Top critical review
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Good information but be warned, it's not for Mac users
on March 29, 2009
So I picked up this book recently because I'm optimizing a few different sites, and I'm always looking around for good, easy-to-digest reference material related to SEO. This book is full of solid ideas and concepts and does give fairly straightforward suggestions for improving a site's rankings on Google.
My one complaint - and it is a critical one - is that all of the free Web-based apps typically don't work with a Mac or with the software Mac users use. For example, Google's toolbar, while a great invention, doesn't work for Safari. And Web CEO, which is mentioned throughout the book, can't boot natively in Mac OS X. While I realize that most of the world still uses PCs, a book as general as this must be sure to do a better job of being more inclusive for all users.
Be warned: If you're a Mac user, steer clear of this book.