Global Aggression: The Case for World Standards and Bold US Action Challenging Philip Morris and RJR Nabisco [Paperback]

INFACT (Corporate Accountability International) (Author)

Book Description

ISBN-10: 0945257953 | ISBN-13: 978-0945257950 | Publication Date: May 15, 1998 | Edition: 1

An expose of the role of the US-based tobacco corporations Philip Morris and RJR Nabisco in aggressively promoting tobacco internationally, contributing to the deaths of 3.5 million people worldwide per year. Filled with examples of manipulation of public policy and big Tobacco's disregard for advertising restrictions in other countries, Global Aggression builds a case for a combination of consumer pressure and world standards to stop the spread of tobacco-related diseases and hold tobacco transnationals accountable. From INFACT's 1998 Annual Report (now Corporate Accountability International)

Editorial Reviews

Review

A compelling expose of how the giant tobacco companies operate globally. -- Dr. Judith Mackay, Director, Asian Consultancy on Tobacco Control, Hong Kong

INFACT's report on the international marketing practices of US tobacco transnational corporations is a significant contribution to the public policy debate regarding tobacco. The INFACT report provides vivid examples of advertising by US companies that circumvent and at times blatently violate foreign tobacco control laws and the industry's own voluntary Cigarette Advertising Promotion Code. This report clearly shows that tobacco advertising that appeals to children should be eliminated-regardless of where it takes place. -- Representative Henry A. Waxman

INFACT's succinct and critical analysis provides compelling evidence of how the two major US tobacco transnational corporations are actively involved in buying influence in developing countries, and expanding marketing and sales in those countries... It is not confined to analyses of countries, but rather moves to a transnational analysis based on the activities of global corporations...indicates clearly how important it is to understand the vector of tobacco deaths and disease, namely the tobacco industry, and how successful attempts at control can no longer stop at national borders. It is to be hoped that the analysis will form the basis for advocacy and action in the future. -- Derek Yach, World Health Organization, Geneva

From the Author

The photos on the cover are part of INFACT's Human Toll of Tobacco project-a collection of photos and stories of people who are suffering or have died from tobacco-related illnesses. The Human Toll of Tobacco Project began in response to Congressional testimony by a former RJR Nabisco executive that the people who die each year from tobacco are just "computer-generated numbers." Photos have come in from all over the US and many regions of the world, and are part of a 200-foot long banner. The banner made a memorable debut at the Philip Morris and RJR Nabisco Annual Meetings in the Spring of 1995. The display is now being used in public events from New Mexico to Beijing, China, from New York to Santiago, Chile, calling on tobacco industry leaders and their political allies to account for their role in this preventable epidemic.

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Product Details

• Reading level: Ages 18 and up
  
• Paperback: 126 pages
• Publisher: Rowman & Littlefield Publishers; 1 edition (May 15, 1998)
• Language: English
• ISBN-10: 0945257953
• ISBN-13: 978-0945257950
• Product Dimensions: 8.8 x 5.9 x 0.4 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,580,432 in Books (See Top 100 in Books)