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Giving Back: Connecting You, Business, and Community Hardcover – February 8, 2008

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Editorial Reviews

From the Inside Flap

giving back

Connecting You, Business,and Community

More than ever before, businesspeople are seeking new ways to get involved in their communities by affiliating with charities and nonprofits in meaningful and deeply powerful ways. This new mindset is one where doing good is not just positive public relations, but essential to the way the company does business. Giving Back: Connecting You, Business, and Community is a revolutionary book about the new enlightenment in business that is a direct result of the demographic, political, and social changes in the nation today.

Brimming with exclusive stories of leaders who have been successful at making a difference in their own communities, this book shows you how many successful businesspeople have made giving back a part of their everyday lives. Giving Back also shows how your business's participation in charitable activities can enhance its brand—and bottom line. Providing a wealth of hands-on, practical experience, this insightful book covers essential topics, including:

  • Why doing good is smart business

  • Leading by example

  • A revolution in retail

  • Partnering with nonprofits

  • A new spirit of volunteerism

  • The venture philanthropists

  • The personal benefits of giving back

When businesspeople focus their energy, organ-izational talent, and personal connections on achieving a social goal, they can be a powerful force for community good. Giving Back provides you with the tools, facts, and know-how to build mutually beneficial relationships where the sum of the two parts can be greater than either one alone. There will never be a shortage of problems to be solved, but there will always be a need for talented and passionate people to help solve them. Giving Back will inspire you to give back to create a positive and long-lasting impact in your community and in the world around you.

From the Back Cover

Praise for Giving Back

"Giving Back: Connecting You, Business, and Community is the hope of the future. And when two great thought leaders document the inspiring examples of corporate social responsibility, doing well by doing good, changing lives and building the healthy community, we all respond. Great book, powerful message."
—Frances Hesselbein, Chairman, Board of Governors, Leader to Leader Institute

"All my business life, I have preached the importance of volunteering and sharing your gifts with your community. This book is full of examples, a how-to for companies and individuals who are ready to make the world a better place."
—Harvey Mackay, author of the New York Times #1 bestseller Swim With the Sharks Without Being Eaten Alive

"I have long believed that we cannot rely only on government to provide the answers to society's most pressing needs. Businesspeople have a long history of applying their unique skills and resources to lend a helping hand to those who need it, and I consider this book essential reading for anyone who wants to learn how to make a difference."
—Henry Bloch, founder and Honorary Chairman, H&R Block, and Chairman, H&R Block Foundation

so what's so great about your business doing good?

There is something exciting happening in businesses across the country. More business-people and more companies than ever are participating in charitable activities and are learning that giving back is not a slogan—it is a way of doing business and a way of life.

Giving Back reveals how fundamental and lasting changes are being accomplished in communities and highlights highly effective organizations from a number of major metropolitan areas, including Kiva.org, Horizons for Homeless Children, the Annie E. Casey Foundation, LINC, Stonyfield Farm Profits for the Planet, and many more.

You will be inspired by the stories, anecdotes, personal observations, experience, and advice of visionary leaders in business, including:

  • Roger Brown and Linda Mason, cofounders of Bright Horizons Family Solutions

  • S. Truett Cathy, founder and Chairman, Chick-fil-A®, Inc.

  • Matt Flannery, cofounder of Kiva.org

  • Gary Hirshberg, Chairman, President, and CEO of Stonyfield Farm

  • Kent C. (Oz) Nelson, retired chairman and CEO of United Parcel Service

In each case, you will discover the positive benefits of becoming personally involved in your community and of affiliating your business with charities and nonprofits. These benefits include an increase in your bottom line and in your employees' morale, as well as a boost to your company's brand and reputation—all through giving back.

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Product Details

  • Hardcover: 176 pages
  • Publisher: Wiley (February 8, 2008)
  • Language: English
  • ISBN-10: 047016753X
  • ISBN-13: 978-0470167533
  • Product Dimensions: 6.3 x 0.7 x 9.3 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,662,815 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Amazon Customer on March 6, 2008
Format: Hardcover
Bert Berkley is a hero to friends, family, business associates and his colleagues in the non-profit world all around the world. He continues to spread his good will and great ideas, from Kansas City to Kuala Lumpur. The cases that he and Peter Economy (a wonderful wordsmith) detail in this book give us practical insight into the persistence, intelligence and ingenuity of social entrepreneurs from the private sector who work tirelessly to make the world a better place. Bravo, Mr. Berkley and Mr. Economy!
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2 of 2 people found the following review helpful By S. Christie on March 16, 2008
Format: Hardcover
Excellent book that reinforces the idea that business and personal responsibility go hand in hand. Getting involved in your community and making a difference is something that should be part of our everyday lives. The book has several wonderful stories of how individuals are making this happen and the benefits received by all involved. Business is often seen as a selfish enterprise - this is a very different look at what's being done today in business and what's possible.
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2 of 2 people found the following review helpful By Brent L. Schondelmeyer on February 28, 2008
Format: Hardcover
Length: 0:48 Mins
This inspiring book shares great stories from individuals and businesses (large and small) from around the country about how they took simple ideas and made extraordinary changes. A great way to learn what others have done and what you can do.
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1 of 1 people found the following review helpful By David P. Griffin on May 18, 2009
Format: Hardcover
Most people think true stories are much more engaging than fictional ones. The true accounts shared in Berkley an Economy's Giving Back aren't just engaging, they're truly inspirational!

Beyond profits, business people are encouraged to use their creativity and their resources (not just dollars), to help others. Although unintended, efforts to help others often bring benefits to the original business, including sustainability itself.

At this time of world-wide economic malaise, the need to help others is calling from every corner of the world. Author Bert Berkley's own personal life, and his efforts to help others has set the ultamate example to follow. Giving Back lights the way for us to follow that example. Read it. You will be inspired!
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1 of 1 people found the following review helpful By Clara Downes on September 12, 2008
Format: Hardcover
This book demonstrates the many varied ways that individuals can make a difference in their communities. Having been involved with non-profit organizations for the past 25 years, I know the impact that dedicated volunteers and sponsors have on improving the lives of their neighbors.
Thanks to Mr. Economy and Mr. Berkley for offering suggestions for other business leaders to give back to their communities.
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1 of 1 people found the following review helpful By Nancy T. Broadbear on June 19, 2008
Format: Hardcover
This is in inspiring book! It made me reflect on how I could elevate the contributions of both myself and those I work with to help others in the community. As a company, we are faithful participants in Kansas City's Day Of Caring, the Susan B. Komen run, and multiple other community activities, but based on what others have done, we can clearly do much more.

I encourage everyone to read this book!
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1 of 1 people found the following review helpful By Dick Simon on April 6, 2008
Format: Hardcover Verified Purchase
This book provides truly inspirational stories of incredible individuals (certainly including Bert Berkley himself) who are doing great works to make a difference, each in their own way. In addition, the interviews are really helpful getting into the motivations and challenges faced in these endeavours, and there is a very practical, 'how to' sense about it all. A MUST READ!!
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Format: Hardcover
I have always thought that teaching by example is the most potent approach.
Giving Back offers ample examples of businesses and business persons who have
richly benefitted their communities--and their businesses. Any of the
ten chapters in this information-packed, highly readable short book has the
power to empower further community activism from the world of business. As
a therapist, I've long observed that one of the things that make people saddest
is the nagging feeling that they're not fulfilling their full potential. Bert
Berkley and Peter Economy present stories and Q and A discussion sessions with
business leaders who are actualizing their potential as proactive forces in
the community, and our society at large. The tone of each discussion is upbeat and positive. This book is an instantly useful tool for empowerment.
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