Getting It Printed [Paperback]

Mark Beach (Author), Eric Kenly (Author)

Book Description

ISBN-10: 0891348581 | ISBN-13: 978-0891348580 | Publication Date: March 1999 | Edition: 3rd

Required reading in over 100 American colleges, this book offers a practical guide to the business and technical aspects of the printing industry.'

Editorial Reviews

From Library Journal

This is a book for those who plan, buy, or design printing, written by three "lifers" in the graphic art and printing in dustries. Designed to educate the consumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, printing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experienced alike. Inclusiveness formats from fliers to books and fine illustrative material comparative visuals, charts, check lists, diagrams are this book's major strengths. It is technical yet accessible, instructional but interesting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.
Copyright 1986 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

An expert in the field, Eric Kenly is the founder of a company that creates learning programmes for the communications industry. In all, he has more than 20 years of invaluable experience in the printing and production industry. Mark Beach's books about graphic design and production are used throughout North America for corporate training and as college texts. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 208 pages
• Publisher: North Light Books; 3rd edition (March 1999)
• Language: English
• ISBN-10: 0891348581
• ISBN-13: 978-0891348580
• Product Dimensions: 10.9 x 8.5 x 0.5 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (19 customer reviews)
• Amazon Best Sellers Rank: #679,852 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

33 of 36 people found the following review helpful:

5.0 out of 5 stars Excellent book, but be sure it's right for you., May 8, 2002

By 

"blond_moment" (Cincinnati, OH United States) - See all my reviews

This review is from: Getting It Printed (Paperback)

When I bought this book, I was totally uninformed about printing, period. I needed to learn about printing to complete a project. This is really an excellent book. It explains the different types of printing and their applications, use of color, planning your print job, cutting costs, etc. Everything you want to know, it's here.

My only complaint (and this is my own fault) is that after buying it, I realized it is mostly about offset printing processes, and for my particular project, I need to use digital printing because the quantities I need are too small to make offset printing cost effective. I wish I had understood that before I bought the book. But I'm giving it a "5" anyway because that is not the author's fault.

Having said that, I may eventually need larger quantities; if I do, this is a wonderful reference to have on hand.

28 of 30 people found the following review helpful:

5.0 out of 5 stars A Priceless Reference!, January 9, 2002

By 

Debora A. Slee (Saint Paul, MN USA) - See all my reviews

This review is from: Getting It Printed (Paperback)

The best book on printing i've ever found - a terrific reference! I'm not sure what "Ho-hum" was looking for. This is not a "design" book, it's about how to get something printed, AFTER it's designed (it does have some essential design tips, which relate to how things come out in print, such as light letters on dark background). It walks you through every technical detail, teaches the language of printers so you can talk to them, has examples and reference material. Excellent section on color. If you ever have to get something printed, it will save you a ton of time (and possibly money & aggravation).

22 of 23 people found the following review helpful:

5.0 out of 5 stars It is More Expensive to Take Ink Off Paper . . ., October 2, 2000

By 

Dan Poynter "Author-Publisher-Speaker" (Santa Barbara, CA United States) - See all my reviews
(VINE VOICE)   

This review is from: Getting It Printed (Paperback)

. . . than to put it on. Plan before you print. Mark Beach explains type, graphics, color, photographs, proofs, plates, paper, printing methods, finishing & binding and how to work with printers. He includes a Request For Quotation (RFQ) sample, the Printing Trade Customs, glossary and an index.

As an author and a publisher, who has run his own business for over 30 years, I highly recommend this valuable book. [e-mail].