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Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition Paperback – June 1, 2009
"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
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About the Author
He is the author of the book Marketing is King!, has over 20 years of global marketing experience, & has done marketing projects in 22 countries outside of the U.S. Starting as a marketing analyst, he rose to the position of Chief Marketing Officer. He has held senior marketing positions at start-ups & major U.S. Fortune 500 Companies, including Abbott Laboratories, Sonoco Products Company, & Robert Half International. At Abbott Laboratories, he was a recipient of two Vice President Awards for outstanding contribution in marketing within one year. In 4 months, he was also able to triple the sales of the division he ran for one of the fastest growing companies in the U.S., & he nearly tripled the sales of a Silicon Valley Biotech startup within a year.
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Top Customer Reviews
By Arnold Sanow and Sandra Strauss
Reviewed by Roz Trieber, MS, CHES, NFL
August 9, 2004
In Today's corporate culture, there is a lack of joy, fun, laughter and most importantly feeling appreciated and valued. Get Along with Anyone, Anytime, Anywhere is a book that not only provides research and theory about how to, but offers real life and real work life situations where you can implement strategies right away.
If you want to combat shyness or learn how to stop comparing yourself to others, Sanow and Strauss show you how. If influence and persuasion are important to you, read the chapter called "Boost Your Communication IQ. You will be on the same wave length before you know it. Don't stop there, when it comes to "Prickly People", aka, difficult people, Sanow and Strauss don't let you down. When it comes to Whiners, Grumblers, and Grouches, you will be surprised how they teach you to "let go" of your own ego, give them a chance to provide solutions that can make a difference. The best part about their strategy, you don't use up any of your energy or inhale negative energy.
You won't be behind the 8 ball if you practice what Sanow and Strauss provide in Get Along with Anyone Anytime, Anywhere-8 keys to creating enduring connections with customers, co-workers... even kids!
See more about Roz:
Roz Trieber, MS, CHES, NFL
The Naturally Funny Lady
I especially recommend this book to anyone who is new to marketing. The author writes in a warm, conversational tone that will pull you into the material, and his obvious love for bringing value to the customer.
S. Lundell, MBA
Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition
Vaughan Dabbs DC, DABCO.
Pick up this book and start reading today.
Awesome and Terrific are small and insignificant words while describing the wisdom behind 81 Moves of Get Your Black Belt in Marketing. The entire book is full of common sense wisdom which we conveniently ignore while studying the complex marketing theories.
Book consists of 81 Moves (or you can say small chapters) and each move revolves around one critical concept for revenue-generating system. When traditional marketing books start and end with words/concepts like Brand Equity, Top of Mind etc, it is very interesting to find that the entire book does not even mention words like Brand Equity and Top of Mind even for a single time. Rather, the focus is on revenue-generating system, networking, information sharing, cultivating relationships with the customers and converting customers into clients. Traditional marketers with humongous marketing budgets and addicted to glamorous world of models, shoots and hype and hoopla of advertising agencies may find this book going against their interests and aptitude but this book is "Holy Grail" for marketers whose aim is to create great streams of revenue with optimum budgets.Read more ›
Most Recent Customer Reviews
Awesome book. I did a book report on it for my job and presented it to the team. Everyone learned a lot and loved the insight especially the HEART acronym!Published 3 months ago by Amazon Customer
Very good life lessons. I am passing this book to my young nieces and nephews as a guide for their lives!Published 17 months ago by Seeker of Peace
It's hard to be everyone's friend. It just the dynamics of our society. But this book certainly points you in the right direction.Published on January 30, 2013 by Michael S. Marshall
As an avid reader in my thirty one years there are only a few books that I will carry with me throughout my life and truly remember as one of "the great ones. Read morePublished on January 29, 2013 by Matthew Clark
I highly recommend "Get Along..." to anyone interested in deepening an understanding of communications. Well written! 'Readable' and entertaining. Read morePublished on February 4, 2012 by Susan Custis
From the opening pages until the final page, Ali Pervez has packed this book with vital information for every business. Read morePublished on March 28, 2011 by W. Terry Whalin
Excellent work - very much admire the result of Ali's writing efforts - the massive amount of work distilled to very actionable points is the most outstanding feature. Read morePublished on March 6, 2011 by Eitenne the Reader
Black Belt marketing is an essential book for anyone in business especially entrepreneurs! This book is packed with marketing suggestions, strategies and ideas that will bring your... Read morePublished on May 29, 2010 by R. Mimi Secor