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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
 
 
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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition [Paperback]

Jay Abraham (Author)
4.6 out of 5 stars  See all reviews (151 customer reviews)

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Book Description

October 12, 2001
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?

This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition + The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times + The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
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Editorial Reviews

Amazon.com Review

Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to the Hardcover edition.

Review

"... possibly the greatest marketing expert alive today." -- Success

Product Details

  • Paperback: 384 pages
  • Publisher: St. Martin's Griffin; 1st edition (October 12, 2001)
  • Language: English
  • ISBN-10: 0312284543
  • ISBN-13: 978-0312284541
  • Product Dimensions: 9.2 x 6.1 x 1.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (151 customer reviews)
  • Amazon Best Sellers Rank: #80,358 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
65 of 65 people found the following review helpful
Format:Hardcover
Actually, this is a two-books-in-one volume: an insightful explanation of how to increase personal as well as professional development, and, an uncommonly useful book on marketing. Rating either, I would give it Four Stars. Ranking the combination, I rate it higher. Abraham promises to provide "21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." He delivers on that promise. If fully understood and properly applied, the 21 "ways" (actually strategies) will help almost everyone to become a better person as well as to increase the value of what they produce; perhaps indirectly but significantly, their business associates as well as family members can also be among the beneficiaries.

Abraham organizes his material within 21 chapters. Correctly, he first addresses the need for a plan ("Where You're Headed -- an Overview of Your Journey") and then the need for the proper attitude to ensure the success of that plan ("You Can Become Unbeatable"). By the final chapter, he has prepared his reader to understand what he calls a "unique definition of success." Specifically, "something I call optimum personal, business, and career strategy. What's this mean? It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give. It means that you don't do things just to be doing them. That you insist on playing life to the fullest. But playing it based on your sense of value."...You [first] have to figure out who you are and what it is you want."

Obviously, Abraham cannot figure out who you are but the 21 "ways" he shares can help you to make that determination. He cannot tell you what it is you want but the same 21 "ways" can help you to make that determination, also. Who will derive the greatest benefit from this book? One candidate would be the recent graduate for whom this would be an especially valuable holiday gift. Also, your less-experienced business associates who seem to lack a sense of purpose and/or direction in their lives, jobs, and careers. Finally, just about anyone else for whom most of what Abraham suggests seems "obvious" but would benefit from the human equivalent of a vehicle's 60,000-mile check-up. Abraham knows a lot. He has street smarts. Also passion, conviction, and a remarkable amount of empathy.

Years ago, Woody Allen once suggested that 80% of success is "showing up." For many people, Abraham suggests the other 20%: Knowing who you are and then being that person...knowing what you want and then pursuing it with energy and integrity. His use of the "journey" metaphor is apt. All successful journeys begin with the right "map" and resources, applied with precision and determination. If you are both willing and eager to begin your own "journey", I highly recommend Abraham as a companion.

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85 of 90 people found the following review helpful
Format:Hardcover
Don't let Jay Abraham's title fool you. It may sound like just another "me generation" appeal to greed, but a careful reading will reverse that impression. What Abraham stresses throughout this helpful marketing book is that you must earn your rewards through serving others. What you have to sell (whether a product, an idea, or a service) must fill a genuine human need. You will earn the loyalty of clients only if you sincerely care about satisfying their needs. From the numerous success stories in this book, we can believe that Abraham has helped more than 10,000 businesses, large and small, to recognize overlooked opportunities and capitalize on them. His preference for the term "client" rather than "customer" sets the tone. Customers are people who buy from you. But clients are those for whom you provide some guidance or who are under your protection. Think of yourself as serving your clients, he says, helping them make the decision that will be most satisfactory to them, so that they will come back again. Much of Jay Abraham's advice has the ring of the tried-and-true, those fundamentals of marketing that have applied to human transactions from the beginnings of barter and trade. As always, you must offer quality and value, deal honestly, and back up the claims you make for your product. In today's world, you must also function efficiently, find your market niche, and test your advertising concepts (he tells you exactly how). You must maintain a reliable database of clients and contact them periodically to discover their changing needs. Abraham offers sound strategies for obtaining referrals, maximizing your advertising dollars, and writing appealing advertising copy. But many of Abraham's ideas are imaginative, and he encourages imagination in promoting your company and its products. He cautions against departing too radically from the promotional strategies that have worked well, yet there is also a need for original and fresh approaches. E-commerce, says Abraham, follows basic marketing principles within a new medium. He discusses the unique advantages of Internet marketing, showing respect and familiarity with the milieu of Cyberspace, while suggesting sensible precautions to avoid wasting your time and money. This section alone is worth the price of the book.

Helen Heightsman Gordon, Reviewer

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33 of 33 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
This has got to be one of the best books on marketing that I've read in a long while. You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base.

I easily came up with three full pages of new services to offer my existing clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in my head as soon as I read about his. Putting these ideas into action can be done by anyone.

These services were just sitting here waiting to be discovered -- and I never would have found them without Jay's book. No matter what your business, you will be able to use the ideas in Jay's book. They are broad enough that you can capture the concept and mold it to the way that you do business.

Jay also has a set of tapes on this concept which I strongly recommend. His web site (abraham) has a good preview of his methodology and concepts as well.

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Most Recent Customer Reviews
A True Goldmine of Information
I bought this book a while back and let it sit on my bookshelf for a few months before I pick it up and started to read it and was amazed at the amount of solid information in this... Read more
Published 25 days ago by Avid Reader
from job owner to successful business owner
Jay Abraham is truly a guru in the field of marketing. When I bought this book I did not even own my own business, and now I not only own two businesses but they are holding their... Read more
Published 4 months ago by Arlene Rose
Great Book
This book would have to be one of the best that I have ever read.
It opens your eyes up to opportunities in the market place that will lead to increased results in your... Read more
Published 7 months ago by Tim Phillipson
Tricks for Hustlers: a victim speaks
Can anyone show me if there's such a thing as an honest salesman or business person? I've never met or experienced a single honest person anywhere, online or offline! Read more
Published 18 months ago by Sexy Bachelor
Everything the title says
Jay Abraham gives a lot of nuts-and-bolts, practical, and ethical information in this book for marketing and business. It's a great educational read. Read more
Published 22 months ago by movingwordsandimages
A must-read book for any would be business people
Consider this book an investment. By spending less than $12, you can learn how to multiply your business many times over. Read more
Published 22 months ago by Jeff
Nothing new for experienced readers
I was drawn in by some very positive comments about the book which is an interesting one but you will find nothing new or special if you have read Anthony Robbins or Chet Holmes... Read more
Published 24 months ago by Soussokho
book review
Good book on different ways to increase your business revenue. Many of the ideas can be used now!
Published on December 19, 2009 by Albert
awesome
This was exactly what it claims to be. Very easy reading and interesting. Recommend it to anyone in sales and with a drive to accomplish what they want and need a little... Read more
Published on July 13, 2009 by dawn
Great Ideas, Somewhat Outdated
Jay Abraham is the master of marketing. That being said, this book is a little outdated. Since it was published pre Web 2.0 many of the techniques revolve around phone selling. Read more
Published on May 8, 2009 by John Richardson
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Inside This Book (learn more)
First Sentence:
AN AMAZING THING, THE HUMAN BRAIN. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marginal net worth, inactive clients, risk reversal, beneficiary company, restaurant credits, sales letters, unique selling proposition
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Strategy of Preeminence, Palm Springs, Sharper Image, New York, American Express, United States, Yellow Pages, Bill Gates, Federal Express, Wall Street, San Francisco
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