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Global Airlines, Third Edition: Competition in a Transnational Industry
 
 
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Global Airlines, Third Edition: Competition in a Transnational Industry [Paperback]

Pat Hanlon (Author)
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Book Description

0750664398 978-0750664394 February 27, 2007 3
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.

Since the publication of the second edition in 1999 major changes have occurred in the industry. The 'rules of the game' in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:

* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety.
* Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?
* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?

Using up to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today's global airline industry.

* Addresses the critical issues in the development of the airline industry and considers options for airline strategies and government policies
* Updated to reflect recent developments including security issues, no frills airlines, 'open skies' agreements and the recent downturn in economic activity, and what this means for the future of the industry.
* Facts and theories are interwoven throughout the text

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Book Description

Provides comprehensive coverage of the global airline industry, focusing on how an industry traditionally served by national firms, can transform itself into one served by global firms.

Product Details

  • Paperback: 392 pages
  • Publisher: Butterworth-Heinemann; 3 edition (February 27, 2007)
  • Language: English
  • ISBN-10: 0750664398
  • ISBN-13: 978-0750664394
  • Product Dimensions: 9.2 x 6.6 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,809,051 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful:
4.0 out of 5 stars excellent, informative, explains competition well, April 8, 2007
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This review is from: Global Airlines, Third Edition: Competition in a Transnational Industry (Paperback)
After reading about 1/3rd of the book: well-written overview of competition in the airline industry with a lot of good detail, for example on airline customer loyalty strategies like frequent flyer programs, agency discounts, corporate discounts. Explains the economic theory in context. My only complaint is that a lot of charts with mind-numbing numbers in them would be more usefully presented as graphs rather than numeric tables.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sixth freedom operator, sixth freedom traffic, airline loyalty schemes, premium fare passengers, flown revenue, marketable networks, small community airports, block space agreements, route traffic density, upfront discounts, airport capacity constraints, connecting traffic, slot trading, incumbent airlines, interline connections, route licences, spoke airports, privatized airlines, average aircraft size, cabotage rights, fifth freedom rights, air travel demand, monopoly market power, dominant airline, mileage points
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Air France, Air Canada, British Airways, New York, Middle East, Civil Aviation Authority, Virgin Atlantic, British Midland, North America, Japan Airlines, Pan American, People Express, North Atlantic, Air China, Cathay Pacific, Chicago O'Hare, General Accounting Office, All Nippon, America West, China Southern, International Civil Aviation Organization, London Heathrow, Aer Lingus, China Eastern, Air Portugal
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