Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice [Paperback]

Stephen G. Fairley (Author), Chris E. Stout (Author)

Book Description

ISBN-10: 0471426245 | ISBN-13: 978-0471426240 | Publication Date: November 24, 2003 | Edition: 1

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid


Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

Editorial Reviews

From the Back Cover

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:

• Seven tools for making a great first impression
• Fifteen strategies for landing ten paying clients
• Seven secrets of highly successful coaches
• Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

About the Author

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

Product Details

• Paperback: 368 pages
• Publisher: Wiley; 1 edition (November 24, 2003)
• Language: English
• ISBN-10: 0471426245
• ISBN-13: 978-0471426240
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #52,423 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

102 of 105 people found the following review helpful:

5.0 out of 5 stars The ultimate guidebook for those interested in coaching, January 14, 2004

By 

Harold McFarland (Florida) - See all my reviews
(HALL OF FAME REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Paperback)

So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.

37 of 38 people found the following review helpful:

5.0 out of 5 stars An Insiders Guide on Creating a Successful Coaching Practice, January 2, 2004

By 

Ginger (Boston, MA) - See all my reviews

This review is from: Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Paperback)

I saw this book at the recent ICF conference in Denver but waited to buy it. I should have bought it then because I haven't been able to put it down since I recieved it! I am so impressed with the authors grasp of the field of coaching and their ability to clearly articulate how to create a successful coaching practice.

Unlike a lot of the other books I've bought, this one really distinguishes itself by basing its marketing recommendations on actual research. The authors conducted a national survey of 300 coaches to find out what financially successful coaches do that financially unsuccessful coaches don't do--the findings are AMAZING!

I've been coaching professionally for almost 3 years now. I really wish this book was around when I started because it would have kept me from making a lot of the costly mistakes I did. I also wish my coach training program had included this book in its curriculum because they were quite weak in the area of practice building.

However, that's not to say that the book is only for new coaches because I was able to immediately identify over 2 dozen marketing strategies I could start using in my practice. They are now part of my 2004 business plan (which is one of the things this book showed me how to create).

The other thing I found to be really helpful were the interviews with the top coaches in the field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat Williams of Institute of Life Coach Training, Wendy Johnson of the Worldwide Assoc of Business Coaches, and many others.

I give this book my highest recommendation! If you're struggling with how to create a successful coaching practice there is simply no better book available anywhere.

35 of 37 people found the following review helpful:

5.0 out of 5 stars The Ultimate How to in Starting to Coach, February 28, 2004

By 

Kyle Lassiter "Therapist and Life Coach" (Colorado, United States) - See all my reviews

This review is from: Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Paperback)

Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. They tell you what to buy on a small, medium or large start-up budgets.
They also tell you how to get clients and give many ideas and examples. You can very much see Chris Stout's MBA/business experience in this book.
There may come a time when someone writes a better "how to" manual, but when they do they will really have to step up and compare themselves to this book to see if their book rates consideration.