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Getting Business To Come to You Paperback – July 6, 1998


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Product Details

  • Paperback: 704 pages
  • Publisher: Tarcher; 2 Sub edition (July 6, 1998)
  • Language: English
  • ISBN-10: 087477845X
  • ISBN-13: 978-0874778458
  • Product Dimensions: 6.2 x 2 x 9.3 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #542,587 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books. (Index and illustrations were not seen.) Fortune Book Club main selection; Rodale Book Club selection; Better Homes and Gardens Book Club selection.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Paul and Sarah Edwards are the bestselling coauthors of numerous books, including Finding Your Perfect Work, The Best Home Businesses for the 21st Century, and Making Money in Cyberspace. They provide millions of people with informative and inspirational advice on self-employment through their radio and television shows, their online venues, and their popular newspaper and magazine columns.

More About the Author

For over twenty years Paul and Sarah have been advocates for creating healthy, balanced and fulfilling lifestyles. Their book Working From Home was the first commercially published book about how to work from home. Together they've authored 17 books with over two million copies in print. Sarah is a Licensed Clinical Social Worker and PhD ecopsychologist. Paul's background is as an attorney, CEO of an environmental research foundation, and public affairs consultant. Their Elm Street Economy website provides information and links to their current projects which includes the Elm Street Library, their blogs, and Let's Live Local.

Only a portion of Paul and Sarah's print and eBooks are listed with this author profile. The rest of their books are with the other Paul and Sarah Edwards author profile.

Customer Reviews

Organized well and plenty of examples for all types of readers!
jmiller@leba.net
While reading Getting Business to Come to You I often found myself putting the book down to implement some of the things I had learned before moving on.
Cat Cromar
I highly recommend this book, especially for small business owners.
Veronica Robbins

Most Helpful Customer Reviews

60 of 61 people found the following review helpful By A Customer on June 12, 1999
Format: Paperback
I not only purchased this book for myself, but a copy for my business partner; mine was too furry with Post-Its, notes, and dog ears to let it out of my sight! I have lived with this book close at hand for the last month, and feel it has brought tremendous focus to my business development activity. It is very readable, well organized, and packed with specific tasks to speed you on your way to success. Unlike marketing and business books that are long on theory, but fall short of actions and tasks, I translated this book, chapter by chapter into a project plan to carry my company, Big Head Interactive, through the first year. A Must Have, with spare copies for gift giving!
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39 of 39 people found the following review helpful By Caroline Jordan on March 12, 2001
Format: Paperback
I read this book cover to cover in about three days. I have used the knowledge I've gained to grow my own business. I also share the information with my accounting and consulting clients to help them grow their businesses. The book is very readable and the methods are definitely "real world". One of the many useful topics is finding a marketing strategy that works for you. Many people find cold calling an excruciating way to get new business. This book provides a wide range of marketing activities that are much less painful and more effective. If you want to grow your business, this book is a great investment. For me, it more than paid for itself within a week.
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45 of 46 people found the following review helpful By Harinath Thummalapalli on October 6, 2003
Format: Paperback
For just a few dollars, you get hundreds of pages (almost 700) filled with valuable advice, tips, and information on how to do your own marketing. This is a comprehensive guide that is a must-have for small business owners. With minor exceptions, the material in this book isn't likely to change that much over time. I can't comment on the book's usefulness to big businesses.
The book is divided into 4 parts and 13 chapters - the first part deals with getting ready to be in demand and sought after, the second part is about creating a winning marketing message, the third part helps you choose tailor made marketing methods, and the last part is about growing big. My only wish is that there was a fifth part dedicated to using the web for marketing your business (this is addressed throughout the book but not in sufficient detail as this book was published in 1998).
The hundreds of tips and information are explained in a clear and a simple fashion that easily lead to actionable tasks. That's the best part about the book on top of the flow of topics. Considering how much material is packed into this book, it will take a long time to cover everything - probably a few months to a year. I have had this book for over a year and still not finished it. There are also lots of references to other helpful sources of related information.
If you own a small business, don't hesitate and just get this book. It will be one of the most valuable purchases, I am sure of it. Good luck with your endeavors!
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27 of 27 people found the following review helpful By A Customer on June 2, 1999
Format: Paperback
A HUGE book but promise me you will never get bored with it and I imagine this book will keep me going for years to come. Being a creative person (Fine Artist) & a Therapist I am not business oriented but I have to say that this book made me see the creative and fun possibilities to make a real difference. It was easy to read and FULL of fantastic advice and the authors have a great site where feedback is appreciated and personal responses given - Angels. Buy this or you are missing out Bigtime*****
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20 of 20 people found the following review helpful By A Customer on September 20, 1998
Format: Paperback
I originally bought the first edition of this book several months ago. I wasn't sure I wanted to replace it with this new edition, but am very glad I did. Paul, Sarah and Laura have helped me focus and pick one thing that my business will be known for. As a professional organizer, I was trying to be all things to too many people. Now, I have decided to focus on paper filing systems for entrepreneurs. Being a paper organizer is easier than being a closet, kitchen, basement and office organizer. Marketing becomes so much easier with a niche.
This book also explains that you don't have to use marketing techniques that are inconsistant with your personality. You don't have to make cold calls to get business, unless you like making cold calls.
There are several tips on doing a PR campaign, putting together brochures, selecting a logo. If you have a small business, you will love this book.
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25 of 26 people found the following review helpful By Bonnie Jo Davis VINE VOICE on June 17, 2001
Format: Paperback
This is a fabulous, information and action packed book with all the information you need to market and grow your business. You'll find the authors do not focus on theory but on action and give you a step-by-step marketing plan. Although this book was written a while ago it is still timely and relevant. Not to be missed!
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19 of 19 people found the following review helpful By Veronica Robbins on July 25, 2002
Format: Paperback Verified Purchase
If you own a business and you want ideas for marketing, this book is for you. There's something in it for the beginner and for the expert, and I don't think you could ever use all of the ideas it provides. I started putting some of the tips to use the day the book arrived (even before I had thoroughly read it--after just flipping through it a bit) and my business saw the results very quickly. I highly recommend this book, especially for small business owners.
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18 of 18 people found the following review helpful By S. Desmond on April 16, 2004
Format: Paperback
This is a most amazing resource for all self-employed people. The authors know their subject incredibly well. Their advice is clearly based on exhaustive research and the results of interviewing many, many business owners to see which methods of promotion work best for them.

The resources listings at the end of each listing are valuable in their own right.

The authors write in a clear style and explain not only what to do but how to do it. They also spell out clearly the pros and cons of each form of marketing and the importance of carrying out marketing that suits your personal style.

The value of this book far exceeds the price. Just look at the number of pages. Cut years off your learning curve and buy this book now.

[2011 revision to my earlier review - While due to its age it does not cover modern social media or current online advertising/search engine optimisation approaches; for every other form of marketing tactic, it is a comprehensive book with easy-to-apply principles and explanations.]
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