Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There (Paperback)

by David Viney (Author)
Key Phrases: digital point, priming your pages, business card printing services, Google Maps, Chambers Print, Business Printing (more...)

Editorial Reviews

Review
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises." -- .NET Magazine, August, 2008

The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization and provides useful detail on the topic. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn't overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable -- The Press-Enterprise, June 30, 2008

Product Description
From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

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Product Details

• Paperback: 240 pages
• Publisher: Nicholas Brealey Publishing; illustrated edition edition (May 1, 2008)
• Language: English
• ISBN-10: 1857885023
• ISBN-13: 978-1857885026
• Product Dimensions: 9.2 x 6 x 0.9 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars See all reviews (26 customer reviews)
• Amazon.com Sales Rank: #14,343 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 19 people found the following review helpful:

2.0 out of 5 stars Not very useful, July 10, 2008

By	Adele Drake (St. Louis) - See all my reviews

I wanted to use the structured approach to SEO presented in this book but it was mainly a waste of my time. The system is based on the frequency of searchs for your keywords but can not be used since the suggested tools are no longer available and/or based on very old data. SEO changes rapidly and I was hoping this recently published book would be more topical. Frequent plugs for his website are a distraction and the book is unnecessarily jargon heavy. It did get me to follow through on some things so I'm giving it 2 stars.

12 of 13 people found the following review helpful:

5.0 out of 5 stars A very solid introduction and guide to Search Engine Optimization using Google, May 5, 2008

By	Craig Matteson (Ann Arbor, MI) - See all my reviews (TOP 50 REVIEWER)

I love how new technologies also breed experts to help us understand and guide us through their complexities. David Viney calls himself "The SEO Expert". So, what is SEO? It is Search Engine Optimization. That is, how can your company make the best use of marketing to your customers using search engines, in this case Google. Since 84% of all people doing searches on the web never get past the second page of search results, it makes sense to do what you can to get your web pages as close to the top as possible.

Viney is very clear about the work involved and the kinds of businesses that do best in these efforts. He provides a seven step process to help you optimize the trade-offs you face in trying to get seen in the Google search results pages.

The first step is to get the right words and phrases. But for whom? You have to first decide what you can best sell and provide over the web and who those customers are. It isn't everything to everyone. He provides the D-A-D process where you make a list (a long list) of keywords and keyphrases. This is supposed to be a laundry list of as many possible keywords and phrases that you can think of. Then you winnow them down to the very best and most relevant items on that list, and put them in your pages in the right way.

The second step takes you through the process Google uses to discover and rank your pages (a very cursory explanation) and how you need to design and arrange your web pages to "court the crawl" of Googlebot. Step 3 is about priming your pages and discusses the difference between Google's main and supplemental indexes and how to tell which of your pages is in which index. Viney also warns you off certain popular practices that may well get you penalized by Google.

Step 4 is all about developing high quality links using content, relationships with web content providers, and avoiding penalties from developing too many cheap links too quickly. The fifth step examines the trade-offs of paid advertising on Google, its dangers, benefits, and when it is likely to be more effective for you. I like Viney's honesty about the need for experienced and high quality web copywriters. You can waste a lot of money with the wrong ads that attract lots of non-customers. You also need to have great web designs for the customers you attract to land on and will help convert them from someone browsing to the web into purchasing customers.

Step 6 talks about getting your site ready today for the mapping and geographic technologies that are rising and will likely be part of everyone's web experience soon. Step 7 talks about the tools Google and others provide to help you track and analyze your web traffic.

A useful book that doesn't require you to be very technical. However you must be able to be somewhat familiar with the argot and jargon of the web to get through this stuff.

Reviewed by Craig Matteson, Ann Arbor, MI

5 of 5 people found the following review helpful:

5.0 out of 5 stars The best SEO book on the market!!!, May 3, 2008

By	Rich Hughes (Las Vegas, NV) - See all my reviews

I have read numerous books on SEO over the last six months and always felt as though I had a slightly better understanding than when I started. No great leaps. I would be run through the regular tips and general concepts all these books cover. This book goes into great detail and handles the issues that have plagued me all along the path. It brings to rest the issues that have caused me to suffer in the SERPS due to a limited understanding of relevant SEO strategies. If I had this book many months ago, I would have clearly saved myself a lot of struggle, lost PageRank, Google penalties and other misunderstandings.

Thank You David! This is JUST what I have been searching for. I started to read an SEO bible just a few days ago and see no reason to even finish it. The great thing about this book vs. forums and SEO sites is its laid out in a logical order. One is able to make sense of things in chronological order rather than have to make rumors and random website readings into some kind of methodology.

I hope anyone looking for the missing pieces to the SEO puzzle comes across this book... just as long as they're not in my industry!

I hope to see this books fellow readers on the official forum site!!!