Getting Publicity (Self-Counsel Business) [Paperback]

Tana Fletcher (Author), Julia Rockler (Author)

Book Description

Publication Date: January 1, 2010 | Series: Self-Counsel Business

Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity.Step-by step instructions illustrate just what it takes to generate media attention to any enterprise. The authors, both award-winning journalists, show how you can make the most of every opportunity for free coverage in print, broadcast, and Internet media. This expanded and updated edition includes all the advice you need to sparkle in the publicity spotlight.Perfect for small businesses, entrepreneurs, freelance consultants, writers, actors and anyone else who needs to generate publicity for their business or for themselves, using a do-it-yourself, low budget campaign.- "It is the very best book we've seen on self-publicity." - CNBC

Editorial Reviews

Review

...emphasizes low-cost, do-it-yourself promotional strategies...filled with inexpensive and practical tips. -- Pondkeeper, September/October 2001

...this self-help guide from this pair of published journalists will help you promote your business, association or yourself. -- The Province, November 5, 2000

From the Back Cover

If you'd like to know all the inside secrets for attracting publicity to your business, your association, or yourself, you need this book. Step-by-step instructions illustrate just what it takes for any enterprise to generate media attention.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Self Counsel Press (January 1, 2010)
• Language: English
• ISBN-10: 1551803127
• ISBN-13: 978-1551803128
• Product Dimensions: 9.7 x 8.3 x 0.5 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,303,049 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Every small business resource library should have this book!, October 1, 2000

By A Customer

This review is from: Getting Publicity (Self-Counsel Business) (Paperback)

My name is Stephanie Bond. I write women's fiction for two publishers, and I often get involved in publicizing my books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler is just flat out fabulous--I've had the book for two days and it's already dog-eared! If you own your own business (which I consider my writing to be), you MUST have a copy of GETTING PUBLICITY to learn how to get your name or product out locally, nationally, and globally. Written in an extremely readable outline format with lots of checklists and examples, this book is a first-class tool to help you get more publicity for yourself and/or your products. Even if you don't like doing your own publicity, you'll find invaluable sections on handling media interviews and how to publicize yourself painlessly over the Internet. GETTING PUBLICITY just might be the best business book you'll ever own.

3 of 3 people found the following review helpful:

4.0 out of 5 stars excellent resource, July 9, 2001

By 

Kimberley Wilson (VA USA) - See all my reviews
(REAL NAME)   

This review is from: Getting Publicity (Self-Counsel Business) (Paperback)

Can't afford to hire a publicist? Don't despair. This book is an excellent resource. It's clear and jargon free and it gives you step by step instructions on how to get publicity. I'm studying it like a textbook.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Publicity Primer for all Professionals, December 4, 2000

By 

D. Williams "Host of By the Book Radio" (Houston, TX) - See all my reviews
(REAL NAME)   

This review is from: Getting Publicity (Self-Counsel Business) (Paperback)

Getting Publicity is a primer for any business owner, and I wish I had found it at the beginning of my career rather than mid-stream. With powerful tips such as evaluating your PQ (publicity quotient), creating a publicity planner, and setting publicity goals, it's a must-read for all professionals. After reading Getting Publicity, I felt that I had just completed a comprehensive coaching session with a public relations team, but well within the means of my modest entrepreneurial budget. Reading Getting Publicity will start you on your path to success with the media and help you achieve the recognition you and your company deserve.