Getting Started in Speaking, Training, or Seminar Consulting [Paperback]

Robert W. Bly (Author)

Book Description

ISBN-10: 0471388823 | ISBN-13: 978-0471388821 | Publication Date: November 27, 2000 | Edition: 1

How to make a living speaking, training, and running workshops and seminars

Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge.

Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.

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Turn your expertise into a highly paid speaking career!

Getting Started in SPEAKING, TRAINING, or SEMINAR CONSULTING

Superstar speakers like Tom Peters get $30,000 or more for a one-hour keynote address. Other top speakers earn $5,000 to $10,000 or more per day. The market for speakers, trainers, and seminar consultants is huge: U.S. companies spend an estimated $55 billion annually on workplace training. And you don't have to be a Tom Peters to earn a good living as a professional speaker. There's a demand for experts in every area from how to reduce stress, organize time, and manage people to how to write a business letter or troubleshoot a local area network. People from all walks of life successfully do it: Teachers, consultants, authors, executives, entrepreneurs, and training professionals have all built lucrative second careers as speakers.

Getting Started in Speaking, Training, or Seminar Consulting shows you, step-by-step, exactly what you need to know to become a polished and highly paid speaker (or, if you already are one, a better one). You'll learn how to:
* Create a presentation that audiences want to hear
* Identify your market
* Establish yourself as an authority in your field
* Effectively sell yourself and win speaking engagements
* Set fees, write contracts, and handle other financial and legal aspects of the profession
* Promote yourself on the Internet
* Work with bureaus, agents, reps, and office assistants
* Boost your speaking income with information products

Imagine yourself as a successful speaker: You get to stand up and talk in front of an audience . . . you help others with your knowledge . . . you're sought out for your expert counsel . . . and you're paid very well for it! It can happen-with the straightforward, podium-proven advice in the book you're holding in your hand.

About the Author

ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer's Digest. He has been a featured speaker at writers' conferences nationwide.

Product Details

• Paperback: 272 pages
• Publisher: Wiley; 1 edition (November 27, 2000)
• Language: English
• ISBN-10: 0471388823
• ISBN-13: 978-0471388821
• Product Dimensions: 9.3 x 6.1 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #942,558 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

Most Helpful Customer Reviews

39 of 42 people found the following review helpful:

5.0 out of 5 stars Bob Bly's Best Book? (out of his 45), February 2, 2001

By 

Roger C. Parker (Dover, NH) - See all my reviews

This review is from: Getting Started in Speaking, Training, or Seminar Consulting (Paperback)

I've been a Bob Bly fan for over twenty years. Through his books, Bob Bly has inspired and mentored me, helping me write 24 books and conduct hundreds of workshops throughout the world. Although Bob Bly has written over 45 books, I think Getting Started in Speaking, Training, or Seminar Consulting is his best one yet. It's the tightest written and most entertaining; certainly one of the most useful. It's the one I just bought for two of my friends who need the type of career enhancement that only speaking can provide.

Although there are numerous "get rich quick" books on the subjhect, this is the most comprehensive, tightly organized yet readable one I've ever encountered. It's loaded with details regarding prsentation development and marketing. Numerous worksheets help you apply his ideas to your next presentation.

I especially liked Bob overview of the various categories of public speaking, i.e. keynote speakers, corporate trainers, self-marketed workshops and public seminar companies. Bob details the pros and cons of each category, how you can best prepare your presentation as well as outlines the their income potential and techniques for marketing yourself.

This is one of those rare books that comes from the heart. It's not a "formula" book nor does it promise more than it delivers. Bob writes clearly but with passion and obvious concern for his readers. His knowledge is augmented by numerous quotes from other successful speakers. Bob's understated integrity comes through on every page.

The need for this book becomes more and more obvious as each morning's newspaper recounts the latest cutbacks and restructuring. Today, we all need to master more and more communications skills in order to preserve our present job and prepare for an uncertain future.

12 of 14 people found the following review helpful:

5.0 out of 5 stars Great book!, May 22, 2001

By 

Cathleen Fillmore - See all my reviews

This review is from: Getting Started in Speaking, Training, or Seminar Consulting (Paperback)

Robert Bly does it again with his latest book. It's full of solid information on exactly how to get into the speaking and training field. He gives hype-free realistic advice on self-sponsoring public seminars, boosting your income with products and has extensive appendices at the end with sample documents and web sites, etc. It's a reference book you'll use over and over again. Cathleen Fillmore

8 of 9 people found the following review helpful:

5.0 out of 5 stars Getting Started in Speaking, Training and Seminar Consulting, January 1, 2002

By 

Roscoe Barnes III (Baltimore, Maryland United States) - See all my reviews

This review is from: Getting Started in Speaking, Training, or Seminar Consulting (Paperback)

Another WINNER! This is an excellent resource for starting and establishing a career as a professional speaker.I've read most of Bob Bly's books (and continue to do so) and I'm never left disappointed. He consistently gives you practical, down to earth information that you can immediately put to use.The advice he gives in this book enabled me to land a number of lucrative speaking engagements. Through his advice on writing and publishing (an important section in the book), I was able to get a monthly column in Fund Raising Management magazine (Hoke Communications Inc.) and Publishers' Auxiliary (National Newspaper Association).I can honestly say that I cut my teeth on Bly's books. His instructions have proved profitable for me in too many ways to mention. This book on public speaking is one I'll cherish and continue to recommend for years to come.