If you've already read Getting Started in Consulting, chances are you've re-read it several times and checked out some of Alan Weiss' other books. If you haven't read any of Weiss' books - and are a Consultant or are thinking about becoming a Consultant - this is a good place to start. Although this book covers some common ground with Weiss' popular "Million Dollar Consulting", there's enough unique information in each to warrant reading both.
The book starts out auspiciously in "Chapter 1 Establishing Goals and Expectations: You Will Be What You Decide to Be, Nothing Less, Nothing More". To support this thesis, Weiss points out that despite experts' warnings about much hard work and travel a consultant must endure for a maximum of a $300K income, he runs a 7-figure practice from his house with no staff or office. "The problem is that if you educate yourself incorrectly at the onset, you're vulnerable to successfully meeting the exact wrong set of expectations." - Written like a true consultant.
The first order of business is to manage your financial situation - be prepared for a slow first year.
He presents the Ten Traits - "ideal consultant behaviors and attributes as they apply to a solo practitioner, based on my observations of success and failure over 27 years.... If you have a reasonable chance of performing well in these 10 areas, you've got an excellent shot at making it as a consultant. Eight out of 10 might do it. Less than that and you may be setting yourself up..."
Other important areas covered in the book are:
Why collaboration is often a bad idea.
Your office space, office equipment, and software
Legal, Financial and Administrative
The essential components of marketing and selling
In finding the right buyer, don't get stuck with the gatekeeper. A number of very useful techniques are presented to identify and get past the gatekeeper, among them the simple test "If you and I reach agreement today, can we shake hands and begin tomorrow?"
Closing the Sale actually begins much earlier than you would think. By the time the proposal is presented, the sale should have already been made. The relationship building process provides the foundation for the "conceptual agreement on outcomes"; the proposal is just a formality to acknowledge that agreement.
Weiss explains why your proposal should be simple with no "legalese" and short (2-3 pages).
The key to a high-dollar practice is using a win-win pricing model where the client participates in establishing the value to the organization of what the consultant will provide.
Although the section "Forty Ways to Increase Your Fees" is very enticing, it's generally 40 tips to support the results-based approach, although a number of the suggestions could be used to increase the contract amount by expanding the scope/results..
In the latter part of the book keys top maintaining a successful practice are presented along with ways to achieve passive income which can in some cases lead to more active income business.
If you've read through this review to this point - why aren't you reading the book?