Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.
 |
| ||||||||||||
Save up to 70% when you rent your textbooks on Amazon. Keep your textbook rentals for a semester and rental return shipping is free. |
Book Description
Editorial Reviews
About the Author
Victoria Squire is senior lecturer and course leader of the Graphic Communication with Typography course at the University of Plymouth.
Product Details
Would you like to update product info or give feedback on images? |
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
Share your thoughts with other customers
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Dunnard
Format:Paperback|Amazon Verified Purchase
I will always have this book handy. So resourceful and easy to take in, all the great tips and guides in "Getting it Right with Type" made it everything I was looking for in a book about typography. I'm a fourth year advertising student and this book has truly made an impact on my design. I would recommend this to any student or young professional out there. Even if you think you know great typography, get this book. It's a great reference, if nothing else.
1 of 1 people found the following review helpful
By dm
Format:Paperback|Amazon Verified Purchase
Review title says it all: text set in light blue or khaki as a tint: awkward readability color, coupled with too-small text leaving book difficult to read. Used as a textbook, everyone in class- ages 19 through 65 all complain of same issue.
Very informative, however. Needs to have layout changed to accommodate successful learning.
Very informative, however. Needs to have layout changed to accommodate successful learning.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Getting It Right with TYPE, The dos and don'ts of typography
Victoria Squire, 2006
ISBN 978-1-85669-474-2
Laurence King Publishing
162 pps. Plus appendices
Ppbk.
A not-overly-technical, but complete book, an important to guide self-publishers on how to understand and produce books that sell. Too many self-publishers fail to realize the value of book design and lay-out--where and how print is placed on book pages. The right type, page design and ink add to a books appeal to buyers.
Hundreds of types exist. Choosing the right one enhances legibility and enjoyment for book buyers.
An excellent book. Novice writers need to especially understand the concepts in this book.
Victoria Squire, 2006
ISBN 978-1-85669-474-2
Laurence King Publishing
162 pps. Plus appendices
Ppbk.
A not-overly-technical, but complete book, an important to guide self-publishers on how to understand and produce books that sell. Too many self-publishers fail to realize the value of book design and lay-out--where and how print is placed on book pages. The right type, page design and ink add to a books appeal to buyers.
Hundreds of types exist. Choosing the right one enhances legibility and enjoyment for book buyers.
An excellent book. Novice writers need to especially understand the concepts in this book.
Citations (learn more)
This book cites 25
books:
See all 25 books this book cites
- Twentieth-Century Type, New and Revised Edition by Lewis Blackwell on page 24, and Back Matter
- The Designer and the Grid by Lucien E. Roberts on page 89, and Back Matter
- A Type Primer by John Kane on page 24, and Back Matter
- About Face: Reviving the Rules of Typography by David Jury in Back Matter (1), and Back Matter (2)
- Design with Type by Carl Dair in Back Matter
See all 25 books this book cites
Books on Related Topics
(learn more)
|
What Other Items Do Customers Buy After Viewing This Item?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
