Getting Attention: Leading-Edge Lessons for Publicity and Marketing [Paperback]

Susan Y Kohl (Author)

Book Description

Publication Date: September 14, 2000 | ISBN-10: 0750672595 | ISBN-13: 978-0750672597 | Edition: 1

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.

You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.

Get professional publicity on a shoestring using next-generation promotional tools and technologies
Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage
A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business

Editorial Reviews

Review

An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001

From the Publisher

You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.

See all Editorial Reviews

Product Details

• Paperback: 200 pages
• Publisher: Butterworth-Heinemann; 1 edition (September 14, 2000)
• Language: English
• ISBN-10: 0750672595
• ISBN-13: 978-0750672597
• Product Dimensions: 9.2 x 6 x 0.4 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #3,432,773 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

13 of 15 people found the following review helpful:

5.0 out of 5 stars Great Session at the Bostoon PRSA Tech Conference, March 29, 2000

By A Customer

This review is from: Getting Attention: Leading-Edge Lessons for Publicity and Marketing (Paperback)

I first met Susan Kohl at the session on new technology approaches to the traditional media at the Boston PRSA conference. I picked up her new book at the conference.

On the pane home I got a chance to read the first few chapters and some of the case studies. Love the case studies and "real life examples" for success in "Getting Attention".

"Getting Attention" should be required reading for any Marketing , Advertising or Public Relations professional. "Getting Attention" is a practal guide for anyone who wants to have a positve affect on the public awareness and publicity for their organization, wether it be community or business based.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Required reading for any PR pro, May 10, 2000

By 

bob tucker (San Diego, CA) - See all my reviews

This review is from: Getting Attention: Leading-Edge Lessons for Publicity and Marketing (Paperback)

As a veteran of the PR and news business for the past 20 years, I've read numerous books and articles about the profession. Of them all, Susan Kohl's book,"Getting Attention," ranks at the top. Not only does the author shed light on some of the mysteries of cyberspace, but she has a superb knack for explaining somewhat complicated and technical terms in an undertandable manner. What I really love about the book are the case studies which use actual PR situations to enhance the information the author is relating. In my view, "Getting Attention" is a must read for anyone who wants to stay ahead in the PR industry. Don't pass this one up.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Marketing Made Easy, May 27, 2000

By A Customer

This review is from: Getting Attention: Leading-Edge Lessons for Publicity and Marketing (Paperback)

I can't help but think this should be required reading for the thousands of PR workers who issue press releases everyday that the media ignores. Kohl's easy-to-read guide takes an everyman approach to marketing. The case studies are compelling and interesting. The author understands what many expensive PR firms seem to have forgotten, that getting publicity can be fun and cheap if you approach it the right way. Here in the Silicon Valley, companies spend obscene amounts of money on press kits. They'd be better off investing a few bucks in Kohl's book to learn what works and what's a waste a time when it comes to getting attention.