Getting Down To Business: Marketing and Women Lawyers [Hardcover]

Deborah Graham (Author)

Book Description

Publication Date: 1996

A Success-Enhancing New Book for Women Lawyers and The Men Who Work With Them

Why are many women lawyers less successful business developers than men? Why are many women lawyers less involved in marketing than their male counterparts? What can law firms do to enhance the marketing success of their women lawyers? What can women lawyers do to become more productive and effective at marketing?

Here, at last, is a book that takes a serious look at these questions and provides meaningful answers to assist both women lawyers and their law firms in the serious business of marketing.

Editorial Reviews

About the Author

Deborah Graham brings a unique blend of experience and skills to the subject of marketing and women lawyers. A long-time legal journalist, Ms. Graham has written about the legal profession for publications including the ABA Journal, Legal Times, Of Counsel, The American Lawyer, and Chicago Lawyer. She now serves as editor of Perspectives, a national newsletter for and about women lawyers published by the American Bar Association Commission on Women in the Profession. Ms. Graham also has first-hand knowledge of law firm marketing, having served for more than four years as the first Director of Communications and Marketing at the national law firm of Sonnenschein Nath & Rosenthal. In 1983, Ms. Graham became the first Legal Studies Fellow at Northwestern University School of Law. She is a 1978 graduate of Harvard University.

Product Details

• Hardcover: 726 pages
• Publisher: Glass LegalWorks (1996)
• Language: English
• ISBN-10: 1888075546
• ISBN-13: 978-1888075540
• Product Dimensions: 9.5 x 6.9 x 1.7 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,473,614 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Women in all professions need a "personal publicity plan", June 13, 2000

By A Customer

This review is from: Getting Down To Business: Marketing and Women Lawyers (Hardcover)

This is a very good introduction to the need for women in law to market themselves. If you're waiting for a boss, business colleague, client or friend to spread the word about your talent and expertise, or the terrific pro bono work you do-you might as well put your head in the sand for all the visibility you will get! DONE RIGHT, personal publicity is good for you, good for your law firm, and good for the people to whom you reach out and give the best you have to offer in information about the law, your services, and your experiences. Marketing for women in law is not a luxury. It is a MUST! Three cheers for Deborah Graham for bringing this problem to light.

4.0 out of 5 stars Women in all professions need a "personal publicity plan", June 13, 2000

By A Customer

This review is from: Getting Down To Business: Marketing and Women Lawyers (Hardcover)

This is a very good introduction to the need for women in law to market themselves. If you're waiting for a boss, business colleague, client or friend to spread the word about your talent and expertise, or the terrific pro bono work you do-you might as well put your head in the sand for all the visibility you will get! DONE RIGHT, personal publicity is good for you, good for your law firm, and good for the people to whom you reach out and give the best you have to offer in information about the law, your services, and your experiences. Marketing for women in law is not a luxury. It is a MUST! Three cheers for Deborah Graham for bringing this problem to light.