I should've given this book four stars instead of five. . . for making me read it at one sitting. Now I'm on the Twitter website, have a crick in my neck and no Ben Gay or other salve to rub on it.
Knowledge like this CAN hurt.
This is the first common sense "how to do it" no BS book about today's technology and social media I have ever read, let alone purchased.
Wallace gives the reader the benefit of his decade-plus in advertising, marketing and promotions by explaining what Twitter can and cannot do, and better yet, what you should and (more importantly) should NOT do.
The book is easy to read (ask my aching neck if you don't believe me), very concise, self-deprecating at just the right places, brutally honest and best of all, it works.
What this book is NOT: It is not one of those scam direct advertisement debacles you get spammed with in which you read and read and read, scroll down the page and keep scrolling only to get to the part that says, "For the REAL secret of how to make zillions of dollars like me, sign up for my secret newsletter and send $24.95 for my amazing secrets all contained in this incredible e-book!!!"
What this book IS: The best damn $3 you'll spend on an e-book this year if you are in to social networking and social media to enhance your present business model.
Good job, Mr. Wallace.