There's no doubt about it, media exposure is great for business. This book offers inside advice on how to attract media attention and how to profit from Free publicity. These low-cost promotional strategies are aimed specifically at small business owners and entrepreneurs who have the ambition but not the budget. Includes tips on:
-- Putting together a publicity planner
-- Preparing an effective media kit
-- Mastering the media interview
-- Effective writing skills
-- Implementing your publicity program successfully
-- Putting together a publicity planner
-- Preparing an effective media kit
-- Mastering the media interview
-- Effective writing skills
-- Implementing your publicity program successfully
This updated and expanded edition features new chapters on holding a news conference and getting on radio talk shows, where over one million interviews happen every year.
