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A Smart, Savvy Return from the Queen
on February 7, 2012
Madonna doesn't look like any grandmother this reviewer has ever seen. It's probably because she hasn't eaten a single processed food since 1998. Remember all those decadent, calorie-laden snacks from Super Bowl Sunday? She didn't eat any of those.
The fact is that "Give Me All Your Luvin" - while clearly not on par with crème de la crème classics such as "Ray of Light" or "Secret" - is a particularly strong, catchy tune with all the right ingredients to carry Madonna all over pop radio in the first half of 2012. Of course, the sudden explosion of promotional exposure is sure to help.
Most negative reviews of the single focus on Madonna's age and compare the song unfairly to her 80s classics with a quick, dismissive wave of the hand. People who do this are cultural "commentators" (to put it kindly) and naysayers. They lack powers of evaluation and are not real critics.
The chorus is poppy, sweet and downright unshakeable. In that light, it is classic Madonna, and proves that, like her or not, she remains a force to be reckoned with. She deserves respect for her audacity and hard work in an ageist industry - she is still hungry for hits, and the savvy, irrepressible quality of this song proves it. It is unflappable, unrepentant bubble gum at its best, ripe to blare out of speakers ad nauseum through the spring. She is not embarrassed to act younger than her age, and with songs this well-crafted, she shouldn't be.
The addition of M.I.A. and Nicki Minaj is clearly a calculated effort to give Madonna increased credibility with the younger set, and while they add a dash of pep here and a squirt of energy there, they are basically along for the ride to add a sales boost. This is pure Madonna.
If it is any indication of what listeners can expect from her forthcoming 12th studio album, "MDNA," pop fans have reason to celebrate.