The Global Advantage: how world class organizations improve performance through globalization (Improving Human Performance) [Hardcover]

Michael J. Marquardt Ed.D. (Author)

Book Description

ISBN-10: 0884153584 | ISBN-13: 978-0884153580 | Publication Date: November 24, 1998

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents.

A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your:
* corporate culture
* human resources
* strategies
* operations
* structure
* learning
You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status.
In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.

Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.

Editorial Reviews

From the Publisher

A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your:* corporate culture* human resources* strategies* operations* structure * learningYou will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status.In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.

About the Author

Michael J. Marquardt, Ed.D., is professor of human resource development and program director of the overseas programs at George Washington University. He is also president of Global Learning Associates, a premier consulting firm. Marquardt has held senior management, training, and marketing positions with a number of organizations, such as Grolier, TradeTec, and World Center for Development and Training. He has consulted for many of the top global corporations, including Arthur Andersen, Marriott, Nortel, Singapore Airlines, Volvo, Motorola, and Caltex. He is the author of twelve books and nearly 50 articles in the areas of globalization and cross-cultural management.

Product Details

• Hardcover: 266 pages
• Publisher: Gulf Professional Publishing (November 24, 1998)
• Language: English
• ISBN-10: 0884153584
• ISBN-13: 978-0884153580
• Product Dimensions: 9.4 x 6.2 x 0.9 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,829,144 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars "Companies either globalize or they die.", September 21, 1999

By 

Turgay BUGDACIGIL (Istanbul, Turkey) - See all my reviews

This review is from: The Global Advantage: how world class organizations improve performance through globalization (Improving Human Performance) (Hardcover)

This is truly a fascinating study about globalization. As told by Marquardt "two years ago, a large consulting firm that helps companies go global gave me a list of the ten most common questions its clients had about globalization :

1. How do you create a global culture?

2. What are the key components of globalization?

3. How do you create a global mind-set?

4. What kinds of skills should we look for in global managers?

5. Why do some people fail when going overseas?

6. How do we establish a global training program?

7. What experiences should we give our future leaders?

8. Should everyone in the organization become globalized?

9. Is there an order or process in which a company should go global?

10. Where can we go for help as we work toward globalization?

This list inspired me to write this book, for I realized that these questions had no easy answers and that only a handful of companies had resolved even of these issues."

In this context, after defining six components of his "GlobalSuccess" model, Marquardt explores and illustrates these six components, namely corporate culture, human resources, strategies, operations, structure and learning with best practices of more than forty successful global companies, such as : GE, Whirlpool, Colgate-Palmolive, Shell, Coca-Cola, Xerox, FedEx and HP.

I highly recommend this study. As proclaimed by Jack Welch " companies either globalize or they die."

5.0 out of 5 stars Best "how-to" book on globalization, May 31, 1999

By A Customer

This review is from: The Global Advantage: how world class organizations improve performance through globalization (Improving Human Performance) (Hardcover)

Wonderful array of best practices of the top global companies

2 of 4 people found the following review helpful:

5.0 out of 5 stars Great book on how to globalize your organization, March 31, 1999

By A Customer

This review is from: The Global Advantage: how world class organizations improve performance through globalization (Improving Human Performance) (Hardcover)

Excellent overview as well as best practices in globalizatio