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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition Kindle Edition

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Length: 384 pages

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Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring

Review

"Jay Abraham is a master at growing businesses. This book is a mother lode of techniques to make a competetitve advantage and to turn your customers into your best sales force."--Stephen Covey, author of Seven Habits of Highly Successful People

"Jay Abraham's new book is a practical, no-nonsense collection of ideas that are certain to give you the edge you need during these times of great opportunity."--Ken Blanchard, co-author of The One Minute Manager

"Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mind-set is his true gift of wealth."--Mike Basch, an original founder of Federal Express

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74 of 74 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on November 16, 2000
Format: Hardcover
Actually, this is a two-books-in-one volume: an insightful explanation of how to increase personal as well as professional development, and, an uncommonly useful book on marketing. Rating either, I would give it Four Stars. Ranking the combination, I rate it higher. Abraham promises to provide "21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." He delivers on that promise. If fully understood and properly applied, the 21 "ways" (actually strategies) will help almost everyone to become a better person as well as to increase the value of what they produce; perhaps indirectly but significantly, their business associates as well as family members can also be among the beneficiaries.
Abraham organizes his material within 21 chapters. Correctly, he first addresses the need for a plan ("Where You're Headed -- an Overview of Your Journey") and then the need for the proper attitude to ensure the success of that plan ("You Can Become Unbeatable"). By the final chapter, he has prepared his reader to understand what he calls a "unique definition of success." Specifically, "something I call optimum personal, business, and career strategy. What's this mean? It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give. It means that you don't do things just to be doing them. That you insist on playing life to the fullest. But playing it based on your sense of value."...You [first] have to figure out who you are and what it is you want."
Obviously, Abraham cannot figure out who you are but the 21 "ways" he shares can help you to make that determination.
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88 of 93 people found the following review helpful By Midwest Book Review on April 4, 2000
Format: Hardcover
Don't let Jay Abraham's title fool you. It may sound like just another "me generation" appeal to greed, but a careful reading will reverse that impression. What Abraham stresses throughout this helpful marketing book is that you must earn your rewards through serving others. What you have to sell (whether a product, an idea, or a service) must fill a genuine human need. You will earn the loyalty of clients only if you sincerely care about satisfying their needs. From the numerous success stories in this book, we can believe that Abraham has helped more than 10,000 businesses, large and small, to recognize overlooked opportunities and capitalize on them. His preference for the term "client" rather than "customer" sets the tone. Customers are people who buy from you. But clients are those for whom you provide some guidance or who are under your protection. Think of yourself as serving your clients, he says, helping them make the decision that will be most satisfactory to them, so that they will come back again. Much of Jay Abraham's advice has the ring of the tried-and-true, those fundamentals of marketing that have applied to human transactions from the beginnings of barter and trade. As always, you must offer quality and value, deal honestly, and back up the claims you make for your product. In today's world, you must also function efficiently, find your market niche, and test your advertising concepts (he tells you exactly how). You must maintain a reliable database of clients and contact them periodically to discover their changing needs. Abraham offers sound strategies for obtaining referrals, maximizing your advertising dollars, and writing appealing advertising copy.Read more ›
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34 of 34 people found the following review helpful By Wayne Schulz on September 4, 2001
Format: Hardcover Verified Purchase
This has got to be one of the best books on marketing that I've read in a long while. You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base.
I easily came up with three full pages of new services to offer my existing clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in my head as soon as I read about his. Putting these ideas into action can be done by anyone.
These services were just sitting here waiting to be discovered -- and I never would have found them without Jay's book. No matter what your business, you will be able to use the ideas in Jay's book. They are broad enough that you can capture the concept and mold it to the way that you do business.
Jay also has a set of tapes on this concept which I strongly recommend. His web site (abraham) has a good preview of his methodology and concepts as well.
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36 of 38 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 1000 REVIEWERVINE VOICE on August 25, 2000
Format: Hardcover
This is a practioner's book. Jay Abraham is a hands-on consultant and this is the kind of advice you would get if he were consulting for you.
Let me briefly summarize. Your success relates to putting your client's interests ahead of your own. He uses the word client rather than customer to reflect that you should be looking out for the client's best interests, not just trying to make the sale.
His fundamental thinking builds around the formula that your annual revenues are a function of how many clients you have times the average sale you make to a client times the number of times clients buy from you in a year. The book goes on to look at ways to build each of those three elements, pointing out that increasing each of them creates geometrically higher growth rates than the increase in any one of them individually.
Here are the key elements:
(1) Spend your time working on breakthroughs (44 of 60 major ones studied came from ordinary people, not big companies)
(2) Build from your strengths (50 questions will help you identify them)
(3) Continuously convey your desire to put client's interests first compassionately, respectfully and loyally.
(4) Make it less risky and easier to buy from you (more than a money-back guarantee is suggested, if that is affordable) In fact, the book comes with a money-back guarantee from Martin Edelston.
(5) Develop and improve your Unique Selling Proposition (what can you uniquely deliver that people want and need?
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