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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
 
 
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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage [Hardcover]

Anil K. Gupta (Author), Haiyan Wang (Author)
4.9 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

0470284242 978-0470284247 February 17, 2009 1
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company's global cost structure
* Both have platforms that will significantly boost the company's global technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

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Editorial Reviews

From the Inside Flap

Getting Chinaand India Right

Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of consumers there and to leveraging the complementary strengths of each country to achieve global dominance.

With their enormous populations and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:

  • Megamarkets for almost every productand service

  • Platforms to dramatically reduce a company's global cost structure

  • Potential hubs to transform a company's global technology and innovation base

  • Springboards for the emergence of new fearsome global competitors

Organizations that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today's markets and resources in China and India, this game-changing book lays out a strategic action plan for organizations that want to emerge as global leaders in tomorrow's marketplace.

From the Back Cover

"A blueprint on how to best approach the two economies for the long term."
—Ratan N. Tata, chairman, Tata Group

"No global CEO can afford not to read this timely and insightful book."
—Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management

"Incisive, well researched, and richly supported in-depth analysis."
—Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies

"Solid research, compelling and provocative, required reading for any CEO."

- Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society

"The best source of insight available for executives. A real tour de force."
—Graham Mackay, CEO, SABMiller plc

"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies."
—Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates

"Crisp. An insightful guide to survival and success in the new era."

- Wim Elfrink, EVP and chief globalization officer, Cisco Systems

"Will inspire every global CEO to re-examine their China and India strategy."
—William V. Hickey, CEO, Sealed Air Corporation

"Timely, comprehensive, insightful, richly documented, and a superb guide."

- Edwin D. Fuller, president, Marriott Lodging-International

"Forceful. Practical advice, illuminating evidence—a compelling read."
—Ravi Venkatesan, chairman, Microsoft India

"Very timely, extremely well researched, highly readable, and very practical."
—Kyung H. Yoon, vice-chairman, Heidrick & Struggles


Product Details

  • Hardcover: 272 pages
  • Publisher: Jossey-Bass; 1 edition (February 17, 2009)
  • Language: English
  • ISBN-10: 0470284242
  • ISBN-13: 978-0470284247
  • Product Dimensions: 9.1 x 6.4 x 1.1 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #184,211 in Books (See Top 100 in Books)

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Customer Reviews

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Finally a book that is thorough and equips executives to change the game, March 9, 2009
This review is from: Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage (Hardcover)
Getting China and India Right is an authoritative and research-driven book essential to executives in global corporations, business academics and economists. Dr. Gupta and Ms. Wang have integrated vast amounts of quantitative and qualitative research to provide a valuable (and unique) perspective to anyone currently doing business or aspiring to win on the global playing field -- which should be ANY company with global or multinational presence. I have already referred the book to several clients and CXOs wrestling with the complexity of leveraging the capabilities of these countries and tapping into the mega-markets represented by their populations. The response I have received has been only positive.

The book is organized in a logical manner which allows readers to take individual chapters of interest and dig right in or take a comprehensive perspective reading through front to back. Loaded with rich data, case studies and interview findings, Getting China and India Right shakes some myths many executives I have worked with have long held (e.g. its either China OR India, or its only about cost-saving). It compels executives to reexamine their current approaches and mental models about global competition much like Porter did with Competitive Strategy or Competitive Advantage of Nations. So, while it certainly shakes executives who are not "Getting it Right" but does not leave them paralyzed with just high level, inactionable concepts. It provides highly tangible strategic recommendations along with specific approaches to building the capabilities needed to win and detailed questions organizations need to answer.

Our firm has utilized many of Dr Gupta's recommendations and approaches in supporting clients wrestling with these difficult issues. Many other books on China or India gloss over the complexity of each country or inherent strategic challenges, leaving readers with no clear perspectives on what they can specifically do to realign strategies. Other books also tackle each country as an individual case when in fact, as Gupta and Wang clearly demonstrate, one must look at BOTH countries on an integrated basis as part of a global network of strategic capabilities. This insight in and of itself makes this a MUST READ as it changes everything in how companies view the competitive opportunity/threat. Other insights on how to sell into these mega markets, win talent wars, or compete against domestic companies further arm companies to win.

The book was an easy read, written in a direct, authoritative and user-friendly manner. This likely stems from both Dr Gupta and Ms Wang's style (I have seen them speak to large organizations) and they are excellent speakers, approachable, confident and engaging. High marks to Getting China and India Right as these countries are the critical battlegrounds for the next 20 years and Gupta/Wang provide executives essential firepower to win.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars How to leverage the world's fastest-growing economies for global advantage, March 25, 2009
This review is from: Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage (Hardcover)

In my review of Anil Gupta and Haiyan Wang's previous book, The Quest for Global Dominance, co-authored with Vijay Govindarajan, I explain that they focus on four tasks essential for any company to emerge and stay as the globally dominant player within its industry:

1. "One, people must ensure that their company leads the industry in identifying new marketing opportunities worldwide and in pursuing these opportunities by establishing the necessary presence in all key markets."

2. "Two, people must work relentlessly to convert global presence into global competitive advantage."

3. "Three, people must cultivate a global mindset."

4. "Four, in developing global strategies, people must take full account of the rapid growth of emerging markets, in particular the rise of China and India."

In their latest book, Gupta and Wang note that, "Starkly put, China and India are changing the rules of the game" and many of the changes that have occurred in recent years are especially significant. The tasks are still important. However, with reference to the title of this book, Gupta and Wang point out that "being present in China and India [completing various tasks, however worthy they may be] is not the same as getting China and India right." What to do must be determined by different perspectives and they are the focus of this book.

Hence the importance of fully understanding that only these two countries in the world "simultaneously constitute four stories rolled into one, each of them with the potential to be game changing in its own right." The authors' use of the word "game" in Chapter 1 is apt because it denotes players, opponents, and field(s) of competition, rules, officials, and scores. The word also connotes relevant mental and physical skills, practice, preparation, and engagement with opponents. Given these meanings and implications of "game," now consider the stories "rolled into one," any one of which could be a game changer, if viewed from these perspectives: "(1) China and India as megamarkets for almost every product and service, (2)...as platforms to dramatic reduce a company's global cost structure, (3)...as platforms to significantly boost a company's global technology and innovation base, and (4)...as the springboards for the emergence of a new breed of fearsome global competitors." Gupta and Haiyan Wang explain why building robust strategies for both countries requires that the company doing so address each of the four "stories" head-on."

Then in the next four chapters, Gupta and Wang explain the mindset needed to think of both China and India (not of one or the other) as "cousins," not "twins" ("Chindia"); to think in terms of megamarkets and microcustomers to dominate the competition; to think of leveraging both China and India for global advantage; and think of what competition with "dragons" and "tigers" requires on the global stage. When examining each mindset, the authors cite real-world examples of companies that have developed and then been guided and informed by it. For example, Haier (home appliances), Huawei (telecommunications equipment), and Lenovo (PCs) have a significant presence in India; Bharat Forge (auto components), Suzlon (wind tunnels), and Tata Consulting and Infosys (IT services) have a significant presence in China.

Readers will also appreciate how carefully Gupta and Wang organize and then present their material, especially their core concepts and key insights. In Chapter 4, f or example, when explaining how to leverage both China and India for global advantage, they suggest that there are "three primary dimensions along which China and India are becoming central to global competitive advantage for a rapidly growing number of companies across a wide range of industries: cost arbitrage, talent arbitrage, and innovation. Each of the three sources of competitive advantage can be hugely important on its own. [That is also true of China and India.] However, if they can be leveraged in tandem, the impact can be especially powerful." They then create a statistical context, a frame-of-reference, for seven specific recommendations for making decisions and taking actions along several fronts (on Pages 107-108) when leveraging China and India as hubs for global advantage. They cite Eli Lilly & Co. and Portal Player as exemplary U.S. companies and explain why. Later in the chapter, they pose a critically important question: What is the optimal mix of global and local for a particular global hub? They then provide a set of five universal guidelines (on Pages 120-121) "that can be used to frame the analysis and discussions that lead to deriving the appropriate answer." Once again, Gupta and Wang include another real-world example: specifically, a mini-case study of Accenture's development of global delivery capabilities in India, led by Keith Haviland (a British citizen) under the supervision of Karl Heinz Floether (a German executive). Haviland and his associates succeeded. How? There were many key decisions and actions that helped ensure a successful ramp-up. Seven are briefly discussed on Pages 122-123. Once again, Gupta and Wang not only identify "what," they also explain "how" and "why."

In the final chapter, they note that the term "mindset" refers to cognitive lenses through which people make sense of the world around them. They cite four examples of "looking at the future from the lens of the past" such as Thomas Watson, Sr.'s speculation in 1943, "I think there is a world market for maybe five computers." Why do most companies (in 2009) lack global mindsets? Gupta and Wang suggest that their leaders "with the power to shape the company's future direction are far removed psychologically, cognitively, and physically from the new epicenters of global change." Reading (and preferably re-reading) this book as well as others and also consulting several sources (such as the China India Institute) will help them to develop a global mindset but only if their cognitive lenses are focused on the future, not on the past. There are also several steps that a company's decision-makers must take. Anil Gupta and Haiyan Wang suggest four near the conclusion of the final chapter, then share these observations about the successful global corporation of tomorrow: "Organizationally, it will be managed as a globally integrated enterprise rather than as a federation of regional or national fiefdoms. And it will be led by business leaders who have global mindsets and are masters at building bridges rather than moats."

I highly recommend this book to senior-level executives in companies that are already competing in the global marketplace or are now planning to do so. I also recommend it to senior-level executives in other companies that are within the supply chains of current and imminent global players.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Pearls of Wisdom and Diamonds of Light, February 16, 2009
This review is from: Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage (Hardcover)
A good book has the potential to become a great book when the law of unintended consequences takes over. Getting China and India Right is one such example. The writers strong observational skill provides real nuggets such as Frugal Innnovation, Employee Retention Bonds and Deffered compensation and How to be successful by thinking micro such as insuring a cow. All of these strategies which are standard in China and India suddenly are now relevant to the US and Western economies as we search for ways to restart our economies.

The business case histories that have been presented are compelling and lay out a road map for other business executives to follow. While in the US companies are in retreat; witness the flight of capital out of India back to the US this is precisely the time that a book like this one should be a must read for Wall Street executives. The fundamental domestic drivers in India and China are strong and will be key in a global recovery. What is true for the global economy is equally true for individual companies.

One observation that would have helped the average reader. If one is convinced as the recommendations of the book there is always the practical challenge of how to start. Gupta and Wang should publish a paper on the how to. One good way is for US companies to bring in Indian and Chinese expatriates in the US on their Board of Directors. The other is to begin to backward integrate through their supplier relationships. There are other techniques.

Overall a very timely book and a worthy contribution to the subject. It is an easy read but it is not light fare by any means.

Rakesh Kaul

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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
emerging global champions, stories rolled into one, cognitive insularity, multisegment strategy, global advantage, global hub, dual presence
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Bharti Airtel, Tata Motors, Welch Technology Centre, Global Institute, Bharat Forge, United Kingdom, Financial Services, World Bank, Portal Player, Cisco Systems, Goldman Sachs, Tata Steel, East Dawning, Silicon Valley, China Done, Microsoft China, Accenture India, Pizza Hut, Bird of Gold, North America, Strategic Implication, New York, The Rise of India's Consumer Market, Carlos Ghosn
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