley A. Perkins, MD, MBA, Chief Strategy and Innovation Officer, Centers for Disease Control and Prevention
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