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Getting People to the Polls Takes Effort
on October 23, 2004
Surprising conclusions...except, not really.
It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.
Hence, door-to-door canvassing is the most effective. Not surprising.
Phones come in second. Not surprising.
The more conversational and informational the phone call is, the more effective is. Still not surprising.
But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.