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Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to the Hardcover edition.
Jay Abraham is the undisputed leader in teaching quality marketig techniques. If you get just one thing from this book it would be to improve your USP. Read morePublished 26 days ago by Great To Be Rich
You really can't lose with Jay Abraham, this is a must have book and you must read it over and over again like a bible to keep the ideas in your head fresh. Read morePublished 1 month ago by Alicia Thibadeau
Jay is a genius. This book will give you dozens of ideas to improve as a business owner.Published 1 month ago by Susan
A good collection of ideas. Ideas are not revolutionary nor the book doesn't go into a much detail to any of the strategies. Read morePublished 5 months ago by Antti Päällysaho
I have read the reviews that this is basic. Well, if you are so advanced, you have no need to read books. I read them because I am new to ownership. Read morePublished 5 months ago by jason
It's amazing book and i would recommend everyone to read this book. Thank youPublished 6 months ago by Hayelom