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Getting Results from your Analyst Relations Strategies Paperback – November 19, 2004


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Product Details

  • Paperback: 84 pages
  • Publisher: iUniverse, Inc. (November 19, 2004)
  • Language: English
  • ISBN-10: 0595334628
  • ISBN-13: 978-0595334629
  • Product Dimensions: 6 x 0.2 x 9 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,454,649 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Louis Columbus is a former senior analyst from AMR Research and has over eighteen years of IT industry experience.

More About the Author

I have a passion for writing about how technologies can make people's lives easier and more enriching, while making businesses more efficient and profitable. My hope in writing books, e-books and blogs is to serve you, the reader, enriching you with what I've learned. That's my goal.

My work background includes marketing, product management, sales and industry analyst roles in the enterprise software and IT industries. I'm serving as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom, where my responsibilities include new product introductions, messaging, marketing strategy, business development, and competitive strategy. Previous positions include senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies.

My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.

I also teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. I've taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University.

Thanks for visiting my author page and if you purchase one of my books or e-books, thank you. I stand behind them and would love to get your feedback anytime via my blog's comment page at http://softwarestrategiesblog.com/about/

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Editor, Tekrati Industry Analyst Reporter on June 13, 2005
Format: Paperback
Mr. Columbus has written a clear introduction to IT industry analyst relations, with every chapter easily applied "on the job" by vendor, service provider and agency personnel. An extraordinary value for the novice and a good refresher for professionals.
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Format: Paperback
Written more like a manual for working with analysts, there are some very useful tips for turning analysts into business planning partners. Before hitting the road to do an analyst tour, read this book. It's a quick read.
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1 of 2 people found the following review helpful By Leckie on January 26, 2007
Format: Paperback
Definitely a good "manual" for an intro to Analyst Relations. You might want to check out Knowledge Capital Group's website for a free copy.
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0 of 2 people found the following review helpful By DAVID K CHEUNG on May 12, 2007
Format: Paperback Verified Purchase
This is a very practical book on investor relations and the intricacies on dealing with the analysts. Louis is a professional. He has the experience to share with all. In particular, if you are an executive of a firm or a new IR professional, you will find the practical guidelines very useful.
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