Getting Hits: The Definitive Guide to Promoting Your Web Site [Paperback]

Don Sellers (Author)

Book Description

Publication Date: February 28, 1997

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.

Editorial Reviews

Amazon.com Review

This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can use to build up the number of hits, or visits, to your Web site. Author Don Sellers first covers search engines and how they work, providing tips on how to get your site in the higher rankings on search-engine lists and how to get listed with the top search engines, such as Yahoo!, AltaVista, and Excite. He then moves on to discuss links, showing how setting up hundreds of links can increase traffic to your site but noting that a few high-quality links can also make vast improvements in the number of hits.

Sellers's lessons on netiquette in newsgroups and mailing lists are helpful for newcomers to these areas of the Web. He assists promoters in targeting which newsgroups they should list their Web page with and identifies some of the pitfalls of using this method of promotion. Finally, Sellers explains how to advertise your Web site, both in print and online. He advocates testing and refining your site regularly to stay competitive in the medium. Getting Hits wraps up with a short index listing the most popular search engines, award sites, links, and announce sites. --Cristina Vaamonde

From the Back Cover

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.

See all Editorial Reviews

Product Details

• Paperback: 200 pages
• Publisher: Peachpit Press; 1st edition (February 28, 1997)
• Language: English
• ISBN-10: 0201688158
• ISBN-13: 978-0201688153
• Product Dimensions: 8.7 x 6.9 x 0.5 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #2,719,941 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

2.0 out of 5 stars Do yourself a favor and pass this one by..., August 20, 1997

By A Customer

This review is from: Getting Hits: The Definitive Guide to Promoting Your Web Site (Paperback)

I was desperate when I bought this pink elephant. Our corporate web site had been up nearly a year, we weren't getting hits and the bosses were planning on pulling the plug on the whole operation, meaning my job. I bought this book and another called Producing Hits out of desperation but neither book did a thing for the web site and our hits even though I followed everything discussed to the last detail.

Thank God I decided to give this one more chance with an brand new book out of left field called Increase Your Web Traffic in a Weekend. I had never even heard of this book but with my job on the line, I decided to give it a chance. I followed everything the author discussed and waited with my fingers crossed. Thanks to Increase Your Web Traffic our web site traffic soared from 100 hits a day to 1,500 hits a day and I am continuing to see traffic increase!

10 of 10 people found the following review helpful:

3.0 out of 5 stars Great but Outdated, January 9, 2001

By 

Ernst Muller (Amstelveen, Netherlands) - See all my reviews

This review is from: Getting Hits: The Definitive Guide to Promoting Your Web Site (Paperback)

This is a great book, and even in the year 2001 this book gives a lot of tips and tricks, however it is a 1997 book and Netscape is not the biggest browser anymore. Also some suggested search engines and recommended list which can be found in the book are not the best and only ones anymore (some do even no longer exist) This book needs an update and my advise is to wait for that or get another title.

12 of 13 people found the following review helpful:

1.0 out of 5 stars Completely Obsolete, December 1, 1999

By 

Sue Smith (USA) - See all my reviews

This review is from: Getting Hits: The Definitive Guide to Promoting Your Web Site (Paperback)

I read this book at a bookstore and couldn't believe that it's still being sold. Just look at the publication date. The book was probably written in 1995 and the Internet was a very different place back then. The only section that is still valid is a brief few pages about the search engine. However, much better information is available at SearchEngineWatch.