Give Your Elevator Speech a Lift! [Paperback]

Lorraine Howell (Author)

Book Description

Publication Date: August 1, 2010

The second edition of Give Your Elevator Speech a Lift! features a new chapter on personal branding and how your elevator speech helps you build your personal brand. There are also tips and strategies for incorporating new web media and social media into your marketing efforts. Whether you're at a business event or a social function, what's the most common question asked by someone you've just met? What do you do? Those four words represent a golden opportunity for you to market yourself. But here's the catch: In most cases you have just a few seconds to get your message across and engage your listener's interest. How do you do that? With an elevator speech.

Editorial Reviews

Review

Two hours with Lorraine changed my business! --Jeanette Nyden, President, J. Nyden & Co., Inc.

It's amazing how many small businesses don't have an elevator speech. --Matthew Mason, President & CEO of The Complete Company

If you want to improve your bottom line, read this book! --Dr. Julie Miller, Author, Business Writing That Counts!

It's amazing how many small businesses don't have an elevator speech. --Matthew Mason, President & CEO of The Complete Company

If you want to improve your bottom line, read this book! --Dr. Julie Miller, Author, Business Writing That Counts!

About the Author

Lorraine Howell started Media Skills Training in 1998 after 12 years as a television news and talk show producer in the San Francisco Bay Area. She coaches top executives and professionals on how to be more effective speakers for speeches, presentations, and media interviews. In October, 2009 she returned for the third year to coach the five finalists in the Forbes.com national Boost Your Business Contest in New York City. Her book Give Your Elevator Speech a Lift! (Book Publishers Network, August, 2010 Second Edition) is a step-by-step guide through her proven process for creating a winning elevator speech, including new content on personal branding and new social media. Lorraine s method helps eliminate the verbal clutter when answering the question What do you do? As the Senior Segment Producer on the top rated news show at KTVU, the Fox affiliate in Oakland, she specialized in booking exclusive, live interviews with top names in the news, public figures and celebrities. She produced live broadcasts from the White House and from the Capitol in Washington, D.C., from the 1996 Republican & Democratic National Conventions, and from Camp O.J. during the Simpson murder trial in Los Angeles. At KPIX, the CBS affiliate, she produced live, one hour programs featuring breaking news stories, controversial issues and emerging trends, and a long list of celebrities on the number one morning talk show. She speaks on media relations and presentation skills at conferences and seminars. Her clients include Starbucks Coffee Company, Microsoft, Group Health Cooperative, Seattle Children s Hospital, Fred Hutchinson Cancer Research Center, The Mountaineers Books, ZymoGenetics, Kibble & Prentice, U.S. Small Business Administration, Edelman Public Relations Worldwide. She is a Cum Laude graduate from the University of Washington, Phi Beta Kappa. Lorraine is also a member of Women in Communications, Women Business Owners, Public Relations Society of America, and the National Speakers Association. Lorraine received the national AWC Headliner Award for 2009 from the Association for Women in Communications. In 2008, she was named Chapter Member of the Year by NSA Northwest.

Product Details

• Paperback: 44 pages
• Publisher: Book Publishers Network; 2nd edition (August 1, 2010)
• Language: English
• ISBN-10: 1887542396
• ISBN-13: 978-1887542395
• Product Dimensions: 9 x 6 x 0.2 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,052,240 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 14 people found the following review helpful:

1.0 out of 5 stars Questionable Reviewers, December 4, 2008

By 

Jason Wirth - See all my reviews

This review is from: Give Your Elevator Speech a Lift! (Paperback)

Note: I have not read the book. This review concerns the user reviews.

Amazon provides great service by allowing users to review books. Some reviews are more helpful than others. The less helpful reviewers are sometimes friends of the author who promoting the book. These reviewers seem to be biased, friends(?) of the author. First, Jeanette Nyden is both a user reviewer and an Editorial reviewer. Second, most of the reviewers have only one review, this book. Lastly, the reviewers are concentrated around Seattle, WA.

In summary, if you are interested, buy the book. But be aware that Amazon's user reviews may not reflect the value of the content.

4 of 5 people found the following review helpful:

1.0 out of 5 stars I second the questionable Reviews, April 15, 2009

By 

R. Zaleski (Southern California, USA) - See all my reviews
(REAL NAME)   

This review is from: Give Your Elevator Speech a Lift! (Paperback)

I agree with Jason Wirth's comments. Seems that the author sent out 'reviews' to her friends/family to post. I don't think that the one reviewer who is into online fantasy gaming would be reading or needing information on Elevator Speaches!

2 of 3 people found the following review helpful:

5.0 out of 5 stars What a difference this book makes!, July 17, 2006

By 

Jeanette Nyden (Seattle, WA) - See all my reviews
(REAL NAME)   

This review is from: Give Your Elevator Speech a Lift! (Paperback)

This book gives you thousands of dollars of information and advice in a smart, readable and applicable format! I love the in a nutshell sections and found that Lorraine's real world stories of how her clients' applied her wisdom fascinating. A must read.