From the Inside Flap
Connecting You, Business,and Community
More than ever before, businesspeople are seeking new ways to get involved in their communities by affiliating with charities and nonprofits in meaningful and deeply powerful ways. This new mindset is one where doing good is not just positive public relations, but essential to the way the company does business. Giving Back: Connecting You, Business, and Community is a revolutionary book about the new enlightenment in business that is a direct result of the demographic, political, and social changes in the nation today.
Brimming with exclusive stories of leaders who have been successful at making a difference in their own communities, this book shows you how many successful businesspeople have made giving back a part of their everyday lives. Giving Back also shows how your business's participation in charitable activities can enhance its brandand bottom line. Providing a wealth of hands-on, practical experience, this insightful book covers essential topics, including:
Why doing good is smart business
Leading by example
A revolution in retail
Partnering with nonprofits
A new spirit of volunteerism
The venture philanthropists
The personal benefits of giving back
When businesspeople focus their energy, organ-izational talent, and personal connections on achieving a social goal, they can be a powerful force for community good. Giving Back provides you with the tools, facts, and know-how to build mutually beneficial relationships where the sum of the two parts can be greater than either one alone. There will never be a shortage of problems to be solved, but there will always be a need for talented and passionate people to help solve them. Giving Back will inspire you to give back to create a positive and long-lasting impact in your community and in the world around you.
From the Back Cover
Praise for Giving Back
"Giving Back: Connecting You, Business, and Community is the hope of the future. And when two great thought leaders document the inspiring examples of corporate social responsibility, doing well by doing good, changing lives and building the healthy community, we all respond. Great book, powerful message."
Frances Hesselbein, Chairman, Board of Governors, Leader to Leader Institute
"All my business life, I have preached the importance of volunteering and sharing your gifts with your community. This book is full of examples, a how-to for companies and individuals who are ready to make the world a better place."
Harvey Mackay, author of the New York Times #1 bestseller Swim With the Sharks Without Being Eaten Alive
"I have long believed that we cannot rely only on government to provide the answers to society's most pressing needs. Businesspeople have a long history of applying their unique skills and resources to lend a helping hand to those who need it, and I consider this book essential reading for anyone who wants to learn how to make a difference."
Henry Bloch, founder and Honorary Chairman, H&R Block, and Chairman, H&R Block Foundation
so what's so great about your business doing good?
There is something exciting happening in businesses across the country. More business-people and more companies than ever are participating in charitable activities and are learning that giving back is not a sloganit is a way of doing business and a way of life.
Giving Back reveals how fundamental and lasting changes are being accomplished in communities and highlights highly effective organizations from a number of major metropolitan areas, including Kiva.org, Horizons for Homeless Children, the Annie E. Casey Foundation, LINC, Stonyfield Farm Profits for the Planet, and many more.
You will be inspired by the stories, anecdotes, personal observations, experience, and advice of visionary leaders in business, including:
Roger Brown and Linda Mason, cofounders of Bright Horizons Family Solutions
S. Truett Cathy, founder and Chairman, Chick-fil-A®, Inc.
Matt Flannery, cofounder of Kiva.org
Gary Hirshberg, Chairman, President, and CEO of Stonyfield Farm
Kent C. (Oz) Nelson, retired chairman and CEO of United Parcel Service
In each case, you will discover the positive benefits of becoming personally involved in your community and of affiliating your business with charities and nonprofits. These benefits include an increase in your bottom line and in your employees' morale, as well as a boost to your company's brand and reputationall through giving back.