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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage [Hardcover]

Anil K. Gupta , Haiyan Wang
4.8 out of 5 stars  See all reviews (19 customer reviews)

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Book Description

February 17, 2009 0470284242 978-0470284247 1
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
  • Both provide mega-markets for almost every product and service
  • Both have platforms that will dramatically reduce the company's global cost structure
  • Both have platforms that will significantly boost the company's global technology and innovation base
  • Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.


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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage + Winning in Emerging Markets: A Road Map for Strategy and Execution
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Editorial Reviews

From the Inside Flap

Getting Chinaand India Right

Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of consumers there and to leveraging the complementary strengths of each country to achieve global dominance.

With their enormous populations and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:

  • Megamarkets for almost every productand service

  • Platforms to dramatically reduce a company's global cost structure

  • Potential hubs to transform a company's global technology and innovation base

  • Springboards for the emergence of new fearsome global competitors

Organizations that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today's markets and resources in China and India, this game-changing book lays out a strategic action plan for organizations that want to emerge as global leaders in tomorrow's marketplace.

From the Back Cover

"A blueprint on how to best approach the two economies for the long term."
Ratan N. Tata, chairman, Tata Group

"No global CEO can afford not to read this timely and insightful book."
Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management

"Incisive, well researched, and richly supported in-depth analysis."
Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies

"Solid research, compelling and provocative, required reading for any CEO."
Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society

"The best source of insight available for executives. A real tour de force."
Graham Mackay, CEO, SABMiller plc

"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies."
Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates

"Crisp. An insightful guide to survival and success in the new era."
Wim Elfrink, EVP and chief globalization officer, Cisco Systems

"Will inspire every global CEO to re-examine their China and India strategy."
William V. Hickey, CEO, Sealed Air Corporation

"Timely, comprehensive, insightful, richly documented, and a superb guide."
Edwin D. Fuller, president, Marriott Lodging-International

"Forceful. Practical advice, illuminating evidence—a compelling read."
Ravi Venkatesan, chairman, Microsoft India

"Very timely, extremely well researched, highly readable, and very practical."
Kyung H. Yoon, vice-chairman, Heidrick & Struggles


Product Details

  • Hardcover: 272 pages
  • Publisher: Jossey-Bass; 1 edition (February 17, 2009)
  • Language: English
  • ISBN-10: 0470284242
  • ISBN-13: 978-0470284247
  • Product Dimensions: 1.1 x 6.5 x 9.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #751,050 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Hardcover
In my review of Anil Gupta and Haiyan Wang's previous book, The Quest for Global Dominance, co-authored with Vijay Govindarajan, I explain that they focus on four tasks essential for any company to emerge and stay as the globally dominant player within its industry:

1. "One, people must ensure that their company leads the industry in identifying new marketing opportunities worldwide and in pursuing these opportunities by establishing the necessary presence in all key markets."

2. "Two, people must work relentlessly to convert global presence into global competitive advantage."

3. "Three, people must cultivate a global mindset."

4. "Four, in developing global strategies, people must take full account of the rapid growth of emerging markets, in particular the rise of China and India."

In their latest book, Gupta and Wang note that, "Starkly put, China and India are changing the rules of the game" and many of the changes that have occurred in recent years are especially significant. The tasks are still important. However, with reference to the title of this book, Gupta and Wang point out that "being present in China and India [completing various tasks, however worthy they may be] is not the same as getting China and India right." What to do must be determined by different perspectives and they are the focus of this book.

Hence the importance of fully understanding that only these two countries in the world "simultaneously constitute four stories rolled into one, each of them with the potential to be game changing in its own right." The authors' use of the word "game" in Chapter 1 is apt because it denotes players, opponents, and field(s) of competition, rules, officials, and scores.
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4 of 5 people found the following review helpful
Format:Hardcover
Getting China and India Right is an authoritative and research-driven book essential to executives in global corporations, business academics and economists. Dr. Gupta and Ms. Wang have integrated vast amounts of quantitative and qualitative research to provide a valuable (and unique) perspective to anyone currently doing business or aspiring to win on the global playing field -- which should be ANY company with global or multinational presence. I have already referred the book to several clients and CXOs wrestling with the complexity of leveraging the capabilities of these countries and tapping into the mega-markets represented by their populations. The response I have received has been only positive.

The book is organized in a logical manner which allows readers to take individual chapters of interest and dig right in or take a comprehensive perspective reading through front to back. Loaded with rich data, case studies and interview findings, Getting China and India Right shakes some myths many executives I have worked with have long held (e.g. its either China OR India, or its only about cost-saving). It compels executives to reexamine their current approaches and mental models about global competition much like Porter did with Competitive Strategy or Competitive Advantage of Nations. So, while it certainly shakes executives who are not "Getting it Right" but does not leave them paralyzed with just high level, inactionable concepts. It provides highly tangible strategic recommendations along with specific approaches to building the capabilities needed to win and detailed questions organizations need to answer.

Our firm has utilized many of Dr Gupta's recommendations and approaches in supporting clients wrestling with these difficult issues.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Pearls of Wisdom and Diamonds of Light February 16, 2009
By R. Kaul
Format:Hardcover
A good book has the potential to become a great book when the law of unintended consequences takes over. Getting China and India Right is one such example. The writers strong observational skill provides real nuggets such as Frugal Innnovation, Employee Retention Bonds and Deffered compensation and How to be successful by thinking micro such as insuring a cow. All of these strategies which are standard in China and India suddenly are now relevant to the US and Western economies as we search for ways to restart our economies.

The business case histories that have been presented are compelling and lay out a road map for other business executives to follow. While in the US companies are in retreat; witness the flight of capital out of India back to the US this is precisely the time that a book like this one should be a must read for Wall Street executives. The fundamental domestic drivers in India and China are strong and will be key in a global recovery. What is true for the global economy is equally true for individual companies.

One observation that would have helped the average reader. If one is convinced as the recommendations of the book there is always the practical challenge of how to start. Gupta and Wang should publish a paper on the how to. One good way is for US companies to bring in Indian and Chinese expatriates in the US on their Board of Directors. The other is to begin to backward integrate through their supplier relationships. There are other techniques.

Overall a very timely book and a worthy contribution to the subject. It is an easy read but it is not light fare by any means.

Rakesh Kaul
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Most Recent Customer Reviews
4.0 out of 5 stars Presents strategies and ideas for proper globalization
Globalization is occurring all over the world. There are many companies out there that could be looking at entry into new markets, specifically in China and India. Read more
Published on May 25, 2012 by C.N,
5.0 out of 5 stars A must read for leaders
This is the first book I have read on this topic, and I ordered a bunch more to collect more concrete data to use at my current work. Read more
Published on April 19, 2012 by Kiran S
5.0 out of 5 stars A Masterpiece
Many books have been published in recent times on China and India, especially from the view of these two giants having the potential of becoming huge emerging markets with a large... Read more
Published on February 21, 2010 by B.Sudhakar Shenoy
4.0 out of 5 stars Did Google.cn get China right?
Mega-markets, largest emerging middle class, fastest growing economy's, new rich; all buzz words that command attention from any executive or business owner looking for new... Read more
Published on January 13, 2010 by Caimeiju Staff
5.0 out of 5 stars Key Perspectives for Most American Businesses!
The authors begin by identifying what they believe are some of the most common mistakes of U.S. companies vs. Read more
Published on August 20, 2009 by Loyd E. Eskildson
4.0 out of 5 stars Recalibrating the Global Economy
Though I picked up this book a number of months ago it got lost in the stacks of things I had to read and sat on the sidelines as I jogged through life. Read more
Published on May 14, 2009 by P. Friedrich
5.0 out of 5 stars "Getting China and India Right": A Unique and Valuable Contribution
Anil Gupta and Haiyan Wang's "Getting China and India Right" is a unique contribution not only to literature on doing business in each of these two giants, but importantly and much... Read more
Published on April 30, 2009 by Mark R. Williams
5.0 out of 5 stars Anil and Haiyan get it right. This book makes all the right points.
Getting China and India Right is an amazing source of insights for executives setting the global strategy. Read more
Published on March 2, 2009 by Eric Morfin
5.0 out of 5 stars Winning on a global playing field
Gupta and Wang have written a book that every manager in a large corporation must take to heart. The current downturn has confirmed that our lot on this planet is closely linked... Read more
Published on February 12, 2009 by Yuvi Kochar
5.0 out of 5 stars China and India not China or India
By now there are many books and articles that seek to explain the economic boom in China or India. Many of these books extrapolate from one or few incidents/cases to paint with a... Read more
Published on February 12, 2009 by A. Nair
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