Customer Reviews

Getting Attention: Leading-Edge Lessons for Publicity and Marketing

5 star:		(19)
4 star:		(1)
3 star:		(0)
2 star:		(2)
1 star:		(0)

 

 

I first met Susan Kohl at the session on new technology approaches to the traditional media at the Boston PRSA conference. I picked up her new book at the conference.

On the pane home I got a chance to read the first few chapters and some of the case studies. Love the case studies and "real life examples" for success in "Getting Attention".

"Getting Attention" should be required reading for any Marketing , Advertising or Public Relations professional. "Getting Attention" is a practal guide for anyone who wants to have a positve affect on the public awareness and publicity for their organization, wether it be community or business based.

As a veteran of the PR and news business for the past 20 years, I've read numerous books and articles about the profession. Of them all, Susan Kohl's book,"Getting Attention," ranks at the top. Not only does the author shed light on some of the mysteries of cyberspace, but she has a superb knack for explaining somewhat complicated and technical terms in an undertandable manner. What I really love about the book are the case studies which use actual PR situations to enhance the information the author is relating. In my view, "Getting Attention" is a must read for anyone who wants to stay ahead in the PR industry. Don't pass this one up.

I can't help but think this should be required reading for the thousands of PR workers who issue press releases everyday that the media ignores. Kohl's easy-to-read guide takes an everyman approach to marketing. The case studies are compelling and interesting. The author understands what many expensive PR firms seem to have forgotten, that getting publicity can be fun and cheap if you approach it the right way. Here in the Silicon Valley, companies spend obscene amounts of money on press kits. They'd be better off investing a few bucks in Kohl's book to learn what works and what's a waste a time when it comes to getting attention.

OK, I have been in the high-tech PR and marketing world for nearly a decade now. I've been in PR and marketing in other fields even longer. I'm an old timer. So I read James Fallows' column in Industry Standard that called this book "the most intelligent guide to high-tech PR." Then I read "Mary 2 Stars" review. Then I bought the book. James was right. There is a lot of great information in this book. I mean, how many of us really know about the eight second rule, or that companies like Compaq and HP are using push technology to reach their key audiences? I thought push was dead, but not according to Fortune 1000 companies that are using it for everything from PR to IR to customer care. I think Ms. Kohl's book is somewhat visionary. She talks about technology tools and techniques that are going to stay around. And then there is the practical information. So many of us rely on high-tech to do our jobs but we forget the little things like easy access to contact information, relationship-building, 800 numbers and thank you notes. EVERYBODY can benefit from this book. I did and I bet I have more experience than "Mary 2 stars" and her PR pals combined.

I have been a marketing professional for over 20 years in all types of industries including internet marketing, consulting, and product marketing. I found Susan's book to be very helpful to me. It allowed me to update my thinking and in some cases validate it. Ms. Kohl certainly did her homework and brought to light only the most important points. I have read and re-read her book many times and have actually used many of her well thought out tips. My hat is off to this professional. Learning is a constant process and with books like this we can all keep up on current trends, traps to avoid, and new things to think about and try.

Wow, not only is this book on the mark, it provided me numerous tips of the trade so to speak. Smart marketing in a noisy market. I've wasted a good load of money on marketing books in the past. Not here! In fact, we're ordering it for our entire marketing department. And so is our PR agency. Unlike so many marketing and publicity like books, Kohl's is to the point. And didn't waste my precious time. It's slim and factual.

If you are like me, and always wondered how the professional marketing agencies manage to "get the word out", or how they manage to keep thier company in the media spotlight or are looking for suggestions on how to take advantage of new media marketing concepts... this is the book for you!

Make this the first step in developing your marketing campaign, covers all the right subjects in clear concise language.

I have been studying for a Webmaster's Certification for the past several months. I've learned HTML, Java Script, CSS and more. What I want to ultimately do is provide a service over the Internet. I have found all kinds of resources for learning how to code. But, knowing how to build a website doesn't ensure success. One of the other students in my online class told me about this book. I bought the book and am very pleased with the purchase. It gives a brief history of PR over the 20th Century, which helped me understand the evolution taking place. But, more importantly, it provided me with the information I need to take what I've learned about building websites and make it a successful business. I would recommend this book highly to anyone who has the desire to jump on the "information highway" in a profitable way.

What a practical guide full of real life case studies on how to get the positive attention of the media. In this age of information overload to have successful examples of how to rise above the noise is a breath of fresh air.

Light and enjoyable read. I highley recommend that every CEO pick this book up,drop a copy on the desk of his PR and Marketing Manager, then expect results!

I . . . Ordered the book last week and just received mycopy. Great creative examples and case studies for PR campaigns, aswell as tips on how to give the media what they need (story line hook)in order to get published in print or covered by the electronic media. In a world where everyone is about "Getting Attention" for our companies messages what a terrific guide this book has become for our Marketing department.

. . . I highly recommend this book not only to my peers in PR and Marketing but to anyone who wants to have their organization stand out and get noticed.

Getting @ttention is the talk of our office! Buying copies for all our associates.