"For more than a decade I have read a minimum of 100 business books a year. I would absolutely put this book on my "must read" list. It is simple, pragmatic and full of valuable marketing information. You will definitely find fantastic ideas and powerful tools inside." -- John Spence "Author, Consultant, Speaker"
About the Author
Ali Pervez is one of America's leading marketing experts who passionately believes that marketing is for everyone. His work focuses on helping not only organizations, but also individuals in improving their effectiveness in marketing.
He is the author of the book Marketing is King!, has over 20 years of global marketing experience, & has done marketing projects in 22 countries outside of the U.S. Starting as a marketing analyst, he rose to the position of Chief Marketing Officer. He has held senior marketing positions at start-ups & major U.S. Fortune 500 Companies, including Abbott Laboratories, Sonoco Products Company, & Robert Half International. At Abbott Laboratories, he was a recipient of two Vice President Awards for outstanding contribution in marketing within one year. In 4 months, he was also able to triple the sales of the division he ran for one of the fastest growing companies in the U.S., & he nearly tripled the sales of a Silicon Valley Biotech startup within a year.