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Getting Chinaand India Right
Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of consumers there and to leveraging the complementary strengths of each country to achieve global dominance.
With their enormous populations and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:
Megamarkets for almost every productand service
Platforms to dramatically reduce a company's global cost structure
Potential hubs to transform a company's global technology and innovation base
Springboards for the emergence of new fearsome global competitors
Organizations that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today's markets and resources in China and India, this game-changing book lays out a strategic action plan for organizations that want to emerge as global leaders in tomorrow's marketplace.
"A blueprint on how to best approach the two economies for the long term."
—Ratan N. Tata, chairman, Tata Group
"No global CEO can afford not to read this timely and insightful book."
—Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management
"Incisive, well researched, and richly supported in-depth analysis."
—Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies
"Solid research, compelling and provocative, required reading for any CEO."
—Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society
"The best source of insight available for executives. A real tour de force."
—Graham Mackay, CEO, SABMiller plc
"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies."
—Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates
"Crisp. An insightful guide to survival and success in the new era."
—Wim Elfrink, EVP and chief globalization officer, Cisco Systems
"Will inspire every global CEO to re-examine their China and India strategy."
—William V. Hickey, CEO, Sealed Air Corporation
"Timely, comprehensive, insightful, richly documented, and a superb guide."
—Edwin D. Fuller, president, Marriott Lodging-International
"Forceful. Practical advice, illuminating evidence—a compelling read."
—Ravi Venkatesan, chairman, Microsoft India
"Very timely, extremely well researched, highly readable, and very practical."
—Kyung H. Yoon, vice-chairman, Heidrick & Struggles
Very practical and informative instructions to businesses how how to best leverage China and India or cease to exist! Read morePublished 8 months ago by Christine
Globalization is occurring all over the world. There are many companies out there that could be looking at entry into new markets, specifically in China and India. Read morePublished on May 25, 2012 by C.N,
This is the first book I have read on this topic, and I ordered a bunch more to collect more concrete data to use at my current work. Read morePublished on April 19, 2012 by Kiran S
Many books have been published in recent times on China and India, especially from the view of these two giants having the potential of becoming huge emerging markets with a large... Read morePublished on February 21, 2010 by B.Sudhakar Shenoy
Mega-markets, largest emerging middle class, fastest growing economy's, new rich; all buzz words that command attention from any executive or business owner looking for new... Read morePublished on January 13, 2010 by Caimeiju Staff
The authors begin by identifying what they believe are some of the most common mistakes of U.S. companies vs. Read morePublished on August 20, 2009 by George Bush
Though I picked up this book a number of months ago it got lost in the stacks of things I had to read and sat on the sidelines as I jogged through life. Read morePublished on May 14, 2009 by P. Friedrich