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Get Your Photography on the Web: The Fastest, Easiest Way to Show and Sell Your Work [Paperback]

by Rafael Concepcion
4.5 out of 5 stars  See all reviews (39 customer reviews)

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Book Description

February 24, 2011 0321753933 978-0321753939 1
For today’s photographer, a clean, professional-looking website is a must. But for most, the thought of having a site that displays your work like a pro seems either too expensive or too hard to create. How can you develop an eye-catching website that looks professional, updates quickly, and even helps you make some money in the process when your passion is photography and not coding? It’s easier than you think.

In Get Your Photography on the Web, RC Concepcion, curriculum developer for Kelby Media Group and one of the Photoshop Guys, takes you through an easy step-by-step process so you can build your own site from the ground up and have it look like you paid someone a lot of money to do it for you. Even if you know nothing about Web programming, this book will have you building a website in hours, not weeks.

You’ll learn:
  • How to secure your own domain names and hosting space
  • How to install WordPress on your website in as little as seven clicks
  • How to add pictures, galleries, and Flash portfolios without learning any code How to sell your images online without having to make a single print
  • How to incorporate Lightroom and Flash galleries into an already existing website

You’ll also find interviews and inspirational tips from people you will meet “Along the Way” to making your website. Plus, RC gives you free templates and Flash portfolio components to get you up and running without emptying your wallet.

The techniques RC shares in Get Your Photography on the Web are the very same ones he uses for some of the biggest names in photography—it’s like designing your website with a trusted expert looking over your shoulder. Best of all, you’ll walk away with the satisfaction of knowing that you did it all yourself!

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Get Your Photography on the Web: The Fastest, Easiest Way to Show and Sell Your Work + Best Business Practices for Photographers, Second Edition
Price for both: $48.14

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Editorial Reviews


"Whenever I’ve got a question about how to best show off my photos online, RC is the guy I turn to. With this book, now you can, too."
—Matt Kloskowski, photographer, author, and Photoshop Guy

"Setting up a professional-looking blog can be a confusing process. Even after five years of blogging, I still have questions and problems, but luckily I have RC to turn to. His knowledge of the inner-workings of WordPress and the Web have saved my bacon on more than one occasion. If you are trying to establish a presence on the Web or just want to improve on what you already have, you need this book!"
—Jeff Revell,

"I can’t think of anyone more qualified to write a book about helping photographers get their content up on the Web. RC is an excellent instructor."
—Terry White, Worldwide Creative Suite Evangelist, Adobe Systems, Inc.

About the Author

Rafael “RC” Concepcion is an education and curriculum developer for the National Association of Photoshop Professionals, and one of the Photoshop Guys. An award-winning photographer and Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom, RC has over 14 years in the tech industry, designing sites and  training thousands in technologies from Adobe and Microsoft. He has combined his photographic and Web experience to teach  with famed wildlife photographer Moose Peterson at the “You Can Do It, Too” workshops in Mammoth, California, the Digital Landscape Workshop Series, and at the Voices That Matter Web Design Conference in San Francisco. RC also writes for Photoshop User magazine.

Product Details

  • Paperback: 240 pages
  • Publisher: Peachpit Press; 1 edition (February 24, 2011)
  • Language: English
  • ISBN-10: 0321753933
  • ISBN-13: 978-0321753939
  • Product Dimensions: 9.2 x 8 x 0.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #73,544 in Books (See Top 100 in Books)

More About the Author

Rafael Concepcion (RC) is an education and curriculum developer for the National Association of Photoshop Professionals, the co-host of DtownTV - The Show for all things DSLR, co-host of Photoshop User TV, and one of Scott Kelby's Photoshop Guys. An Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom, RC has over 10 years in the I.T. and e-commerce industries and spends his days developing content for all applications in the Adobe Creative Suite. RC is a Photoshop World Dream Team Instructor, and has spoken at conferences and workshops as The Digital Landscape Workshop Series (, Voices That Matter Conference - San Francisco, CA, You Can Do it Too with Moose Peterson, and Photoshop World. RC has as delivered technical presentations for New Horizons Learning, and Intershop Communications GmbH. He is the author of "Get Your Photography on the Web" and the upcoming book "Exposing HDR" from Peachpit Press. He is also a regular columnist for Photoshop User Magazine, and Layers Magazine.

For more information on RC, please visit or visit his personal site at

You can even connect with RC on Twitter by visiting

Customer Reviews

Most Helpful Customer Reviews
47 of 47 people found the following review helpful
4.0 out of 5 stars Very helpful recipe book for a WordPress photo site February 22, 2011
I've been working at getting a class together on just the subject of putting a photo website up with WordPress for a couple of months. About the time I finished, I came across this book that had pretty much what I'd been working through. Isn't that the way it goes. Rafael Concepcion pointed out a couple of things I missed, so I am very happy to have gotten this. I think that he has done a good job of putting together a solid cookbook of steps that should get most people up and running in a reasonable amount of time.

Beyond the details of setting up the site itself, the book covers getting photos ready for web display. It's not difficult but paying attention to the instructions will give you the best quality/loading speed compromise.

Concepcion has done an admirable job of covering the bases when it comes to setting up a Wordpress photo site on, which is not the simplest hosting service to navigate. One thing I should mention is that though Godaddy offers quality, low cost web hosting they will attempt to sell you a number of services that you probably don't need. Just say no to up-sells. Go with the account recommended in the book and ignore the rest.

The steps are thorough and well documented, including appropriate screen shots. The added website how-to videos are a good bonus. The recommended plugins for photo galleries are excellent as are the other recommended plugins. Coverage of WordPress photo themes and how to install them is good as is the free theme offered on the companion site to the book. No book of this size can cover every possible situation. And though WordPress is free, some themes aren't. You may choose to pay for a premium them and possibly some premium plugins.
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19 of 19 people found the following review helpful
4.0 out of 5 stars Dipping a Toe into the Web February 22, 2011
Every serious photographer wants a web site and with some of the easy to use on-line tools available it's easy to create such a presence. "Get Your Photography on the Web" handholds you through this process.

In the first few chapters, "RC" Concepcion shows you how to set up an account on GoDaddy, to construct a basic photo blog and gallery using WordPress software, and to customize it, including adding plug-ins and themes. In subsequent chapters, he discusses printing images on line, creating a flash-based portfolio, social media, and creating web galleries and uploading them to a hosting site. Between chapters he introduces you to various designers and bloggers.

The author discusses how some of the various software menus, buttons and sliders in the software work in just enough detail to allow the novice blogger to sort out the complexities of the WordPress dashboard, whose online help is not always the simplest to use.

Still, in a book for beginners, it would be useful to mention some of the tools and traps that might not be readily apparent. A typical example is his instruction on how to add one's contact information to a photograph file by opening up "File Info" in Photoshop. What he doesn't mention is that this tedious task can be accomplished more easily by creating a metadata template in Adobe Bridge which will do this for the photographer automatically.

He also does not mention other options that are open to the photographer. For example he suggests that you open a payment-based hosting account on GoDaddy, but there are also a number of similar sites that are available for free, or which the reader may already have access to at no additional cost, such as from his ISP.
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17 of 17 people found the following review helpful
3.0 out of 5 stars A selective introduction June 6, 2011
Format:Paperback|Verified Purchase
This book is a good introduction to several aspects of getting your photography on the web, but it is just that, an introduction. From there, you are going to need to log some serious hours on each topic.

He is upfront about the fact that he recommends the services he uses, and he doesn't profit from these recommendations. But he is not a consumer reports of on-line services. I appreciate his honesty. On that subject, he uses Mpix, which everybody at NAPP (National Association of Photoshop Professionals) does, but personally, I've found them to be rather difficult to deal with, and I recently read an article comparing their print quality with WHCC and Bayphoto, that is causing me to do my own print comparisons.

I like his explanation of Wordpress the most. He gives you background explaining how it came about and how pages compare to blog posts, and some organization tips.

I was surprised that he recommends Flash-based portfolios, because I've heard other pros say they are moving their websites completely away from Flash due to the huge popularity of the iPad and the fact that Flash doesn't work on it.

His info on Digimarc and copyright was okay. I totally agree with him that it's important, I just wish he would have gone into more detail, like hitting the obvious problems you'll run into, common confusions and such. But he overall simply refers you to their websites. There is a book that discusses copyright in more detail Photographer's Survival Manual: A Legal Guide for Artists in the Digital Age (Lark Photography Book).

I liked the examples he gave at the end of the book giving real life case studies, but that needed more meat also.
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Most Recent Customer Reviews
5.0 out of 5 stars Very useful info but do your research
Very good and useful info on getting you photos on the web. I've be thinking about a website since returning from Alaska. Read more
Published 5 months ago by Amazon Customer
3.0 out of 5 stars Good Tips
Useful tips that made me want to go set up my website right away. Easy to understand and small step by steps for those less tech-savy. Read more
Published 7 months ago by Emelie
5.0 out of 5 stars Great Help!
Love this book. It made getting my website up and running easy! Very simple instructions and a great place to start if you want to design a website.
Published 12 months ago by Jessie
3.0 out of 5 stars Let me save you some money
This is a glorified WordPress guide, with a few bits that are specific to photographers. Overall not what I expected, but if you don't know WordPress and you are a photographer... Read more
Published 13 months ago by J. Miller
5.0 out of 5 stars Excellent for Adobe users going to WordPress sites
A go-to source for "now what?" when getting art and photos on the web. It is loaded with clear, accurate information and ideas. Read more
Published 14 months ago by Mary A Converse
5.0 out of 5 stars I Love this book.
After having gone through the process of setting up a my website powered by Word Press and using a purchased template I wished that I had R.C.'s book before I started. Read more
Published 14 months ago by Stuart L Dale
5.0 out of 5 stars THANKS RAFA..
Published 15 months ago by ahasay
5.0 out of 5 stars Excellent book
Never shot a wedding but after reading this book I will feel confident that the results would come out wonderful.
Published 16 months ago by Craig
5.0 out of 5 stars Great Primer On How To Get Your Work On The Internet
I have enjoyed reading this book and preparing to open my own photography website and attempt to sell images as I work at improving my photography. Read more
Published 19 months ago by John Steiner
5.0 out of 5 stars Outstanding
This book is outstanding! Very easy to understand and he speaks in terms anyone can understand. Lots of things to consider that I had never thought of. Highly recommend.
Published 23 months ago by Linda
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