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Getting in the Game: Guiding Your Startup Through the World of Venture Capital and Angel Investors Paperback – March 14, 2012


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Product Details

  • Paperback: 190 pages
  • Publisher: Venture Capital Press (March 14, 2012)
  • Language: English
  • ISBN-10: 0615570518
  • ISBN-13: 978-0615570518
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #866,411 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Matt Crowley is a venture lawyer, with a practice focused on assisting Los Angeles entrepreneurs in creating new businesses and achieving their goals for growth. Mr. Crowley began his career practicing law for eight years with the corporate finance groups of Pillsbury Madison & Sutro (now Pillsbury Winthrop) and Morrison & Foerster in San Francisco at the height of the dot.com boom. While at these international firms, Mr. Crowley participated in over $6 billion in deal flow. After eight years of private practice, Mr. Crowley moved into senior management with one of his clients, Evoke Software. At Evoke, Mr. Crowley served as vice president and general counsel, just as the dot.com bust hit in 2001, creating the opportunity to learn about emergency financing, cram-down venture rounds and layoffs. In 2004, Mr. Crowley joined the management team at Technicolor Home Entertainment Services in Camarillo, California, a division with revenues of $2 billion annually. In 2006, Mr. Crowley established Crowley Corporate Legal Strategy to offer corporate legal services to entrepreneurs looking to start or grow their businesses. He also serves as the general counsel of Total HR Solutions. Mr. Crowley is President of the LA Venture Association (LAVA). He frequently lectures on topics related to startups, venture capital and mergers & acquisitions. He is an adjunct professor at Loyola Law School, teaching business planning related to venture law. Mr. Crowley has also invested in two early stage technology businesses.

Customer Reviews

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Entertaining, insightful, and easy to read.
ajb
I highly recommend reading this book if you're contemplating starting a new business.
Mike Fedrick
It is just the kind of help a small business owner needs!
Lambkin Walters Lavender

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Abto on May 31, 2012
Format: Paperback Verified Purchase
Because launching a start-up may appear "daunting", this book was written by a seasoned practitioner for early entrepreneurs. However, it should prove popular with experienced innovators and their advisors because of the clarity and originality of Matt Crowley's advice and insights.

Written in plain English, this book is brainy and streetwise. The significant personal aspects of bringing a solution to market are pin point accurate and, without question, provide a good foundation for the entrepreneur to successfully navigate the opening, middle and end "game" on the way to eventual profit.

By way of an objective view of the skills, attitude and strategy required to build a business, with both good moves and mistakes noted, the entrepreneur will learn what is to be expected, when it has to be done, and how to do it.

This book is highly recommended because it does help the entrepreneur to plan and build a creditable business venture.
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2 of 2 people found the following review helpful By JGS on April 2, 2012
Format: Paperback
I just got this book and can't put it down! Matt puts everything in simple enough terms to understand but delves deep enough to make this a worth while read!

All around, a great book.
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1 of 1 people found the following review helpful By tanigonz on May 17, 2012
Format: Paperback
This is the perfect book for any entrepreneur. It guides you through the basics, while also giving you the skills and knowledge you need to be successful. It is written in very simple language, which makes the subject of venture capital and angel investors easy to understand. Every chapter is outlined and includes an introduction titled "What We Will Learn" and a conclusion which states "what you should have learned". This organization makes it easy for any reader to navigate through the book for quick reference in the future. I would highly recommend this book to anyone interested in a start-up business.
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1 of 1 people found the following review helpful By ppblogs on April 9, 2012
Format: Paperback
The book is brilliantly written with examples that grasp concepts to help better understand the startup world. I constantly think about new business ideas and wanted to learn more about creating a startup. This book from A-Z guides me from the notion of is it an idea or a business. Then it clearly helps me understand how the Venture Capital/Angel world of investors work. I couldn't put the book down and walked away with many valuable tools that will make me make better decision.
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Format: Paperback
Getting in the game in this case is a reference to developing a startup company and guiding it through the complicated world of venture capital and angel investors. It is a complex universe and it all begins with having that great idea for a product or service that can be leveraged into a successful business.
In some ways, getting the idea can be the easiest part, for if the product or service requires significant initial capital expenditure, moving forward almost always will require that money be acquired from others. Those investors must be encountered, their attention attracted long enough for you to make your sales pitch and then their money pried from their largely unwilling hands. Finally, once they are convinced, you as the business owner must be careful that your eagerness and confidence does not overrun the lengths of reason. It is easy for the person that is confident in their future to want to promise nearly anything in order to take advantage of what may be their only opportunity to get the necessary funding.
Given this extensive set of potential pitfalls, only a fool would set out on the journey from idea to successful business without aid. This book contains advice regarding how to make contact with potential investors, the set of questions to ask and answer, strategies to undertake, some tactics to be used in preparing for the next step and how to negotiate with potential investors. It is a hard process, for in many cases those with the skills to think of and develop a new product or service lack the skills and background to successfully navigate around the many difficulties. This book is an excellent guide through this process.
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Format: Paperback
If you've got an idea, that business that will change your life and ours, insert this book between your ears. The pace and the capital demands of starting (then growing) a business today have raised the funding requirement bar for dream seekers. Whether you're bootstrapping Friends and Family dough and hope to convince your banker to provide that line of credit, or you need that $5million pronto, you need to understand how to create a credible value proposition. Failing that, you will not be able to leverage any prospect you have.

But creating a value for something that doesn't yet exist requires credible methodology. This book gives you a system for doing that. I've always felt a bit fuzzy about explaining valuation, even in my best performance, and raising capital is not a new game for me. So I'm enthusiastic about this book because I've never read one like it: it's ridiculously easy to read, yet I never felt "talked down" to. The author writes as if you were sitting at a bar and his job was to come up with a credible valuation matrix that will allow you to close your deal at your fundraising meeting tomorrow.

Mind you this book is not a resource for finding investors, though it touches on that subject. But if you are fearless about pounding on doors to raise some dough for your brilliant idea, and if you are definitely intending to trade money in exchange for a piece of your dream, then this book is worth one more credit card swipe.
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More About the Author

Matthew Crowley is a venture lawyer, with a practice focused on assisting entrepreneurs in creating new businesses and achieving their goals for growth. Crowley regularly represents startups, with startup clients representing at least 70% of his practice.

Crowley began his career in San Francisco at the height of the dotcom boom, practicing law with corporate finance groups including Pillsbury Madison & Sutro (now Pillsbury Winthrop) and Morrison & Foerster. After eight years of private practice, Crowley moved into senior management with Evoke Software in 2001, serving as vice president and general counsel. In 2004, Crowley joined the management team at Technicolor Home Entertainment Services in Camarillo, California, a division with revenues of $2 billion annually. In 2006, Crowley established Crowley Corporate Legal Strategy to offer corporate legal services to entrepreneurs looking to start or grow their businesses.

Follow the author on Twitter (@CrowleyStrategy) for news and events designed to support the startup community.

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Getting in the Game: Guiding Your Startup Through the World of Venture Capital and Angel Investors
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