Getting business to come to you: Everything you need to know to do your own advertising, public relations, direct mail, and sales promotion, and attract all the business you can handle [Library Binding]

Paul Edwards (Author)

Editorial Reviews

From Library Journal

The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books. (Index and illustrations were not seen.) Fortune Book Club main selection; Rodale Book Club selection; Better Homes and Gardens Book Club selection.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Library Binding: 260 pages
• Publisher: Distributed by St. Martin's Press; 1st edition (1991)
• Language: English
• ISBN-10: 0874776449
• ISBN-13: 978-0874776447
• Average Customer Review: 4.4 out of 5 stars  See all reviews (34 customer reviews)
• Amazon Best Sellers Rank: #9,439,836 in Books (See Top 100 in Books)

More About the Author

For over twenty years Paul and Sarah have been advocates for creating healthy, balanced and fulfilling lifestyles. Their book Working From Home was the first commercially published book about how to work from home. Together they've authored 17 books with over two million copies in print. Sarah is a Licensed Clinical Social Worker and PhD ecopsychologist. Paul's background is as an attorney, CEO of an environmental research foundation, and public affairs consultant. Their Elm Street Economy website provides information and links to their current projects which includes the Elm Street Library, their blogs, and Let's Live Local.

Only a portion of Paul and Sarah's print and eBooks are listed with this author profile. The rest of their books are with the other Paul and Sarah Edwards author profile.

Customer Reviews

Most Helpful Customer Reviews

60 of 61 people found the following review helpful:

5.0 out of 5 stars More Than a Book; its a Road Map!, June 12, 1999

By A Customer

This review is from: Getting Business To Come to You (Paperback)

I not only purchased this book for myself, but a copy for my business partner; mine was too furry with Post-Its, notes, and dog ears to let it out of my sight! I have lived with this book close at hand for the last month, and feel it has brought tremendous focus to my business development activity. It is very readable, well organized, and packed with specific tasks to speed you on your way to success. Unlike marketing and business books that are long on theory, but fall short of actions and tasks, I translated this book, chapter by chapter into a project plan to carry my company, Big Head Interactive, through the first year. A Must Have, with spare copies for gift giving!

38 of 38 people found the following review helpful:

5.0 out of 5 stars Really Big Bang for the Buck, March 12, 2001

By 

Caroline Jordan "Author of: Stop the Cash Flo... (The Jordan Result, Waterford, Maine) - See all my reviews
(REAL NAME)   

This review is from: Getting Business To Come to You (Paperback)

I read this book cover to cover in about three days. I have used the knowledge I've gained to grow my own business. I also share the information with my accounting and consulting clients to help them grow their businesses. The book is very readable and the methods are definitely "real world". One of the many useful topics is finding a marketing strategy that works for you. Many people find cold calling an excruciating way to get new business. This book provides a wide range of marketing activities that are much less painful and more effective. If you want to grow your business, this book is a great investment. For me, it more than paid for itself within a week.

44 of 45 people found the following review helpful:

4.0 out of 5 stars Filled with PRACTICAL advice. Invaluable desktop reference., October 6, 2003

By 

Harinath Thummalapalli (Austin, TX United States) - See all my reviews
(REAL NAME)   

This review is from: Getting Business To Come to You (Paperback)

For just a few dollars, you get hundreds of pages (almost 700) filled with valuable advice, tips, and information on how to do your own marketing. This is a comprehensive guide that is a must-have for small business owners. With minor exceptions, the material in this book isn't likely to change that much over time. I can't comment on the book's usefulness to big businesses.

The book is divided into 4 parts and 13 chapters - the first part deals with getting ready to be in demand and sought after, the second part is about creating a winning marketing message, the third part helps you choose tailor made marketing methods, and the last part is about growing big. My only wish is that there was a fifth part dedicated to using the web for marketing your business (this is addressed throughout the book but not in sufficient detail as this book was published in 1998).

The hundreds of tips and information are explained in a clear and a simple fashion that easily lead to actionable tasks. That's the best part about the book on top of the flow of topics. Considering how much material is packed into this book, it will take a long time to cover everything - probably a few months to a year. I have had this book for over a year and still not finished it. There are also lots of references to other helpful sources of related information.

If you own a small business, don't hesitate and just get this book. It will be one of the most valuable purchases, I am sure of it. Good luck with your endeavors!