Review
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises." -- .NET Magazine, August, 2008
The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization and provides useful detail on the topic. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn't overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable -- The Press-Enterprise, June 30, 2008
The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization and provides useful detail on the topic. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn't overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable -- The Press-Enterprise, June 30, 2008
Product Description
It is a fact that people avoid “sponsored” search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there?
It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings—and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises."
—.NET magazine, August 2008
"The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Much of his information is quite detailed and technical, but relatively accessible and applicable."
—getAbstract
David Viney is one of the UK's leading search engine optimisation (or SEO) experts and has initiated and steered multi-million dollar e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. He is an LSE graduate, Chartered Accountant and IT Professional. He is a qualified CSEM search engine marketeer and member of SEMPO, the Search Engine Marketing Professional Organisation. He lives in Teddington, England, and is married with two children. Visit his website at www.seo-expert.com
It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings—and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises."
—.NET magazine, August 2008
"The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Much of his information is quite detailed and technical, but relatively accessible and applicable."
—getAbstract
David Viney is one of the UK's leading search engine optimisation (or SEO) experts and has initiated and steered multi-million dollar e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. He is an LSE graduate, Chartered Accountant and IT Professional. He is a qualified CSEM search engine marketeer and member of SEMPO, the Search Engine Marketing Professional Organisation. He lives in Teddington, England, and is married with two children. Visit his website at www.seo-expert.com
