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Gr. 7-10. These books in the new Giants of American Industry series will prove both interesting and informative to children who want to know more about powerful moguls of the business world. Elizabeth Arden rose from a life of poverty as the daughter of a farmer to become one of the best-known names in the world of beauty. John Paul Getty became known for a frosty business demeanor as he quickly found success in the oil business. Each volume in the series follows its subject from early childhood until death, concluding with a look at the individual's legacy. The treatments are generally evenhanded, including input from both admirers and folks who disagreed with various business practices. Photographs round out the texts. Giving depth to individuals less often the subject of children's biographies, these books will be useful additions to many libraries. Heather Hepler
Copyright © American Library Association. All rights reserved
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3.0 out of 5 stars
Women Business Leaders of the 20th Century,
By Reader2 "OS" (Cincinnati, Ohio) - See all my reviews
This review is from: Giants of American Industry - Elizabeth Arden (Library Binding)
This book, Elizabeth Arden was a good book. The book emphasized her career from working for other people to leading the cosmetic industry. Elizabeth Aredn came form a middle class background in Ontario, Canada and became a world wide industrial giant through her determination to succeed in business. I enjoyed reading how the manufacturing of cosmetics products grew to millions of doallars earned per year. Elizabeth Arden was so committed to success, that her life focused on her work. Her career took presidence over her marriage to Tom Lewis, which ended in divorce. Arden is attributed to the daily use of eye shadow and mascara by ordinary women in the United States. She is also a major contributor to the development of foundations designed to match a person's skin tone. Students studying the history of make-up use in America would benefit from ths read. As well as any person interested in the women's movement during a time when men dominated all areas of business and manufacturing. Elizabeth Arden climbed the career ladder all the way to to the top and made everyone more beautiful in the process.
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