Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success [Paperback]

Edward Segal (Author)

Book Description

ISBN-10: 0471370584 | ISBN-13: 978-0471370581 | Publication Date: April 3, 2000 | Edition: 1

A GUIDE TO GUARANTEEING YOUR BUSINESS SUCCESS
Everything You Need to Know to Get Your Products, Services, or Expertise into the Public Spotlight and Stay There!

Praise for Edward Segal s Getting Your 15 Minutes of Fame And More!

"In Edward Segal s Getting Your 15 Minutes of Fame And More!, readers will discover the ease of becoming famous as well as the ways to handle fame. The book demystifies the mysterious process of obtaining free publicity and does it in a wonderfully readable and engaging style. The book is so well written that enjoyment and enlightenment go hand in hand."--Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books

"Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of public recognition. Great reading!" Sergio Zyman, author of The End of Marketing As We Know It--Former chief marketing officer of the Coca-Cola Company

With this book, public relations guru Edward Segal does for you what he s done for more than 500 high-profile clients nationwide: he helps you to achieve and manage the fame you crave and deserve. In lively, bite-sized chapters peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and more Segal arms you with proven tools and techniques for getting your company, organization, or self squarely in the public spotlight, and staying there. Throughout the book, you ll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.

Editorial Reviews

Review

Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of public recognition. Great reading! -- Sergio Zyman, author of "The End of Marketing As We Know It"

From the Back Cover

A GUIDE TO GUARANTEEING YOUR BUSINESS SUCCESS
Everything You Need to Know to Get Your Products, Services, or Expertise into the Public Spotlight?and Stay There!

Praise for Edward Segal?s Getting Your 15 Minutes of Fame? And More!

"In Edward Segal?s Getting Your 15 Minutes of Fame?And More!, readers will discover the ease of becoming famous as well as the ways to handle fame. The book demystifies the mysterious process of obtaining free publicity and does it in a wonderfully readable and engaging style. The book is so well written that enjoyment and enlightenment go hand in hand."—Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books

"Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of public recognition. Great reading!"?Sergio Zyman, author of The End of Marketing As We Know It—Former chief marketing officer of the Coca-Cola Company

With this book, public relations guru Edward Segal does for you what he?s done for more than 500 high-profile clients nationwide: he helps you to achieve and manage the fame you crave and deserve. In lively, bite-sized chapters?peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and more?Segal arms you with proven tools and techniques for getting your company, organization, or self squarely in the public spotlight, and staying there. Throughout the book, you?ll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.

See all Editorial Reviews

Product Details

• Paperback: 316 pages
• Publisher: Wiley; 1 edition (April 3, 2000)
• Language: English
• ISBN-10: 0471370584
• ISBN-13: 978-0471370581
• Product Dimensions: 9 x 6 x 0.9 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,453,736 in Books (See Top 100 in Books)

More About the Author

Edward Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com. The advice and insights in Segal's two books are based on his experience as a journalist, public relations consultant, press secretary to members of Congress and campaign aide to political candidates.

He was the senior media relations consultant for Ogilvy Public Relations Worldwide and a public relations consultant who advised more than 500 corporations and organizations. The list includes Marriott Corporation, Consumer Electronics Association, Ford Motor Company, E-Myth Worldwide, Humana, MCI, Society of the Plastics Industry, Air Travelers Association and state and federal agencies including the U.S. Department of the Interior, U.S. Postal Service and the Census Bureau

Segal's freelance articles on a variety of topics have been published by The Los Angeles Times, The New York Times, The Washington Post, The Wall Street Journal, PC World and American Journalism Review. He is the former Washington correspondent for Home Office Computing and Small Business Computing magazines.

Segal is now the CEO and communications director of the Marin County Association of REALTORS in San Rafael, Calif. He is among 20% of all REALTOR association executives in the United States to earn the RCE designation (REALTOR certified Association Executive) from the National Association of REALTORS.

He is a public speaker and trainer who conducts live and online workshops on topics such as presentation skills, promoting your brand, generating free publicity, working with the media and managing a crises.

Visit his Web site at www.EdwardSegal.com for the latest updates to the advice featured in the first edition of Getting Your 15 Minutes of Fame.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Comprehensive. Easy to Use., July 27, 2000

By 

Roger E. Herman (Greensboro, NC USA) - See all my reviews
(REAL NAME)   

This review is from: Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success (Paperback)

In today's rush-rush world, anything we can do to attract the attention of potential customers is worthwhile. An incredible amount of messages are competing for the attention of the people we want to reach. Whether you're running a business, offering professional services, running for elective office, or promoting a book, it's important to have your name in front of your public.

Quite a few books have been written over the years to help us get our name into the public spotlight. Some have really sound ideas; others are mere sound. With all these books and a plethora of public relations firms, do we need another guidebook? I approached GETTING YOUR 15 MINUTES OF FAME with a skeptical "here we go again" attitude. I was pleasantly surprised.

Ed Segal, a recognized master in the field, has provided us with a powerful volume of ideas and techniques. The book is delightfully easy to read, with 87 short chapters that each focus on a specific methods of spreading your message. I read the book from cover to cover (316 pages), but this work effectively serves as a reference guide. The strong table of contents and index make it easy to find what you're looking for.

The text is organized into seven major areas: How to Get from Here to There (lots of interesting background information about public relations), Getting Your Act Together (insights and how-to tips), Eight Gateways to Fame (the most frequently used channels and how to use them), Tools of the Trade (a wide range of techniques and tactics), Get Their Attention (a treasure of promotional ideas), From Fame to Infamy (how to protect yourself against bad press), and "Thanks for Having Me Back, Oprah" (measuring your success and keeping it all in perspective). The book's resources section is supplemented by the author's web site. Clever idea: Segal can post fresh examples and ideas on his web site to manage a dynamic, ever-changing relationship with his readers. This is a long-term thing, not just read a book and forget it. I liked the way the author cross-referenced the chapters. Whenever other chapter(s) might have a bearing on an approach or idea, there's a reference to the other chapters so the reader can keep it all connected. In spite of all the work I've done to promote myself, my firm, and my work over the past two decades, I learned a lot from this book. I recommend GETTING YOUR 15 MINUTES OF FAME for experienced promoters as well as those readers who have been there, done that.

2 of 3 people found the following review helpful:

5.0 out of 5 stars How to get squarely in the public spotlight, and stay there, July 31, 2000

By 

Azlan Adnan - See all my reviews

This review is from: Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success (Paperback)

With this book, public relations guru Edward Segal does for you what's he's done for more than 500 high-profile clients nationwide: he helps you achieve and manage the fame you crave and deserve. In 87 lively, bite-sized chapters-peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and more-Segal arms you with proven tools.

These techniques will get your company, organisation, or self squarely in the public spotlight, and staying there. Throughout the book, you'll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.

Edward Segal is president of his own full-service public relations agency, Edward Segal Communications, based in Washington, DC. He is one of North America's most well-known PR experts, proving public relations counsel to Fortune 500 companies, government agencies and trade associations. His articles have appeared in the Washington Post, the New York Times and the Wall Street Journal.

4.0 out of 5 stars Excellent How-To, August 21, 2002

By A Customer

This review is from: Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success (Paperback)

Getting Your 15 Minutes of Fame and More! is about just that. Well written, this book is for fame-hunters or those who want to understand how to attain fame. Loaded with useful ideas!

Just as good is Michael Levine's Guerrilla PR: Wired, which also explores how to get noticed. Both books deal with how to have a NAME.

Segal knows what he's talking about--he's done it for hundreds of clients before, making sure people not only talk about them, but keep talking about them. Still, if having fame--or infamy--isn't the whole shebang to you, you might want to give it a pass.