Get What You Deserve H T [Paperback]

Various (Author)

Book Description

Publication Date: September 1, 1998

To get what you deserve...you must first let people know how talented, motivated and honest you are. And the way to do this is to market yourself. Guerrilla marketing yourself is the science of persuading people that you deserve to succeed. This breakthrough book arms you with the tools and mindset of the guerrilla. It teaches you to analyze your product -- you -- and provides the techniques and strategies you need to market yourself to the top.

Editorial Reviews

About the Author

Jay Levinson is the author of the international bestseller, Guerilla Marketing, in addition to more than 15 widely acclaimed books on business, career and time management. He lives in Northern California.

Product Details

• Paperback: 256 pages
• Publisher: Harper Perennial (September 1, 1998)
• Language: English
• ISBN-10: 0380728869
• ISBN-13: 978-0380728862
• Product Dimensions: 7.9 x 5.3 x 0.7 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 3.6 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,820,864 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars This Levinson Formula Works, February 15, 1998

By 

[e-mail] (Rialto, Southern California) - See all my reviews

This review is from: Get What You Deserve H (Hardcover)

I've read several of the Guerrilla series... then stopped for a while becuase I felt like I was being victimized by a marketing machine. Some of the books repeat things I've known for years... but just one idea (each book has several) makes it worthwhile. This one's about the best yet. I felt like I got to know the authors, they appear to be in control of their image and feel confident the ideas here will work. As long as they keep on cranking out this quality, I'll keep buying.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Excellent for novices, refreshing reminder for veterans., April 19, 2001

By 

Dr. Diane M. Hoffmann "Publisher" (Campbell River, BC Canada) - See all my reviews
(REAL NAME)   

This review is from: Get What You Deserve H (Hardcover)

Sluggish writing but good content. An excellent work for novices to the business world and a refreshing reminder for veterans. I went through great efforts to obtain a copy of this book because I wanted some new substance about marketing myself. ... I was surprised how simplistic the information presented in this book was. There was really nothing new to learn, except for some extended ideas within the self-marketing common sense tools & techniques. It's really all about good-old-fashioned deeds and character development. The book is a good reminder of what does count in our dealing with people. It is also a confirmation that by holding on to these qualities one is still keeping on the right track -- in this world of chaotic decline, at times, one wonders if one is becoming an oddball just being polite, for example. The idea of finding your own "position" is critically valuable and the encouragement to stick to this positioning statement until you achieve what it is that you want and feel you deserve is most heartening. I found the section on how to use the tools and follow the rules one of the most useful. But the most rewarding part is found at the end when it wraps it all up in a system or plan "not for the faint of heart" that is truly a daring challenge to the serious reader, followed by a summary of the 50 most important concepts for the success of the plan.

3 of 3 people found the following review helpful:

4.0 out of 5 stars Clarify your marketing position and communicate it, April 27, 2000

By 

"lernerconsult" (San Francisco, CA, USA) - See all my reviews

This review is from: Get What You Deserve H T (Paperback)

Gives excellent examples of the powerful results from stating clearly and succinctly what your marketing position is. Learn to control the messages you send and your life will be better for it. If you don't do this, they claim, you get whatever pigeon-hole people place you in. You can't be everything to everyone. Then walks you through how to develop and communicate your own marketing position, which makes "the difference between a general, hit-and-miss marketing campaign and the focused, comprehensive road to success".