33 of 33 people found the following review helpful:
3.0 out of 5 stars
Watch out for dated information..., November 25, 2003
By A Customer
This review is from: Getting The Search Engine Ranking Your Website Deserves:: META Tags Yield To Google's PageRank As Search Engine Standard (Digital)
I'll laud the author for putting dates on his link references in the back of the ebook, but he really should use the "standards" for webpage references (yes, there is a standard!) The dates give me an idea when the information is culled. In this case, the information was culled from fall of 2002, and apparently included his attendance at a Search Engine Strategies conference.
I think for $7, if you are going no further, this ebook can provide you with some important and valuable information. Yes, you could find it on the web--but how much is your time worth? He gives some suggestions as to what to do and what not to do--and, by and large, those are good suggestions. As for length, a small business owner really doesn't want to or need to, wade through tons of information.
However, as his history of meta keywords indicates, the web changes fast. This ebook is now a year old. I did a project for my online internet fundamentals class (at Foothill College--foothill.edu) on increasing page ranking. (Wanna copy--email me at zapseo on yahoo.) 6 months ago, and I consider some of the information in that out-of-date--for instance, emphasis on Google, which, at the time, was responsible for 80% of web searches. However, things have changed. If my report of 6 mos ago is out of date, what about one written 12 mos ago?
You do have to watch out, because as the book implicitly indicates, what is today's method for achieving search engine ranking could get you banned tomorrow (yes, some search engines will not index some sites because of "spamdexing").
I'd have to go back and look, but I disagree with him on one important point: you cannot raise your google pagerank by internal linking. This was not what the results of my research showed.
I'm divided (as you can see by my rating) about this book. Good information...for now. But to keep up with the very dynamic world of web searching, the reader should not get comfortable. To get and maintain a decent search engine ranking takes ongoing work, and keeping up with changes in the web. Web ranking can change, dramatically, overnight (do a search on "google dance"). You are better off, imo, with having an ongoing relationship with a web professional (it will be worth it), just like you have one with your tax person. Let them keep up with the changes, and you, the small business owner, do what you are good at.
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31 of 31 people found the following review helpful:
1.0 out of 5 stars
Don't waste your money, March 26, 2004
This review is from: Getting The Search Engine Ranking Your Website Deserves:: META Tags Yield To Google's PageRank As Search Engine Standard (Digital)
I totally agree with the other reviewer who advised not buying this document. First, it's only a few pages long, and certainly not worth paying money for. Second, the information is not anything special - it can be found on the web, where it belongs. It's merely a short article, and the first thing I've ever bought from Amazon that hasn't been worth the money. I am disappointed that Amazon would even decide to put such a short and 'thin' document on their website and sell it as a book. Can I get a refund?!
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11 of 12 people found the following review helpful:
5.0 out of 5 stars
Finally, A Technical Work That Uses PlainSpeak, June 29, 2003
By A Customer
This review is from: Getting The Search Engine Ranking Your Website Deserves:: META Tags Yield To Google's PageRank As Search Engine Standard (Digital)
This work really makes sense. At long last someone has put it all together in a way that even I can understand. "Goodbye" to empty promises of improving my website ranking. "So long" to the meta tag mavens who want to increase my traffic -- but not my SALES. When it comes to understanding what it takes, Henderson appears to be telling it like it is. I especially like his use of diagrams and illustrations to demonstrate the logic of website navigation and its effect on ranking by the major search engines, especially Google. And while there's no magic 'cookie' or 'meta tag' to make it happen, at least I know what "I" have to do to put PageRank to work for me. Thank you, John Henderson.
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