"Buy, read, and absorb this book." -- Midwest Book Review June
hes dead-on accurate about what makes teens work
this little gem can save an inept boss" -- Food Industry News June
About the Author
Eric Chester, president and founder of Generation Why, Inc., is a dynamic consultant, author, and award-winning keynote speaker. Worldwide news media, including C.N.N., ABC's Good Morning America, and M.S.N.B.C., call on Chester to provide insight on the often-baffling Generation Y. Mega-youth employers like Toys "R" Us, Universal Theme Parks, and Dairy Queen seek his advice and guidance. Chester is the author of Employing Generation Why, as well as eight books in the Teen Power series.